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General Motors Invests $300 Million, Adds 400 Jobs At Orion For New Chevy EV

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General Motors Invests $300 Million, Adds 400 Jobs At Orion For New Chevy EV

24 Mar 2019, 13:53 UTC ·
by Mircea Panait

Home > News > Industry

Remember when General Motors promised the Bolt would pave the way for two electric crossovers? Neither is here with us, and given Tesla’s advancements, the higher-ups at GM are losing their credibility.
26 photos$300 million of a total of $1.8 billion in investments are going into Orion Township, Michigan to produce “a new Chevrolet electric vehicle.” Too little or too late, you decide on that. The American automaker sweetens the deal by adding 400 new jobs to the Orion plant, which is great news considering how many plants General Motors is closing in North America.
“We are excited to bring these jobs and this investment to the U.S.,” declared chief executive officer Mary Barra in Orion. “This new Chevrolet electric vehicle is another positive step toward our commitment to an all-electric future.” As opposed to Tesla or even Ford with the Mach E, the golden bowtie doesn’t mention anything at all about the body style of the yet-to-be-named model.
The announcement did include “based off an advanced version of the same vehicle architecture” as the Bolt, but that’s not nearly enough. With the Hyundai Kona Electric, Tesla Model 3, and Nissan Leaf Plus out there in stock, General Motors has to come up with a trailblazing product if the higher-ups expect to profit on the Bolt-derived newcomer.
Moving on to internal combustion, Flint Truck Assembly is in the process of adding 1,000 jobs. The Lansing Grand River Assembly Plant prepares to roll out the Cadillac CT5, and speaking of Cadillac, the crown jewel of General Motors will introduce a crossover-styled EV on an all-new platform.
Investments are pouring into Lansing Delta Township and Romulus Propulsion too, as well as Spring Hill in Tennessee. More than $22 billion have been invested by General Motors in U.S. manufacturing operations since 2009, but what for? All of the automaker’s brands are discontinuing products over dwindling sales, and the EV revolution is still far from full swing. Come on, GM, you can do better!

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An auto exec who was ahead of the curve on electric cars explains what he sees as the biggest opportunity in the self-driving industry – Business Insider

In some ways, Tony Posawatz is the forgotten man of the electric-car revolution. The longtime auto executive oversaw the launch of the Chevy Volt in 2011, ushering in a critical transitional vehicle. The Volt served up about 50 miles of all-electric range before switching to a small gas motor to make more juice, overcoming “range… Continue reading An auto exec who was ahead of the curve on electric cars explains what he sees as the biggest opportunity in the self-driving industry – Business Insider

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Elon Musk emailed employees about how great Tesla’s autonomy day was, but the plan has lots of holes

Tesla CEO Elon Musk views the new Tesla Model Y at its unveiling in Hawthorne, California on March 14, 2019.Frederic J. Brown | AFP | Getty ImagesTesla CEO Elon Musk did what he does best on Monday when he presented bold, visionary promises that only his most loyal followers would take at face value.
Specifically, Musk gave guidance that Tesla will have a million “robotaxis” on the road next year, meaning a million truly driverless cars that can operate commercially in a ride-hailing network, generating passive income for their owners.
Musk celebrated the day in an email to all employees on Monday afternoon.
Subj. Great day for Tesla!
The Autonomy Day was extremely well-received. Feedback has been incredible. [Smiling emoji here.]
Awesome result of extremely intense effort by the Autopilot Team!
[two clapping emoji]
Elon
Promising safe, driverless cars within a year is already exceedingly optimistic. But Musk went further to say that each Tesla — equipped with some future version of its Autopilot and Full Self-Driving software — could generate $30,000 in gross income for owners each year if operated as a robotaxi.
VIDEO1:2601:26Elon Musk says Tesla will have 'robotaxis' on the road by 2020That's not realistic, considering Tesla's production numbers to date and the average salary of a ride-hailing driver in the US today.
The event served as a distraction from Tesla's recent operational, regulatory and financial troubles, which will be in full focus during the company's first-quarter earnings report on Wednesday.
Among some of its recent challenges, Tesla slowed production of its Model S and X vehicles in recent quarters and recently closed stores and laid off thousands of employees. Plus, Musk remains locked in a battle with the SEC over his use of social media to disseminate material business information. Tesla had around $180 million in debt coming due this month. And sales of its Model 3 slowed down in the first quarter.
A history of self-driving promisesIn 2018, ride-hailing trade publication Ridester found that human drivers working 40 hours a week for the likes of Uber or Lyft make annual salaries of about $31,000 before vehicle expenses, and about $20,000 after expenses but before taxes in the US.
Those people are driving cars already deemed street legal, and picking up fares in major cities and at airports where local laws have been, for the most part, hashed out authorizing them to drive there.
Meanwhile, the company has produced only about 600,000 cars to date. Not all of them are still on the road.
Tesla said in its fourth-quarter earnings release that it was aiming to deliver 360,000 to 400,000 vehicles in 2019, about 45 percent to 65 percent more than its deliveries last year.
VIDEO8:0508:05Tesla loses $2.90/share, revenue light, as wellTo reach a million robotaxis in 2020, Tesla would have to continue producing cars near the high-end of its previous guidance. Then, the majority of those cars would have to get the necessary software updates to reach Full Self-Driving status, which currently costs $5,000 when customers order the car or $7,000 as an upgrade if added after delivery, although these prices could change over time. Finally, owners would have to agree to let their cars participate in a Tesla robotaxi network.
Meanwhile, truly driverless vehicles do not yet exist. Tesla doesn't sell one. Neither does any other company.
Deutsche Bank analyst Emmanual Rosner, who took a test drive of the vehicles Tesla showed on Tuesday, was skeptical, writing, “Throughout the ride, the car performed relatively well but experienced a few rough maneuvers and had one disengagement where it failed to recognize cones blocking off some parked vehicles on the side of the road.”
He continued, “Given our own test ride still faced issues despite being on a pre-planned course and under relatively simple road conditions, we believe the company's targeted timeline for both full self-driving and its robotaxi service is at the very least aggressive. Ultimately, we still wonder whether Tesla can even solve the large challenges of fully autonomous driving with its vision-based approach alone.”
Musk has made grandiose promises about self-driving before.
In October 2016, Musk touted Tesla's second-generation autonomous driving hardware, saying that system could power full level 5 autonomy in his company's cars — that means the car could drive in all conditions with zero human attention. Musk said the company expected that a Tesla would be able to complete a hands-free trip across the US by late 2017. As of April 2019, Tesla has not demonstrated any of its vehicles completing such a trip, although self-driving pioneer Anthony Levandowski says a car from his new start-up accomplished the task last December.
Analysts were generally skeptical. Cowen analysts wrote, “The Tesla Network robotaxi plans seemed half baked, with the company appearing toeither not have answers to or not even considered pretty basic question on the pricing,insurance liability, or regulatory and legal requirements.”
Even some historical Tesla bulls were not swayed by the presentation.
Dan Ives, Managing Director of Wedbush Securities said, “The presentation was more visionary and lacked the details the Street wants to know which is key to credibility. It was more geared to the autonomy world as Musk is telling technologists 'don't forget about Tesla,' with Waymo and Uber getting a ton of credit.”
Tesla stock traded down about 4% on Monday, and ticked up by less than a point in mid-day trading on Tuesday. The stock is down about 30% from its most recent peak in December, and down about 9% from a year ago.
VIDEO2:3902:39Tesla's Elon Musk promises 'robotaxis' by 2020

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