Lyft Welcomes VP of Engineering Manish Gupta

We are thrilled to welcome Manish Gupta to Lyft’s leadership team. In his role as Vice President of Engineering, Manish will lead engineering efforts across Lyft’s business platforms, including enterprise, partnerships, and healthcare, as well as our growing work with non-emergency medical transportation organizations. Reporting to Peter Morelli, Manish will also oversee the teams dedicated… Continue reading Lyft Welcomes VP of Engineering Manish Gupta

UBS repeats: Tesla will lose money on $35,000 Model 3

Tesla analyst: The company needs to increase price of Model 3 just to break even
4 Hours Ago | 03:09

Buyers waiting for that long-promised $35,000 Tesla Model 3 sedan probably shouldn't hold their breath.

After UBS recently pulled apart a Model 3 and compared its quality and estimated costs with two competitors, UBS analyst Colin Langan said he thinks Tesla will never be able to make money at the $35,000 the company originally planned to charge for an entry-level model designed for the masses.

“This car needs to sell in the low $40,000's to break even, and I think they're a long way from the 25 percent growth margin target, unless they can sell it well over $50,000,” Langan said Tuesday on CNBC's “Power Lunch.”

UBS hired a team of engineers to pull apart three different electric cars to compare their technology and production costs: a new Tesla Model 3, a 2014 BMW i3 and a 2017 Chevy Bolt.

The team examined a $49,000 2018 Model 3 and were “crazy” about the powertrain, “highlighting next-gen, military-grade tech that's years ahead of peers,” Langan said in a note dated Aug. 15. But the costs were higher than expected, and the cars would lose about $6,000 each at Tesla's original plan to sell an entry model at $35,000, he said.

It is another sign Tesla may have trouble turning into the mass-market automaker it said it wants to become.

Plans to manufacture the lower-cost vehicle have been delayed since its announcement in 2016 as the electric car manufacturer struggled to meet demand. CEO Elon Musk said in May that manufacturing the Model 3 at that price “right away” would cause Tesla to “die.”

Instead, Tesla focused on higher-cost versions that yield better margins, and that move may help Tesla post the profit in the third quarter of 2018 Musk said he expected. The cheapest model available now is $49,000, and buyers can add options that hike the price up to $80,000. Langan estimated the profit margin on the $49,000 version UBS tore apart was about 18 percent.

The problem is those prices aren't sustainable for a midsize sedan like the Model 3, Langan said. Even though the Model 3 is a battery electric, Langan said at least some of its buyers will also be shopping midsize sedans with internal combustion engines that are priced in the mid-$40,000 range, such as the BMW 3-Series.

The UBS engineers gave a breakdown of each car's powertrain and battery, electronic controls, frame and body as well as interior and safety features. They evaluated each part's design, ease of manufacturing and cost.

Tesla beat its two competitors in cost, but the Model 3 didn't have as big a lead over the other automakers as UBS had expected. However, some of the Model 3's technology seemed to be far ahead of that found on the Chevrolet and BMW. In particular, Tesla's electric powertrain stood out as exceptionally simple and flexible.

UBS based its estimates on consultations with engineers and industry research.

Tesla was not immediately available for comment.

Chevrolet and BMW did not comment on the original UBS report.

WATCH: Tesla whistleblower tweets details about allegedly flawed cars

Tesla whistleblower tweets details about allegedly flawed cars
4:55 PM ET Thu, 16 Aug 2018 | 01:21

Getaround car-share service raises $300 million in new funding round

Source: Jill Silvestri

Getaround, the car-share company that lets drivers rent their vehicles to strangers, is gearing up for more growth fueled by a new round of funding.

The San Francisco company has raised $300 million in Series D funding led by the SoftBank Vision Fund. Toyota and company insiders also provided money in the latest financing round. Getaround has raised $400 million in total capital so far.

“We are confident in our product, playbook, and team,” Sam Zaid, Getaround founder and CEO said in a statement. “We look forward to leading the growth of next-generation carsharing.”

Since starting in 2010, Getaround has steadily grown its car-share network to include several thousand vehicles in 66 U.S. cities. In the last year, Getaround has seen a sevenfold Increase in booked hours.

For SoftBank, the investment comes just months after the Japanese company agreed to buy a 20 percent stake in GM's autonomous vehicle subsidiary Cruise Holdings for $2.25 billion. SoftBank also has invested $9.3 billion in Uber, becoming the ride-hailing company's largest investor.

“SoftBank sees carsharing as an accelerating trend that will disrupt car ownership”, said Michael Ronen, managing partner of SoftBank Investment Advisers.

Car-sharing, which allows members to rent a vehicle for a few hours or several days, has been around for more than 15 years. Zipcar may be the best-known car-share company with more than 12,000 vehicles available for rent. In recent years the industry has picked up momentum with Daimler subsidiary Car2Go and GM subsidiary Maven both steadily growing their networks.

Questions? Comments? BehindTheWheel@cnbc.com.

Lyft and Aptiv have completed 5000 paid trips in their self-driving taxis

Lyft and self-driving technology company Aptiv have been operating a small fleet of self-driving cars in Las Vegas since the Consumer Electronics Show last January. And today, the companies say they’ve reached a new milestone in their partnership: 5,000 paid rides. Lyft and Aptiv claim to be operating the only commercial robot taxi service in… Continue reading Lyft and Aptiv have completed 5000 paid trips in their self-driving taxis

Car-sharing startup Getaround raises $300 mln in funding led by SoftBank

(Reuters) – Car-sharing startup Getaround Inc has raised about $300 million in the latest funding round led by Japan’s SoftBank Group Corp, the San Francisco-based firm said on Tuesday. Toyota Motor Corp and some other existing investors were also part of the Series D funding round, Getaround said. The company, founded in 2013, has been… Continue reading Car-sharing startup Getaround raises $300 mln in funding led by SoftBank

Tesla Model 3 is ‘military-grade tech years ahead of peers’ but still expected to lose money

Early Tesla employee's insight into working with Elon Musk
1:06 PM ET Thu, 16 Aug 2018 | 04:02

Tesla's Model 3 sedan is blowing engineers away, but it might be a big headache for folks in finance.

Analysts at UBS pulled apart three different electric cars to compare their technology and production costs: a new Tesla Model 3, a 2014 BMW i3 and a 2017 Chevy Bolt.

The engineers hired by UBS to examine a $49,000 2018 Model 3 were “crazy” about the powertrain, “highlighting next-gen, military-grade tech that's years ahead of peers,” said UBS analyst Colin Langan in a note dated Wednesday. But the costs were higher than expected, and the cars would lose about $6,000 each at Tesla's original plan to sell an entry model at $35,000, he said.

It is another sign Tesla may have trouble turning into the mass-market automaker it said it wants to become.

Plans to manufacture the lower-cost vehicle have been delayed since its announcement in 2016 as the electric car manufacturer struggled to meet demand. CEO Elon Musk said in May that manufacturing the Model 3 at that price “right away” would cause Tesla to “die.”

The company had originally billed the Model 3 as a sleek electric vehicle for the masses, and the car that would turn Tesla from a smaller maker of expensive electric cars to a volume manufacturer.

Instead, Tesla focused on higher-cost versions that yield better margins. The profit margin on the $49,000 version UBS tore apart was about 18 percent, for example.

UBS hired the engineers for a breakdown of each car's powertrain and battery, electronic controls, frame and body as well as interior and safety features. They evaluated each part's design, ease of manufacturing and cost.

Tesla beat its two competitors in cost, but the Model 3 didn't have has big a lead over the other automakers as UBS had expected. UBS based its estimates on consultations with engineers and industry research.

Tesla, Chevrolet and BMW were not immediately available for comment.

However, some of the Model 3's technology seems to be far ahead of Chevrolet and BMW. In particular, Tesla's electric powertrain stood out as exceptionally simple and flexible.

WATCH: Tesla whistleblower tweets details about allegedly flawed cars

Tesla whistleblower tweets details about allegedly flawed cars
4:55 PM ET Thu, 16 Aug 2018 | 01:21

US carmakers must win in China, but it's going to get more difficult

US carmakers must win in China, but it's going to get more difficultThe fortunes of Detroit automakers increasingly lie some 7,000 miles to the east — in China.
China is already the world's largest car market, selling 29 million light vehicles a year. By 2025, China's new car sales will be double those of the United States, analysts said. To put that in perspective, about 17.2 million new light vehicles were sold last year in the U.S., according to Kelley Blue Book data.
And while new car sales are ballooning in China, they have leveled in the U.S.
This puts Detroit's car companies at a critical juncture. They must focus on growing their sales in China if they want to sustain total profits enough to succeed elsewhere in the world.
Yet Ford and Fiat Chrysler struggled in China in the second quarter, and it isn't getting any easier in the future for them and General Motors.
“It's going to get more and more difficult to compete in China,” said John Bonnell, senior adviser of ZoZo Go, an investment advisory firm specializing in China's electric and autonomous vehicle industries. “With the heavy competition, demand for more electric vehicles, trade wars … it's not an easy business there.”
Also on Freep.com:
U.S. automaker see profits dip, predict pitfalls
Ford profit drops $1B due to China, tariffs
Detroit's reality checkThe Chinese car market is intensely competitive given the rising success of some Chinese car companies in the last few years. Then there is the looming threat of President Donald Trump's proposed 25 percent tariffs on imported cars and parts, which could inflate prices across the board.
But carmakers that succeed in China will gain a big advantage in other markets, said Bonnell.
“It will impact their performance here, eventually,” said Bonnell. “If you just have the U.S., you wouldn't have those million-dollar sales to spread to your tooling costs” and to cover other research and development expenses.
In fact, said Bonnell, looking at Volkswagen's success in China, “Its market share in Europe, since they have succeeded in China, has gone straight up.”
But the Chinese consumer has distinct needs and requires products tailored to them, said Jeremy Acevedo, manager of data strategy with Edmunds. Therefore, product becomes king if Detroit carmakers are to attract new buyers there. “They can't rely on shopper loyalty in the booming Chinese auto market,” said Acevedo.
As for Trump's proposed tariff hike and retaliation by the Chinese, Detroit Three exports to China are not a factor because they account for less than 5 percent of sales, Michael Dunne, CEO of ZoZo Go, wrote in a newsletter.
“But if tensions escalate, Chinese leaders could steer consumers away from American-brand cars,” wrote Dunne.
He noted Chinese leaders did just that in the past with Korean and Japanese cars to “great effect” when political relations soured.
“So, a reality check is in order,” said Dunne. “Intensifying competition from Chinese automakers, plus a dose of acute consumer nationalism, could spell the beginning of the end of Detroit in China.”
China salesBesides fierce competition in China — about 110 car brands are sold in China, 60 of which are Chinese — the Chinese government is also pushing automakers for more electric vehicle production by 2020, said Bonnell. It has set strict regulations around EVs, he said.
As Ford and FCA try to compete, they are already behind the curve. Through June, Ford had sold 313,000 vehicles, down 38 percent from the same period a year ago giving it a 2 percent market share in China, said Bonnell, who references data from LMC Automotive.
In that same period, FCA's Jeep brand was down 34 percent to 115,000 units. It sells such a small number of vehicles, though, that FCA's market share is negligible, said Bonnell.
For GM, through June, sales of its Buick, Chevrolet, Cadillac brands were 960,000, up 10 percent from the same period a year ago. Including GM's minority share in SAIC GM Wuling, GM's sales through June totaled 2 million, up 7 percent from the same year ago period, said Bonnell.
GM President Dan Ammann told Wall Street analysts Thursday that GM is successful in China because it has invested in the product and the dealer network there for many years.
But the market in China has been intensely competitive, Ammann said. GM continues to invest in its business there and, “Make sure we’re prepared for the next phase of the market there” as it pushes for more electric vehicles and strict emissions.
The strongest non-Chinese automaker is Volkswagen, which has seen consistent growth in China.
“They were the first one to set up in the mid-'80s and they have strong partners and worked hard to get their brand established and dealer network established,” said Bonnell. “Being the first mover offered a big advantage for them.”
Volkswagen had sold 2.1 million cars through June in China, up 7 percent from the year-ago period, he said.
Ford's problemsFord China has struggled with an aging product portfolio and a thin, unprofitable dealer network. In the second quarter, it lost $483 million, a decline of $506 million from last year, Ford's CFO Bob Shanks said in a call with analysts.
Current products in the showroom are dated. Five new models, arriving this autumn, should help, but there is a lot of lost ground to make up. Ford China sales this year could fall 25 percent below their 2016 peak of 1.2 million. That's a 300,000-vehicle hole to dig out of, Shanks said.
Shanks blamed unfavorable market factors for Ford and Lincoln imports into China, and lower net pricing, some of which is related to tariff changes.
But Ford's Jim Farley said the deterioration of Ford's business in China has been swift.
“I can assure you, we understand the importance of getting our China business back on track,” Farley, Ford's executive vice president and president of Global Markets, told analysts.
Ford will launch a new, low-priced, midsize sport utility vehicle called Territory in China early next year, Farley said. The SUV will be built in China and was developed strictly for that market. It will give Ford a better chance to compete against lower priced vehicles than it had in the past there, said Farley.
Ford combats China struggles with low-cost SUV
Ford has serious shortfalls in its go-to-market capabilities, “including inadequate dealer profitability, excess stock including our high-volume (compact) cars,” Farley said. “We haven't maintained a fresh enough product lineup for this rapidly changing and dynamic China market.”
Those missteps along with an uncompetitive cost structure hurt Ford China, and Farley said Ford is taking “urgent action.”
By the end of next year, 60 percent of Ford China's vehicle lineup will be refreshed or new, said Farley. He said Ford is improving its competitiveness with aggressive cost cuts and more localized product such as the Explorer.
“We're close to hiring a new CEO for Ford China and we have already onboarded a number of local Chinese talent in key management positions such as marketing and sales leads for both Ford and Lincoln to drive not only our strategy but they're already reinvigorating our sales,” said Farley.
But until all of Ford's SUVs are launched in China, he warned, “We'll continue to face this mix deficit.”
GM's successFord's new products will be competing against several new products from GM China, which already has a strong foothold in the market.
In the second half of the year, GM China will introduce 10 new models including the Cadillac XT4 small SUV.
“The focus is on high-demand segments including SUVs and multipurpose vehicles and luxury vehicles,” GM CEO Mary Barra said in an analyst call.
GM China reported record results in the second quarter with equity income of $600 million, up $100 million year-over-year. The bulk of those sales are from Baojun, Cadillac and Chevrolet, and GM said it had a “continued focus on cost efficiencies” there.
GM will incur higher costs in the second half because of the cost to launch new vehicles. With competitors launching new vehicles, pricing will come under pressure too, she said.
“But we remain confident in our 20 years of market strength in China,” said Barra. “Due to established local and U.S. brands and our strong Chinese partner, our current outlook does not assume any comprehensive impact in China beyond existing trade flows.”
Still, GM's growth is driven by the affordable Baojun (pronounced bow joon) brand and the surging Cadillac brand. Buick and Chevrolet are “crimped at the edges and stalling,” wrote Dunne.
Baojun is GM's ultrasubcompact that costs less than $15,000. It will account for one in every four GM China sales this year, said Dunne.
But Dunne wrote that the “squeeze on Chevy and Buick reveals a larger, deeper threat to the Detroit Three in China.” Consumers there are much less attracted to mass market global brands than they were a few years ago. Instead, they are switching to Chinese brands such as Great Wall, BYD and Geely, wrote Dunne.
Geely is China's largest private automaker. It will sell almost twice as many cars in China as FCA and Ford combined this year, said Dunne.
FCA's futureIn Fiat Chrysler's second-quarter earnings call, CEO Mike Manley acknowledged that “the biggest challenges we face, and frankly we're going to continue to face to some extent for the balance of the year, are all focused in China.”
Changes in the tariff drove down sales of Maserati cars and shipments to dealers, Manley said. But he was quick to add, “With all of these duty changes behind us, I'm clearly expecting improved sales performance,” Manley said.
That's provided that FCA manages inventory to meet demand ahead of the transition to China's tougher emission regulations, he said. FCA has lowered its expected..

Bird and Lime are protesting Santa Monica’s electric scooter recommendations

Lime and Bird are protesting recommendations in Santa Monica, Calif. that would prevent the electric scooter companies from operating in the Southern California city. We first saw the news over on Curbed LA, which reported both Lime and Bird are temporarily halting their services in Santa Monica. Last week, Santa Monica’s shared mobility device selection committee… Continue reading Bird and Lime are protesting Santa Monica’s electric scooter recommendations

UPDATE 1-Nissan to boost China production capacity by 40 pct, source says

BEIJING (Reuters) – Japan’s Nissan Motor Co (7201.T) plans to invest about $900 million to boost vehicle-making capacity in China by 40 percent by 2021 – part of a 60 billion yuan ($8.73 billion) strategy to become a top three player in the world’s largest auto market. A car with the Nissan logo badge is… Continue reading UPDATE 1-Nissan to boost China production capacity by 40 pct, source says

Carmakers struggle to hire hackers, the hottest job in the industry

Carmakers struggle to hire hackers, the hottest job in the industryMcConnell Trapp has a special set of skills.
He can hack into cars and control aspects of them from his computer.
Trapp, 39, who has a law degree and speaks Japanese fluently, started hacking cars about 16 years ago. He used a computer, some various vehicle spare parts, a turbocharger and the help of few good friends to increase the 120 horsepower normally found in a 1995 Honda Civic sedan to almost 300 hp.
“It was a lot of trial and error,” said Trapp, who admitted he “blew up a lot of engines.”
Today, Trapp is director of Speed Trapp Consulting in Troy. He works as a legal “techno” consultant. He is one of the good guys who uses his ability to infiltrate car computer systems and uncover potentially dangerous flaws that would make them vulnerable to someone with malicious intentions. But if he were a bad guy, he knows how he could compromise several cars at once. Cars in operation today.
“I'd walk into a dealership. I would see if they have a WiFi router designated for customers and gain access into that first,” he said.
Then, if the dealership's service department server is hooked into the main system, he'd infiltrate the service department's storage database that the technicians use for vehicle diagnostics. From there it's as easy as inserting a “fake” update resembling other files for vehicles and infecting multiple cars there for service.
“Hypothetically, I could make a running engine turn off, or render other aspects of the car either useless, or just make it appear as though the vehicle constantly needs service or recalls when it actually doesn't,” he said. “That's the danger, that's the scary part.”
It's that threat associated with vehicle technology that is driving many auto companies and other industries to increasingly look to hire hackers with ethics like Trapp, called “white hat” researchers. Those hackers can identify cybersecurity flaws and thwart nefarious actions of “black hat” hackers.
But finding white hat hackers to hire is incredibly hard, personnel experts said. First, few people have those skills. Then, they must be vetted to make sure they have both the technological acumen and the moral compass for the job. The need for them is outpacing the thin supply.
Hackers for hireTypically, computer hacking is associated with a person or a group with malevolent intentions. The hacker gains unauthorized access to a computer and a technology dependent system to do harm.
In the 2017 movie, “The Fate of the Furious,” for example, actress Charlize Theron's character hacks into every self-driving car in New York City, takes remote control of them and causes mass chaos and destruction.
Depending on which hacker you talk to, some, such as Trapp, say such a movie scenario is unlikely in real life, especially if a human is still needed to turn on a car. Others say, though, that we are almost to a point where that could happen.
General Motors is leading the way in developing autonomous cars. It has promised to bring them to market in urban areas in a taxi-like platform next year. But the fear of scenarios such as the one in the movie, as well as a desire to keep customers' information protected in regular cars, is ratcheting up the need for the company to hire white hat researchers.
GM launched a new program this summer called Bug Bounty. It took GM years of forming relationships with white hat hackers. GM will now bring those hackers to Detroit and pay them a hefty bounty or cash payment for each “bug” they uncover in any of GM vehicles' computer systems.
Read more:
GM is hiring hackers: Here's why
Car hacking remains a very real threat
Famous car hackers head to GM's self-driving unit
Fiat Chrysler has had a Bug Bounty program in place since 2016. It pays white hat hackers up to $1,500 each time they discover a previously unknown vulnerability in vehicle software.
Last year, GM's self-driving unit, Cruise, hired famous car hackers Charlie Miller and Chris Valasek. The two, dubbed the “Cherokee Brothers” by Trapp and others in the hacking community, gained fame in 2015 when they proved they could remotely stop a Jeep Cherokee.
GM approachGM conducts its cybersecurity using a three-prong approach: It hires third-party companies that employ white hat hackers, it has its own hackers on staff and it has the Bug Bounty program.
GM and Cruise employ 25 to 30 white hat hackers on staff today compared with five to 10 in 2013, said Jeff Massimilla, GM's vice president of Global Cybersecurity. GM has about 450 people dedicated to all other aspects of cybersecurity across the company, he said.
“As we continue to get more connected and into AV, we will want to increase that number of white hat researchers,” said Massimilla.
Massimilla declined to say how much GM is investing to hire cybersecurity personnel, but he said, “It’s an extremely high priority, we’re well funded and well resourced.”
GM relies on its three-prong approach because of the shortage of white hat hackers, he said. Plus, many don't want to work for one company.
“Hacking a Camaro is pretty darn exciting, hacking an autonomous vehicle is pretty darn exciting — but it's tough to attract that talent because they’re just not there or they want to do it through bounty programs where they can work from home and have flexibility,” said Massimilla.
High priceMore than half of employer demand related to connected and self-driving cars is for workers in data management, cybersecurity and information technology, said the 2017 Connected and Automated Vehicles (CAV) Skills Gap Analysis by the Workforce Intelligence Network.
In 2015-16, there were 10,344 total job ads placed for CAV-related employment, and 5,400 of those ads were for jobs in data management and cybersecurity, the report said.
And, as demand rises for such skilled workers, the supply remains flat, thus inflating salaries. The average salary for CAV jobs in 2014-15 was $89,616. In 2015-16 that rose to $94,733, the WIN report said, citing data from Burning Glass Technologies.
There's a gap in demand for cybersecurity personnel, especially white hat hackers, versus the supply cuts across many industries. There also is in health care and insurance, said Bob Zhang, CIO of Strategic Staffing Solutions in Detroit, which works to find contract workers to fill such roles for its clients.
“The supply is really low right now. By 2020, the job gap will be 2 million jobs. That means 2 million unfilled openings in cybersecurity,” Zhang said. “You can’t just teach hacking. It requires a whole lot of knowledge from IT and computer science … you have to be the jack of all trades with a deep interest in systems networking.”
Some organizations offer training courses to verify a hacker as a “certified ethical hacker,” he said.
But most large corporations find it beneficial to hire third parties staffed with white hat hackers for specific projects.
“If I'm an IT manager, do I really want to hand-pick somebody and say, 'I’m going to put all of this multibillion-dollar company in the hands of the people I hire?' Or outsource it to a company that focuses on this type of service? Many do both.”
The gap in cybersecurity job demand versus supply is probably the largest gap in the IT industry's history, Zhang said.
“Once the security world matures and the amount of security providers increase, the demand will even out,” he said.
Creating the next generationSome colleges and universities offer courses in cybersecurity, but expanding that curriculum and recruiting younger people into vocational hacking courses to grow the talent pool can't happen fast enough to meet the soaring demand, said Jennifer Tisdale, director of connected mobility and infrastructure for Grimm.
Grimm is a technology consulting company with a new “car hacking lab” in Sparta, Michigan. It uses white hat researchers for automotive clients as well as other industries.
“We need to hire 20-plus researchers in the next two years,” said Tisdale. “I don't have time to wait for a college to structure a program for cybersecurity.”
College programs might not be the full answer anyway, said Brian Demuth, Grimm's CEO.
“There’s not a degree that should be created to do all of this, but there are things like extended learning that can help,” he said.
Grimm, which has 46 employees scattered across the country, looks for people who have a “fundamental view of computer science” and then trains, teaches and grows them from there, said Demuth.
Demuth, 38, is a hacker himself with a computer science background and a passion for tinkering with cars.
“I was always interested in how things worked. I grew up the son of a Marine, and he was in the intelligence field, so there were always computers and amateur radios around,” said Demuth. “My father was into mechanics and working on vehicles and making them start faster or stop faster. That’s what drove my passion into this.”
The hacker stigmaPart of the difficulty in recruiting hackers lies in the stigma surrounding the pursuit.
Matt Carpenter, 44, is Grimm’s lead researcher dedicated to automotive, aerospace and energy businesses. Carpenter works with four other white hat researchers in Grimm's car hacking lab.
“What I do and my team does is everything that can be done by an attacker,” Carpenter said. “We do this so that we can benefit the community and identify problems before someone with bad motives can do it.”
When asked if he calls himself a hacker, he said, “I like to be called a good guy, but there’s no way to be considered a good guy by everybody and do what I do. There’s a great stigma around being a hacker.”
Many people misunderstand the work white hat hackers do, which Carpenter said is “vital” to secure every car on the road.
“It takes a lot of deep knowledge and deep work,” said Carpenter. “You can’t pull me ..