Daimler – Page 1786 – I wish I had more to offer

Atlanta Big Game Amp Contest Winner

The Paint the Town Pink amp contest in Atlanta has a winner! Thomas T. won tickets to the BIG GAME on Sunday 2/3 at Mercedes Benz Stadium. Thomas is thrilled to attend the game, as he is a huge football fan and has ties to the Rams organization. He’s a 5-Star Driver in Atlanta with over… Continue reading Atlanta Big Game Amp Contest Winner

New Mercedes-Benz Ad to Air During the Big Game: “Say the Word” and the World is Yours to Command

31.

January 2019

Stuttgart/Atlanta

Commercial spotlights the all-new A-Class and transformative, industry-leading Mercedes-Benz User Experience (MBUX) interface
JANUARY 31, 2019 (ATLANTA) – Envision a universe with you at the center, calling the shots. What would you do if the whole world followed your every command?
That’s not Big Game fiction, that’s exactly how it feels inside the brand-new A-Class – the high-tech, gateway sedan for the Mercedes-Benz model line with a Manufacturers Suggested Retail Price (MSRP) of $32,500 – making its official introduction during the Big Game at the Mercedes-Benz Stadium on Sunday, February 3.

The new model features an industry-leading, in-vehicle command center, Mercedes-Benz User Experience (MBUX), pairing natural voice recognition with voice-activated artificial intelligence (AI) technology to seamlessly integrate with today’s multitasking lifestyle. Chilly? Say, “I’m cold.” Mood lighting? Best brunch around? Playlist or podcast? Last night’s football scores? Just say “Hey Mercedes…,” and the vehicle does the rest, along the lines of in-home virtual assistants.
The comedic, star-studded 60-second commercial, “Say the Word,” which will air during the second quarter of the game, features an A-Class owner making his way through his city – exercising omnipotence over everyday dilemmas, sports outcomes ATMs and the fate of iconic pop culture characters – as well as transforming a lofty, operatic crescendo into a rap concert.
The madcap ad features Atlanta-based, award-winning, “Dirty South” rapper/actor Ludacris, PGA champion Rickie Fowler, iconic Looney Tunes characters, film and television legend Lassie© and several more surprises.*
“Put simply, we are changing the way drivers interact with their cars, and we’re starting with our all-new entry-level model. MBUX is a game-changer and we think that once aware of the A-Class price point and technology, a lot of people who hadn’t considered Mercedes or thought owning one was still several years away will want to take a look. And, given that we have some of the highest owner loyalty in the industry, once these new buyers join the brand, they’re likely to stay for quite some time – that’s why we’r e debuting it on one of the biggest stages in the world, ” said Drew Slaven, vice president of marketing for MBUSA.
The A-Class, a stylish five-passenger sedan, will soon arrive at Mercedes-Benz dealerships across the country. Its breakthrough MBUX interface consists of: AI to learn driver preferences and provide customized suggestions based on them, as well as to grasp language and intent to divine answers to spoken queries; augmented reality to superimpose navigation data onto a wide-angle image of the road ahead; and natural language recognition that allows users to speak informally instead of memorizing a roster of commands.

“Say the Word” was created by Merkley+Partners (New York), MBUSA’s lead marketing agency and directed by DGA award-winning Noam Murro, with visual effects by Blacksmith, and cartoon animation by ATK PLN. It is part of a fully integrated marketing initiative which also includes digital campaigns, social media, print and radio executions, collateral, local event activations and community elements. An additional TV spot will debut closer to launch. “Say the Word” can be viewed here with images available to accredited journalists on the MBUSA media website.
*©2019 Classic Media, LLC. LASSIE, associated images and other indicia are trademarks of and copyrighted by Classic Media, LLC. All rights reserved.
LOONEY TUNES and all related characters and elements © & ™ Warner Bros. Entertainment Inc. (s19)

Press Contact

Ina Schultz

Lifestyle and Brand Communications

ina.schultz@daimler.com

Tel: +49 711 17-76876

Fax: +49 711 17790-62116

Artur Demirci

Manager Lifestyle-, Brand- and Social Media Communications

artur.demirci@daimler.com

Tel: +49 (0) 711 17-77368

Fax: –

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Facelift for the Mercedes-Benz MPV: The new V-Class – the successful model just got even more attractive

31.

January 2019

Stuttgart

Press Contact (2)

Diana Boch

Product Communications Mercedes-Benz V-Class and Travel Vans

diana.boch@daimler.com

Tel: +49 711 17-52406

Fax: +49 711 17-52030

Ingeborg Gärtner

Product Communications Mercedes-Benz V-Class, X-Class and Travel Vans

ingeborg.gaertner@daimler.com

Tel: +49 711 17-49784

Fax: +49 711 17-79049509

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At a glance: The new V-Class: the most important facts

Stuttgart, Jan 31, 2019

The new V-Class: the successful model just got even more attractive

Stuttgart, Jan 31, 2019

Mercedes-Benz management on the new V-Class

Stuttgart, Jan 31, 2019

The MPV from Mercedes-Benz: a look back in time

Stuttgart, Jan 31, 2019

The new V-Class: new design and even greater comfort

Stuttgart, Jan 31, 2019

The new V-Class: new engine, new transmission

Stuttgart, Jan 31, 2019

The new V-Class: even safer

Stuttgart, Jan 31, 2019

PSA is now also testing in China

The auto coalition PSA may now test the autonomous driving on the public roads of China. So far, some Chinese companies and Western manufacturers are testing BMW. Mercedes Benz and ford in co-operation with Baidu the autonomous driving in China, Now comes the French carmaker PSA (Citroën and Peugeot). PSA Prototype Autonomous Driving It is… Continue reading PSA is now also testing in China

Bosch: billions for autonomous driving

The supplier Bosch wants to tackle the topic of autonomous driving with billions and is looking for personnel. Bosch is one of the five companies of the “Great cooperation of the German automobile industry“, Who think about a joint cooperation. In addition, Bosch belongs to the cooperation block With Mercedes Benz, Bosch wants to promote… Continue reading Bosch: billions for autonomous driving

UK and European mergers and acquisitions unlikely to cause a flood

A new report from ICDP has taken a close look at recent merger and acquisition transactions in the UK and Europe to find out how changes in ownership may develop in the future. Its findings show that “The UK has seen continual consolidation domestically through medium and small deals executed by the large groups. But… Continue reading UK and European mergers and acquisitions unlikely to cause a flood

Britain’s luxury automakers prepare for worst as Brexit looms – Automotive News Europe

Britain would suffer most if it lost free trade with European markets since 80 percent of vehicles assembled in the country are exported, mostly to the European Union. But for Germany the stakes are also high. In 2016, Britain was the largest single export market for German manufacturers, who sold 800,000 new cars there, or… Continue reading Britain’s luxury automakers prepare for worst as Brexit looms – Automotive News Europe

Bosch buys out Daimler at EM-motive

Automotive supplier Robert Bosch has acquired Daimler’s stake in EM-motive, a manufacturer of motors for electric and hybrid cars set up as a joint venture by both companies. For Bosch, the acquisition is the “next logical step on the path to market leadership in electromobility”, said Stefan Hartung, member of the company’s board of management… Continue reading Bosch buys out Daimler at EM-motive

Change in management: Personnel changes at Mercedes-Benz Cars & Vans

Jason Hoff, currently Head of Production SUV/Sports Cars and President and CEO of Mercedes-Benz U.S. International (MBUSI), will be the new Head of Quality Management at Mercedes-Benz Cars worldwide, effective on July 1, 2019. Michael Göbel, currently Head of Compact Cars Production Mercedes-Benz Cars, will become head of production SUV/Sports Cars and President and CEO… Continue reading Change in management: Personnel changes at Mercedes-Benz Cars & Vans

Avinew Raises $5M in Seed Funding

Dan Peate Avinew, a Westlake Village, Calif.-based insurtech company focused on autonomous and semi-autonomous auto insurance, raised $5M in seed funding. The round was led by Crosscut, with participation from American Family Ventures, Draper Frontier, and RPM Ventures. Led by Dan Peate, Founder and CEO, Jeremy Snyder, COO, Mike Cassanego, General Counsel and Co-founder, and… Continue reading Avinew Raises $5M in Seed Funding