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Who Shops At Tesla Stores? — #NewsQuickie

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Published on January 11th, 2019 |

by Zachary Shahan

Who Shops At Tesla Stores? — #NewsQuickie

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January 11th, 2019 by Zachary Shahan

The data firm Factual stalked shoppers at US Tesla stores for a period of time last year and discovered some interesting things about the people who walk into those Apple-like showrooms.

Like CleanTechnica readers, the people strolling around Tesla stores and galleries were fairly wealthy. (Who’s surprised?) Shoppers were 109% more likely to have incomes between $150,000 and $175,000.

They were also 70% more likely to be new home owners than the average American.

The Tesla shoppers were also quite young, which fits well with my anecdotal evidence. Those strolling around Tesla stores were 40% more likely to be 35–44 years old.

Perhaps the wackiest — or most interesting — finding is that the respondents were 135% more likely to be Disney enthusiasts.

To wrap things up, these are the 10 dealership brands most likely to be frequented by the humans Factual found snooping around in Tesla stores:

Jaguar
Land Rover
MINI
Volvo
Audi
Volkswagen
Porsche
BMW
Lexus
Honda

We haven’t done thorough in-store (or lingering-outside-the-store) research, but we have conducted surveys of over 2,000 electric car drivers and 1,000 potential drivers. We didn’t ask if they were Mickey Mouse enthusiasts for some reason, but we did ask them a bunch of questions about the electric cars they have, the features they want in their next cars, and who they are. One particularly interesting finding was that 45% of current electric car buyers intend to buy a Tesla next.

To get that full report, head to: Electric Car Drivers: Demands, Desires & Dreams (2018).

If you plan to buy a Tesla too and want the benefits that come from using a referral code, feel free to use mine — http://ts.la/tomasz7234 — or not.

About the Author

Zachary Shahan Zach is tryin' to help society help itself (and other species). He spends most of his time here on CleanTechnica as its director and chief editor. He's also the president of Important Media and the director/founder of EV Obsession and Solar Love. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, and Canada.

Zach has long-term investments in TSLA, FSLR, SPWR, SEDG, & ABB — after years of covering solar and EVs, he simply has a lot of faith in these particular companies and feels like they are good cleantech companies to invest in. But he offers no professional investment advice and would rather not be responsible for you losing money, so don't jump to conclusions.

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Look Out, Germany — The Tesla Model 3 Is Coming (Video)

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Published on January 5th, 2019 |

by Matt Pressman

Look Out, Germany — The Tesla Model 3 Is Coming (Video)

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January 5th, 2019 by Matt Pressman

Originally published on EVANNEX.

It’s hard to argue that Germany isn’t the heartbeat of automotive excellence. That said, an invader is coming (soon) to its home turf. According to Automotive News Europe, “Tesla will start the European rollout of its Model 3 in February, putting pressure on German premium brands that have seen the Model S outsell flagship sedans such as the Mercedes-Benz S class.”

Gibbs reports, “The Model 3 will cost 63,000 euros ($72,000) in Germany for the long-range battery pack version, a German Tesla dealer said. The Performance version, which adds a second electric motor, will also be sold in Europe. The German dealer wouldn’t comment on the price of the Performance version but a UK dealer estimated it would cost around 72,000 pounds ($92,000). The prices don’t include local purchase incentives for electric cars.”

Looking ahead, “First deliveries of the Model 3 in German-speaking markets will go to Switzerland, the German dealer said. Norway will also see cars in February, according to a tweet from a Norwegian on the reservation list.” Gibbs notes, “Customers without reservations will get a car quicker if they choose the more expensive Performance version, the German dealer said. Customers ordering the less expensive version would receive their car in the summer, the dealer said.”

Watch as Tesla decides to surprise Model 3 reservation holders in Germany (Youtube: Tesla)

Gibbs writes, “Among full-electric cars, the Model 3 will go up against the Jaguar I-Pace and the Audi e-tron, which are both being rolled out in Europe. It’s also likely to cannibalize sales from Tesla’s own range, especially the Model S, among customers who want the latest electric car and are less concerned about the category it sits in.” [Editor’s note: That has apparently note been the case in the US, where the Model 3 has already seen ~140,000 sales.]

How are Tesla’s sales in the region with its larger sedan, the Model S? According to Gibbs, “The Model S now outsells the range-topping sedans from Mercedes, BMW, and Audi in their European home markets. In the first 10 months, the Model S has sales of 13,209 in Europe, according to JATO Dynamics market researchers. The No. 2 seller was the [Mercedes] S class with a volume of 12,688, followed by the BMW 7 series with sales of 8,221 and the Audi A8, which sold 4,854 units.”

A Tesla Model S in Germany. (Image via Tesla Shuttle)

However, the company’s Model X SUV hasn’t been quite as successful as its Model S. Gibbs reports, “Tesla also sold 8,801 units of its Model X SUV in Europe through October, according to JATO data.” However, “A smaller SUV badged Model Y will be unveiled next year, Tesla CEO Elon Musk has said.”

About the Author

Matt Pressman is all about Tesla. He’s a TSLA investor, pre-ordered the Model 3, and loves driving the family's Model S and Model X company cars. As co-founder of EVANNEX, a family business specializing in aftermarket Tesla accessories, he’s served as a contributor/editor of Electric Vehicle University (EVU) and the Owning Model S and Getting Ready for Model 3 books. He writes daily about Tesla and you can follow his work on the EVANNEX blog.

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30 Electric Car Benefits

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Koben Announces EVOLVE EVSF —Grid-Friendly Modular EV Store & Forward System

The New Danish Climate Plan — Together For A Greener Future

38 Anti-Cleantech Myths

Wind & Solar Prices Beat Fossils

Cost of Solar Panels Collapses

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Interview: Ola Källenius – Mercedes-Benz in 2020 – GTspirit

Ola Källenius, current member of the board of Daimler AG, is on track to become the next CEO of Daimler when Dr Zetsche signs off before the end of this decade. During our recent visit to the New York Auto Show we caught up with him to discuss the vision for Mercedes-Benz in 2020. But… Continue reading Interview: Ola Källenius – Mercedes-Benz in 2020 – GTspirit

BMW Group remains world’s leading premium automotive company in 2018

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