Ford shares jump more than 8 percent on strong earnings and more details of its turnaround plans

Jeff Kowalsky | AFP | Getty Images
Jim Hackett, president and chief executive officer, Ford Motor stands outside the headquarters as they celebrate the production of the 10,000,000 Mustang on August 8, 2018 in Dearborn, Michigan.

Ford shares were up more than 8 percent Thursday after the company delivered better-than-expected earnings Wednesday night.

Investors seemed encouraged by CEO Jim Hackett's pledge to share more details of his plans to restructure the company and improve efficiency.

Ford is going to host several events in the “coming weeks and months” where it will share more information about Hackett's $11 billion turnaround plans. Hackett has spoken extensively of the need to improve the company's “fitness,” or efficiency, but investors have at times expressed frustration at what they say is a lack of clarity and transparency on Ford's part.

The automaker's shares have fallen roughly 30 percent since the beginning of the year.

“It seems that Mr. Hackett understands that the Street needs more information to gain comfort with his plan, and as such he hinted that there are a number of investor events planned for the near future,” said RBC analyst Joseph Spak in a note published Thursday.

Ford's third-quarter results were solid, despite the fact that some key metrics were down from the same quarter last year, analysts said. Strong sales of trucks in North America helped offset declining sales of passenger cars, higher materials costs and difficulties in China.

“The results really show an enhanced focus on North America, and a focus on trucks and SUVs,” CFRA analyst Garrett Nelson told CNBC. Nelson was surprised the automaker maintained its full-year earnings guidance of $1.30 to $1.50 per share, and said he expects earnings to come in at the low end of that range.

Ford still faces challenges on numerous fronts, including risks from rising materials costs, threats to both supplies and sales from new tariffs, and struggling international businesses.

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The auto cycle leaves plenty of room for Ford and GM to continue growing, analysts say

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There's still plenty of time in the auto cycle, and General Motors and Ford will continue to grow, Tigress Financial Partners CIO Ivan Feinseth said on CNBC Wednesday.

He told “Closing Bell” that at the trough of the auto cycle, the average age of a car is about 11 years old. At the peak, it is about 7 years old. This year, the average age of a car is about 10 years old.

“Auto sales, as far as an upgrade cycle or a necessity purchase cycle, have a long way to go,” Feinseth said.

“You also have people who buy new cars every three years because of the lease cycle, and also one of the biggest motivators of new car purchases is all of the infotainment and collision-avoidance features that are now available in new cars, so I think that the runway still has a ways to go for GM and Ford,” he added.

He said Ford has a lot of room to grow in the luxury market to compete with GM.

“Ford needs some redesign in a number of their vehicles and they need a bigger push in the luxury market,” Feinseth said, noting that Cadillac is the dominant American luxury car brand.

However, he thinks Ford is winning in pickup trucks and sports cars.

As for GM, it “has the best line-up it's ever had as far as vehicles in the company's history. They are led by one of the best CEOs in the company's history, so I think the wind is at their back,” Feinseth added.

Michael Ward, an auto analyst with Williams Research Partners, also thinks the auto cycle will go higher.

“In an environment where the unemployment rate is low, confidence is high, interest rates at an all-time low and income growing, you're not going to have lower car sales,” Ward said on “Power Lunch” Wednesday.

“You might be down 1 percent; that's because the industry is not goosing them up with incentives. I think you're probably going to see industry sales at 17 million units each in the next two or three years, and to me, that's what the market is missing,” he added. “That will enable companies like General Motors and Ford and the suppliers and dealers to generate record profitability.”

He also said electric cars will be key in growth.

“Electrified vehicles include hybrids,” Ward said. “That is where you're going to see the most growth because they can be in trucks, they can be in cars, they can be in every sized vehicle. Fully electric vehicles are still going to be a very small portion of the market, 1-2 percent at most in the next five to 10 years.”

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