Mitsubishi Motors North America To Relocate U.S. Headquarters To Franklin, Tennessee

Since 1988, MMNA has been rooted in California — now Cypress, and Fountain Valley prior to that.  This move will begin in August, and be completed by the end of 2019.   MMNA’s move highlights efforts taken across the entire global landscape of the Renault-Nissan-Mitsubishi Alliance to bring the companies closer together in key areas including… Continue reading Mitsubishi Motors North America To Relocate U.S. Headquarters To Franklin, Tennessee

Carlos Ghosn’s daughters see a Nissan revolt behind his arrest

Ghosn’s children said that they believed the houses were known to Nissan. The children of Carlos Ghosn, the jailed auto executive who oversaw an alliance that sold more than 10 million cars a year, believe accusations of financial misconduct against him are part of a revolt within Nissan against exploring a possible merger with Renault.… Continue reading Carlos Ghosn’s daughters see a Nissan revolt behind his arrest

Nissan and Renault Face Leadership Crisis After C.E.O. Is Jailed – The New York Times

During the nearly two decades he dominated the alliance of Renault and Nissan, Carlos Ghosn achieved something of a miracle in the auto world. He managed to get the French and Japanese companies to act as one entity so both could prosper in an industry where scale is everything. Now that Mr. Ghosn is in… Continue reading Nissan and Renault Face Leadership Crisis After C.E.O. Is Jailed – The New York Times

After Ghosn, auto alliance faces uncertain future – Nikkei Asian Review

TOKYO — Just days after they cemented their landmark automotive alliance on March 27, 1999, the heads of Renault and Nissan inadvertently revealed a fundamental disagreement that lay at the heart of their new partnership. Speaking moments after a news conference in New York, Louis Schweitzer, Renault’s chairman and chief executive officer, raised the possibility… Continue reading After Ghosn, auto alliance faces uncertain future – Nikkei Asian Review

The Best Selling Electric Vehicles, & When Will Tesla Model 3 Be #1?

Electric Cars
Electric Car Benefits
Electric Car Sales
Solar Energy Rocks
RSS
Advertise
Privacy Policy

Cars

Published on December 25th, 2018 |

by Jose Pontes

The Best Selling Electric Vehicles, & When Will Tesla Model 3 Be #1?

Twitter
Google+
LinkedIn
Pinterest
Facebook

December 25th, 2018 by Jose Pontes

Several people have asked me, “Is the Tesla Model 3 the best selling EV?”

My answer is: Yes, it is the 2018 best selling EV, with over 100,000 units sold.

Okay, but what about the all-time seller? Which is the most common EV globally? The Nissan Leaf? And who will it be in two years’ time? The Model 3?

That’s when I had to check the numbers.

With 5 million plug-ins already sold through last October, the best selling models are starting to reach significant numbers in the automotive world. While the Tesla Model 3 (~103,000 units) and the BAIC EC-Series (~150,000) are all the rage right now, the fact is that both nameplates are still quite new, with the Californian being 16 months old and the Chinese model not much older at 23 months.

As such, the top 3 positions are in the hands of older models, with the youngest one being the #3 Mitsubishi Outlander PHEV. That model is a couple of months away from celebrating its 6th birthday.

In the lead, we have the Nissan Leaf, which despite all the bad press is doing its work in an effective way, counting almost 376,000 units sold. The original frog-eyed version reached 300,000 units.

Not bad, eh?

The #2 Tesla Model S continues to rack up sales, with 254,000 made so far, and it will still take some time for its smaller sibling Model 3 to reach it.

The sure-value Mitsubishi Outlander PHEV (179,000 units) is relatively new to 3rd place, with the Japanese SUV having recently surpassed the Chevrolet Volt.

Gone are the days when the range-extended hatchback was big in the plug-in scene. It was the best selling plug-in electric vehicle (PEV) in 2012, and runner-up in 2011 and 2013.

So, the present day question is answered. As for the coming two years, things get trickier…

While we can more or less predict how the early 2021 picture will look for legacy automakers, the Chinese tidal wave of manufacturers is too unpredictable for me to know how things will be in two years.

And regarding Tesla, things are even more uncertain, as every week (if not every day) there’s something new going on. Sometimes it seems Tesla’s destiny is being written by some Mexican-novela script writers, so much are the twists and turns.

But let’s conduct a futurology exercise.

In order to be in this all-time podium by early 2021, a model needs to sell consistently over 10,000 units per month. By that time, there will be several models selling over that threshold, but most will be fresh nameplates, without enough backlog to pull them into the 500,000-ish units needed to be in the podium.

Looking at the current podium bearers, we can already exclude the Mitsubishi Outlander PHEV. By that time, it shouldn’t have more than 300,000 units made, as even if there was enough demand to go further, Mitsubishi production constraints (battery constraints?) would have prevented it from ramping up sales to over 10,000 units/month.

Regarding the Model S, due to its high price and the internal competition of its Model 3 younger sibling, the total number in the beginning of 2021 should be around 380,000 units, but because we are talking about a Tesla, there are too many factors (China, production constraints, new specs, etc.) that add uncertainty to its performance. But more on that later, once we talk about the Model 3…

And then we have the Nissan Leaf. Having already surpassed the 10,000 deliveries/month threshold at times with the 40kWh version, there are few reasons to doubt that the arrival of the 60kWh version will propel the Japanese hatchback to regular 10,000+ units/month performances, once it arrives.

So, we could see the Leaf hit some 650,000–700,000 units by January 1st, 2021.

Now to the current game-changers, the BAIC EC-Series and the Tesla Model 3, the only two nameplates that provide 5-digit/month performances without a sweat.

The Chinese EV should end this year with some 180,000 units made, but BAIC’s city car will face some headwinds in the future, as increased competition — namely, from the compelling BYD Yuan — should steal some sales from it in the long run, so I am betting that the nameplate’s sales should stabilize around 130,000 units per year, ending 2020 with some 440,000 units made.

So now we have two (Leaf and EC-Series) of the three podium bearers by early 2021.

What about the elephant in the room and leitmotif for this article?

There are so many factors that can change the Model 3’s fate and success that I had to make two different scenarios, a Bull one and a Bear one.

In the Bull scenario — no doubt, the one that Tesla fans will be cheering for — one can expect close to 30,000 deliveries in December, thanks to a production rate of 7,000/week, meaning the Model 3 would end 2018 with some 150,000 units on the streets.

For 2019, with the 7,000/week as a basis and a gradual ramp up during the year, aided by the beginning of production at Gigafactory 3 in China later in the year, production should reach some 400,000 units. That assumes demand continues be higher than supply, mostly thanks to the Standard Range arrival in late Q2 and the success of the car in Europe and China, where it will profit from the low/nonexistent import tariffs on cars.

This would allow the Model 3 to surpass the Nissan Leaf as the most common EV in the World by Q4 2019.

By 2020, the Model 3 would build on the previous year’s performance, reaching some 600,000 units. Assuming demand remained strong, thanks to word of mouth and the success of the Model 3 Standard Range in Europe and China, the model could reach one million units on the road before the year of the end.

As for the Bear scenario, the TSLA shorts’ favorite one, the Model 3 will end 2018 with 145,000 units, because Tesla has not achieved a production rate of 7,000/week on a consistent level.

For 2019, in this scenario, Tesla’s demand problems start to appear in North America and the Standard Range version is only available in Q3. Europe and China not enough to compensate lagging demand, especially in China, where the USA/China tariff war seriously hurt Model 3 demand — only 1,000 sales per month. Meanwhile, Gigafactory 3 suffered from delays, with volume production only expected in 2020.

With a more appealing and advanced Model Y presented in 2019, the Model 3 is already experiencing some internal competition, with many prospective customers preferring to wait for the upcoming SUV.

All these setbacks made the company cut back Model 3 production to some 190,000 units/year, making the sedan end 2019 with 335,000 all-time deliveries, below the evergreen Nissan Leaf.

By 2020, thanks to the start of volume production at Gigafactory 3 in China and Standard Range deliveries in Europe, the Model 3 reached 300,000 registrations, but the long-term success of the nameplate is capped by the success of the Model Y, which has been gobbling up production space from its older sibling.

So, by January 1st, 2021, some 635,000 Model 3s will be made in this scenario, which won’t be enough to remove the aging Nissan Leaf from #1, especially with the Japanese car having a much improved generation in 2021. In other words, do not expect the Leaf to leave the throne anytime soon.

Support CleanTechnica’s work by becoming a Member, Supporter, or Ambassador.
Or you can buy a cool t-shirt, cup, baby outfit, bag, or hoodie or make a one-time donation on PayPal to support CleanTechnica’s work.

About the Author

Jose Pontes Always interested in the auto industry, particularly in electric cars, Jose has been overviewing the sales evolution of plug-ins through the EV Sales blog since 2012, allowing him to gain an expert view on where EVs are right now and where they are headed in the future. The EV Sales blog has become a go-to source for people interested in electric car sales around the world. Extending that work and expertise, Jose is now a partner in EV-Volumes and works with the European Alternative Fuels Observatory on EV sales matters.

Back to Top ↑

Advertisement

Advertise with CleanTechnica to get your company in front of our readers.

CleanTechnica Clothing & Cups

Top News On CleanTechnica

Join CleanTechnica Today!

Advertisement

Advertisement

Follow CleanTechnica Follow @cleantechnica

Our New Electric Car Driver Report

Read & share our new report on “electric car drivers, what they desire, and what the demand.”

The EV Safety Advantage

Read & share our free report on EV safety, “The EV Safety Advantage.”
EV Charging Guidelines for Cities

Share our free report on EV charging guidelines for cities, “Electric Vehicle Charging Infrastructure: Guidelines For Cities.”

30 Electric Car Benefits

Our Electric Vehicle Reviews

Tesla News

Cleantech Press Releases

New Research Shows That Only Two Large Petroleum Companies Have Meaningful Emission Reduction Targets

Koben Announces EVOLVE EVSF —Grid-Friendly Modular EV Store & Forward System

The New Danish Climate Plan — Together For A Greener Future

38 Anti-Cleantech Myths

Wind & Solar Prices Beat Fossils

Cost of Solar Panels Collapses

© 2018 Sustainable Enterprises Media, Inc.

Electric Cars
Electric Car Benefits
Electric Car Sales
Solar Energy Rocks
RSS
Advertise
Privacy Policy

This site uses cookies: Find out more.Okay, thanks

The arrests of Stadler and Ghosn shake the global automotive in 2018

Published 12/26/2018 12:14:42 CET Great changes in the domes of the automotive: García Sanz leaves Volkswgen; the ‘visionary’ Musk is replaced in the presidency of Tesla and Zetsche announces his withdrawal from Daimler MADRID, 26 Dec. (EUROPA PRESS) – The arrests of managers Rupert Stadler and Carlos Ghosn have shaken the automotive sector in 2018,… Continue reading The arrests of Stadler and Ghosn shake the global automotive in 2018

Nissan production, sales and export results for November 2018

YOKOHAMA, Japan (Dec. 26, 2018) – Nissan Motor Co., Ltd. today announced production, sales and export figures for November 2018. 1. Production Nissan’s global production in November surpassed year-earlier results for the second consecutive month. Production in Japan surpassed year-earlier results for the first time in six months. Production outside Japan declined from a year earlier.… Continue reading Nissan production, sales and export results for November 2018

Crossover SUV Eclipse Cross Wins RJC Car of the Year 2019

Tokyo, November 14, 2018 – Mitsubishi Motors Corporation today announced that the Eclipse Cross crossover SUV has been selected as the “RJC Car of the Year 2019” run by the Automotive Researchers’ & Journalists’ Conference of Japan (RJC) after final judging on November 13.   In selecting Eclipse Cross, the RJC selection committee commented: “Not… Continue reading Crossover SUV Eclipse Cross Wins RJC Car of the Year 2019

Renault-Nissan email reveals executives considered private Ghosn payment plan in 2010

Marlene Awaad | Bloomberg | Getty Images
Carlos Ghosn, chairman of the alliance between Renault SA, Nissan Motor Co. and Mitsubishi Motors Corp., pauses during a Bloomberg Television interview at the Paris Motor Show in Paris, France, on Tuesday, Oct. 2, 2018.

Senior executives at Renault-Nissan worked on a plan as far back as 2010 to pay Chairman Carlos Ghosn part of his salary without having to publicly disclose the amount, according to an email seen by CNBC.

In the text, Ghosn's alleged accomplice and former Nissan Director Greg Kelly asked Renault's then general secretary, Mouna Sepehri, to weigh up the legal risks of such an action. Sepehri is now executive vice president at Renault and a permanent member of the Renault-Nissan Alliance Board.

The email, dated April 2010, outlines a scenario where Ghosn could receive payment through the Dutch holding firm, RNBV, which was jointly owned by the French and Japanese carmakers. Within the text, Kelly stated that he had warned Ghosn of “some legal risk” to this approach but wanted further legal opinion from other executives, including Sepehri.

Kelly wrote: “I greatly appreciate the work you have done to analyze whether part of the CEO's compensation can be paid without disclosing it publicly.” In a Reuters report Wednesday, that CNBC can confirm, that 2010 plan was never put into action.

Renault was not immediately available for comment when contacted by CNBC, but told Reuters that Kelly had “consulted several people at Renault and Nissan to establish whether it was legally possible that part of the CEO's compensation be paid by RNBV to reflect the time he spent working on alliance synergies.”

Ghosn and Kelly are currently in a Tokyo jail following allegations from Japanese prosecutors that the pair failed to declare around $43 million in deferred compensation between the years of 2010 and 2015.

The exclusive report by Reuters on Wednesday also says bankers at Renault-Nissan developed plans to funnel millions of euros in bonus payments to Ghosn and other senior managers through a Dutch company.

Ghosn, via his Japanese lawyer, has denied any wrongdoing. Kelly also denies any wrongdoing and the pair have had little opportunity to respond to the allegations.

In a statement to CNBC, Nissan said: “We cannot comment regarding the specifics of this investigation and other reports.”