Choice of new BMW CEO solidifies automaker’s electric plans

BMW is doubling down on its strategy of building electric versions of its mainstream cars, rather than a separate line of EVs.

That strategy was pushed by Oliver Zipse, who will take over as CEO from Harald Krueger on August 16, and it gives the company more flexibility to produce electric cars—on the same assembly lines as internal-combustion and plug-in hybrid versions.

Incoming BMW CEO Oliver Zipse

The new approach has a template: BMW has built its battery production facility as part of a flexible space inside its main car factory in Dingolfing, in case demand for electric cars doesn't materialize. That also saves billions of dollars in engineering as the company faces the need to develop new self-driving cars (some in partnership with Daimler) alongside new electric powertrains and the surrounding support infrastructure.

According to its latest plans, BMW expects to build 25 new plug-in models, including 13 all-electric cars by 2023, the first of which will be the all-new 2020 Mini Cooper SE.

2018 BMW i3s

The approach is quite a course change from BMW's former electric-vehicle trajectory. With the i3 and i8, introduced in 2014 and 2015, respectively, BMW became an early leader in electric cars. It made grand plans for some of the ancillary points, laying plans to develop a support network of car-sharing programs, charging infrastructure, and apps to support them. But the weight-saving carbon-fiber bodies for these vehicles are expensive to build, and sales of the i3 have continued to lag early expectations.

Although little of the surrounding infrastructure came to be, critics have charged that the company squandered that early lead when it ceased developing new dedicated EVs after those models, and focused instead on developing slow-selling, short-range plug-in versions of its existing sedans and SUVs.

Perhaps with the flexibility to produce electric versions of nearly its entire lineup, the brand might regain some of that lost momentum.

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BMW Starts Making Three New Models in the 8 Series, M8 Gran Coupe Coming by 2020

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BMW Starts Making Three New Models in the 8 Series, M8 Gran Coupe Coming by 2020

2 Jul 2019, 14:49 UTC ·
by Daniel Patrascu

Home > News > Industry

BMW is wasting no time with the launch of its new range toppers in the 8 Series. Shortly after their presentation, the Germans announced they’ve started production of the 3 newcomers to the series, the Gran Coupe and M8 in both coupe and convertible body styles.
40 photos
As they join the existing 8 Series coupe and convertible on the assembly lines at the plant in Dingolfing, the 8 family has grown to a total of five members in a little over a year since its birth, one of the fastest expansions of a bloodline in the industry.
And this is not the end of it. By the end of the year, BMW announced it is planning to launch the M8 variant of the Gran Coupe, increasing the number of new cars in the range even further.
It’s not clear what fuels the carmaker’s confidence in this bloodline. BMW says its focus in the mid-term will be high-end luxury cars, but the unstoppable love for the 8 Series remains pretty much a bet.
The new 8 Series is a revival of an older nameplate. In 1989, BMW lunged forward into the grand tourer segment with the launch of the original 8, a car that was to become the first road machine fitted with a V12 working in conjunction with a 6-speed manual transmission.
Despite their optimism, the Bavarians were unable to keep the model in production for more than a decade. The original 8 died out in 1999 just as it’s convertible variant was about to be presented.
In mid-2019 the 8 was revived, and then some. In the span of just a few months, BMW launched the 8 Series coupe, its soft-top variant, the high-performance M8, both coupe and convertible, and the four-door variant named Gran Coupe.
Just to put things into perspective, the sales for the 8 Series coupe had just begun when all the others appeared, and it’s too early to say whether BMW struck gold or coal with this line of cars.

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