Tesla – Page 2460 – I wish I had more to offer

Tesla gets some official loopholes around stupid laws to sell direct in Michigan

Tesla has reached a settlement with the state of Michigan to allow direct sales and service of vehicles through some official loopholes around the stupid laws that were preventing them from operating in the market. A change to the law in 2014 prohibited direct sales from automakers, which is blocking Tesla from obtaining a dealership… Continue reading Tesla gets some official loopholes around stupid laws to sell direct in Michigan

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The “goodwill repair” saga for Tesla has yet another chapter. After we told you the story of Sergio Rodriguez’s Model X, which had a bizarre manufacturing issue with its windshield, Steve Lehto read our article. He commented on it in the video above. Lehto is a Lemon Law attorney with 28 years of experience, and… Continue reading Lemon Law Attorney Says Tesla Is Not Evading It With Goodwill Repairs

Tesla’s rise has sparked an electric revolution

Elon Musk deserves credit for creating a new force in the car industry Go to Source

VW Chief Upbeat on Electric-Car Battle With Tesla: Davos Update – swissinfo.ch

VW Chief Upbeat on Electric-Car Battle With Tesla: Davos Update swissinfo.ch Go to Source

Former Ford CEO On Tesla’s “Iconic Brand”

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Published on January 22nd, 2020 |

by Johnna Crider

Former Ford CEO On Tesla’s “Iconic Brand”

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January 22nd, 2020 by Johnna Crider

Former Ford CEO Mark Fields had some things to say about Tesla this week. In what may be a surprise to some, Fields says that EVs are the future of the industry and the questions are: when is the payoff, and what are the adoption rates? He says that, if you look at all that Tesla has done, “they have really created a very — kind of — iconic brand for electrification.”

He also says, “[Elon’s] done a very good job with his organization in creating an aspirational brand for electric vehicles,” Fields also points out that Tesla is beyond “just an automotive maker” and cites that Tesla has solar and energy storage businesses under its wings. He thinks that all of this mixed in with the production in Shanghai and the new factory being built in Germany is something that investors are getting excited about.

“The question is,” Fields says in the video, “will there be natural demand to get mass adoption? And Tesla’s done a really good job on early adopters and creating that brand.” When asked about if people are buying Teslas because of the brand or because they are EVs, Fields says that, “if you talk to the customers, they are buying it because of the brand.” He points out what the majority of Tesla owners love about the vehicles: they are cool, stylish, and they help the environment since they do not emit carbon. Fields also talks about something that isn’t really talked about regarding Tesla, and that’s the software aspect of the vehicles. “They have a big advantage over the traditional OEMs,” he says.

It’s good to see a former Ford CEO pointing out that EVs are the future of the industry and sharing that Tesla has turned itself into an iconic brand leading the industry. What isn’t mentioned is Tesla’s factory-direct business model. There are no dealers or middle men to worry about, and this is a definite pro for those who hate negotiating. If I know something is worth a X dollars, I don’t want to have to argue over the price with someone in the middle who wants to profit off of me. Another thing Tesla has in its favor is the fact that it has limited model lineup options available, which makes the entire process streamlined and more efficient.

Right now, Tesla has seven variations of vehicles. In comparison, the Porsche 911 model has at least 20 variations of one model. Sometimes, when you have too many choices of one thing, it becomes boring. I’ve seen this in my own gem/jewelry business — people love variety but in the right amount.

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About the Author

Johnna Crider Johnna Crider is a Baton Rouge artist, gem and mineral collector, and Tesla shareholder who believes in Elon Musk and Tesla. Elon Musk advised her in 2018 to “Believe in Good.”

Tesla is one of many good things to believe in. You can find Johnna on Twitter

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