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Volkswagen and NVIDIA to Infuse AI into Future Vehicle Lineup

CES—Volkswagen and NVIDIA today shared their vision for how AI and deep learning will shape the development of a new generation of intelligent Volkswagen vehicles using the NVIDIA DRIVE™ IX platform to create new cockpit experiences and improve safety. At the kickoff of CES 2018, Volkswagen CEO Herbert Diess and NVIDIA founder and CEO Jensen… Continue reading Volkswagen and NVIDIA to Infuse AI into Future Vehicle Lineup

U.S.-spec VW Passat Celebrates 700,000th Example Built At Chattanooga Plant

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U.S.-spec VW Passat Celebrates 700,000th Example Built At Chattanooga Plant

9 May 2018, 11:10 UTC · by Mircea Panait
/ Home / News / Car Profile

As you’re well aware, sedans aren’t doing that great in the United States of America. In fact, all conventional-bodied passenger cars are playing second fiddle to crossovers and SUVs, which goes to show that demand dictates an automaker’s product lineup. To this effect, the Chattanooga plant will add a second SUV in 2019 in the form of the five-seat Atlas Cross Sport concept.
13 photosBack in March 2018, Volkswagen’s North American division confirmed “the market is shifting from sedans and passenger cars to family-friendly SUVs.” As a consequence of dwindling demand for the Chattanooga-built Passat, the plant will be idled for two weeks this spring. During this period, Volkswagen will re-tool the facility to strengthen Atlas production, the largest SUV in the automaker’s lineup.
Even though the U.S.-spec Passat sold just over 4,000 examples in April, the mid-size sedan has seen better days. The best year of the nameplate was 2012, when Volkswagen delivered 117,023 examples of the breed to North American customers. In 2017, by comparison, sales halved to 60,722 units.
Production of the U.S.-spec Passat started at Chattanooga in 2011, and to date, the Wolfsburg-based automaker managed to roll out 700,000 models. The 700,000th Passat is the Reflex Silver-painted GT pictured in the featured photo, boasting a two-tone interior, 3.6-liter VR6 engine, and a six-speed dual-clutch transmission.
“The history of Volkswagen Chattanooga is intertwined with the history of the U.S. Passat. As we grow and add models, we take pride in continuing to produce quality Passats in the state of Tennessee,” declared Antonio Pinto, president and head honcho of Volkswagen’s Chattanooga production facility. “I am very proud of our team for reaching this important milestone and look forward to more to come.”
Different from the ground up compared to the European model, the North American sedan is scheduled for a complete redesign in 2019. And as expected, the newcomer will transition to the better-handling MQB platform of the European Passat.

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Automobili Lamborghini unveils a fresh look on the Web: New Lamborghini.com now online

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New Car Configurator available for customizing your car in every detailBrand-new content for retracing the company's history and discovering the latest new ideasSant’Agata Bolognese, 1 September 2016 – Automobili Lamborghini is renewing its digital image with the new Lamborghini.com website, featuring content and graphics that have been completely reworked. A new layout in bright colors forms the backdrop for a homepage that scrolls vertically like a magazine and presents the Lamborghini marque using multimedia language of videos and images with strong visual impact.
The new content, which is available in six languages and is designed to enhance your virtual experience in the world of Lamborghini, now includes the Car Configurator – a feature that allows customers and enthusiasts to customize their Huracán or Aventador in every detail with a few clicks.
The newly designed Brand section lets you retrace the history of the brand – from the masterpieces of yesteryear to important personalities in the company's past – by describing the design and innovations that have helped turn Lamborghini into the only marque of its kind in the world.
The Motorsport section has also been revamped. It provides virtual access to the world of Squadra Corse – the Lamborghini racing department. A new blog section enables visitors to stay abreast of the latest racing activities, from news of Blancpain Super Trofeo and GT races, to information on Lamborghini's Junior driver programs.
The new Experience section provides an overview of activities for customers and fans which are designed to introduce to the world of Lamborghini, from the new Museum in Sant’Agata Bolognese, to Accademia and Esperienza driving courses, including events scheduled all over the world.
Finally, updates and new ideas on the Lamborghini world are available in real time in the news and social wall sections, which provide a window on the enthusiastic community of the millions of fans who follow the official profiles of Lamborghini.

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New Lamborghini.com now online

Automobili Lamborghini si rinnova sul web: Online il nuovo sito Lamborghini.com

Neue Website Lamborghini.com jetzt online

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Lamborghini launches the international architectural contest “Lamborghini Road Monument”

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Sant'Agata Bolognese, Italy, 7 September 2016 – Automobili Lamborghini is launching an international architectural contest, Lamborghini Road Monument, in order to create two installations inspired by the House of the Raging Bull. Young architects, designers and practices will compete to create works which will enhance the entry points to the town of Sant’Agata Bolognese, where the company is headquartered. The goal of the competition is to offer the local area a new identity with two installations which will make a mark on contemporary architecture through their interpretation of the Lamborghini philosophy – visionary, cutting edge and stylistically pure.
The contest, to be held in partnership with YAC, Young Architects Competitions, a leading promoter of architectural contests, and sponsored by the Emilia-Romagna Region, the Metropolitan City of Bologna, the municipality of Sant’Agata Bolognese, the Academy of Fine Arts of Bologna and Unindustria Bologna, will also benefit from an exceptional international jury. Four internationally famous architectural practices – Zaha Hadid Architects, Studio Fabio Novembre, Studio Libeskind and Foster + Partners – will judge the entries alongside Francesco Dal Co, Editor of «Casabella»; Giuseppe Cappochin, President of the Italian Professional Association of Architects; Annalisa Trentin from the University of Bologna; and Stefano Domenicali, Chief Executive Officer of Automobili Lamborghini.
The competition includes certain requirements which must be met when creating the installation, including a healthy respect for the area and the environment. The projects should favor the use of non-polluting materials and environmentally sustainable technology, in keeping with the ethically responsible and environmentally sustainable strategy pursued by Automobili Lamborghini.
For further information on the competition: http://www.youngarchitectscompetitions.com/

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Lamborghini launches the international architectural contest “Lamborghini Road Monument”

Lamborghini lancia il concorso internazionale di architettura “Lamborghini Road Monument “

Lamborghini startet internationalen Architekturwettbewerb „Lamborghini Road Monument“

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Automobili Lamborghini continues growth with new half-year sales record

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Worldwide deliveries increase by 11% to 2,327 cars in first half of 2018Europe leading global growth with highest gains in Italy and UKWorldwide deliveries of Super SUV Lamborghini Urus about to startStrong growth path substantiated beyond FY 2018Sant’Agata Bolognese, 13 July 2018 – Automobili Lamborghini S.p.A. reports another increase in worldwide deliveries. In the first six months (January 1 to June 30) of the current Fiscal Year 2018 the Italian super sports car maker delivered a total of 2,327 cars to customers around the world. Compared to the same period in the previous year this is an increase of 11%. These figures mark another record and even surpass the full year sales numbers of only five years ago. “Lamborghini continues to be in consistently good shape. Delivering another new all-time high, for the fourth consecutive half year, confirms the sustainability of our brand, product and commercial strategy. The success is all the more remarkable as we master the unprecedented double challenge of creating new models in our super sports car range, while simultaneously ramping up the production of our highly acclaimed Super SUV Urus. This quantum leap in the longstanding history of Lamborghini is only possible due to the passion, dedication and competence of our unrivalled team,” says Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini S.p.A. In July the first customer deliveries of the Lamborghini Urus are to start. Thus, the half-year growth is based mainly on further increased sales of the two super sports car model lines Huracán and Aventador. Boosted by rocketing sales of the Huracán Performante, global sales of the Huracán model line with Coupé, Spyder and racecar versions showed an increase from 1,400 to 1,604 units. The Aventador line maintained the high level of the previous period with 673 units delivered. The largest single market for Lamborghini once again was the US, followed by Japan and the United Kingdom. The strongest region was Europe with an increase of more than 30%. Within Europe, Italy, the UK and Austria showed the highest growth rates. The outlook for Lamborghini continues to be strongly positive. The company has successfully completed the massive investment phase in the new development and production sites for the Urus model line at the Sant’Agata Bolognese Headquarters. Stefano Domenicali underlines: “After crossing the billion Euro turnover threshold for the first time in 2017, and with the first deliveries of our Super SUV starting, the stage is set for us to enter a new dimension for the company, while never compromising the exclusivity of our brand.” The company confirms its expectation of sustained solid growth for the reminder of the 2018 financial year.

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Automobili Lamborghini continues growth with new half-year sales record

Automobili Lamborghini – H1 2018

Automobili Lamborghini continua a crescere e registra un nuovo record di vendite nel primo semestre

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Lamborghini Magazine with augmented reality for the first time

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Sant'Agata Bolognese, 30 June 2016 – Lamborghini Magazine, the brand's glossy and multiple award-winning six-monthly publication, will get for the first time augmented reality content starting from Issue 18. Its pages are now enriched with digital elements thanks to an enhanced reality app, “Lamborghini AR”, which can be downloaded free of charge from Apple Store and Google Play Store.
When readers aim their smartphones or tablets at the corresponding symbol they can now access significant additional content from the magazine's pages, which come alive with videos and images to offer a unique interactive digital experience.
In Issue 18 the editorial by Stefano Domenicali, Chief Executive Officer of Automobili Lamborghini, is completed by a video message to readers, while the test of the Aventador in Scotland lets the reader experience all the excitement of driving the Lamborghini super sports car from the driver's perspective. Extra contents take the reader to a front-row position at the launch of the Huracán Spyder in Miami and on a trip sitting in the exclusive interior of the Centenario, the limited series created to celebrate the 100th anniversary of founder Ferruccio Lamborghini's birth.

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Lamborghini Magazine becomes the first automotive magazine in augmented reality

Lamborghini Magazine in realtà aumentata

Lamborghini Magazin erhält erstmals Augmented Reality

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Lamborghini Huracán Performante takes Autocar Innovation Award 2017

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Sant’Agata Bolognese/London, 24 May 2017 – The Huracán Performante has been awarded the Innovation Award by the UK’s Autocar magazine. The presentation was made to Board Member for Research and Development, Maurizio Reggiani, in an event at Silverstone circuit, which coincided with Lamborghini’s week-long dynamic launch of the car in Italy, to media worldwide.
“The Huracán Performante demonstrates intriguing innovation in its active aerodynamics system,” said Autocar editor Mark Tisshaw. “The award recognises the technology that most impressed us during the last year, something that has broken new ground.
“Having just driven the car at its launch, we can also vouch for the remarkable performance of this naturally aspirated super sports car. The active aerodynamics system takes dynamic handling to a new level.”
“We are very proud to receive formal recognition from a prominent and respected UK automotive publication,” said Maurizio Reggiani. “The Huracán Performante’s abilities are already proven from its production car lap record at the Nürburgring Nordschleife. This award provides additional acknowledgement of the car’s prowess, which is largely due to its patented ALA system (Aerodinamica Lamborghini Attiva), and a testament to the talent of our R&D and design teams.”

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Lamborghini Huracan Performante takes Autocar innovation award

Lamborghini Huracan Performante premiata con l'Autocar Award

Lamborghini Huracán Performante gewinnt den Innovationspreis von “Autocar”

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Lamborghini and Cervélo join forces on limited-edition triathlon bicycle P5X

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Sant’Agata Bolognese / Geneva, 8 March 2018 – Automobili Lamborghini and Cervélo Cycles present the triathlon bicycle Cervélo P5X Lamborghini edition at the 2018 Geneva International Motor Show.
The limited edition P5X features artwork by Automobili Lamborghini’s Centro Stile based at the company’s headquarters in Sant’Agata Bolognese. The iconic yellow topcoat and Y-shaped patterning on the frame and fork are familiar to Lamborghini enthusiasts, while a seat post number stamp denotes each model’s position in a production run of just 25 bikes.
The two companies share a combined passion for research and development and an unwavering commitment to raising the bar with every new product. This is evident in the new Cervélo P5X Lamborghini edition. The unique triathlon cycle combines bold new artwork with aerodynamically integrated storage, unprecedented micro-adjustability, and peerless aero performance honed by 180-plus hours of wind-tunnel testing.
“Our Lamborghini Accademia drivers have been training on Cervélo for some time now, so we already know how special, and how fast, these bikes are,” said Katia Bassi, Lamborghini’s Chief Marketing Officer. “With elite performance, outstanding design and innovation, this collaborative project was a natural fit for both brands.”
“This limited-edition speed machine unites brands that are passionate about world-class products and performance,” added Robert de Jonge, Managing Director at Cervélo Cycles. “Our triathletes lead the charge when it comes to racing, and now they can stand out from the crowd even more emphatically.”
Photos and video material: media.lamborghini.comInformation on Automobili Lamborghini: www.lamborghini.com

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Lamborghini and Cervelo – Limited Edition triathlon bicycle P5X

Lamborghini e Cervelo – Bicicletta da triathlon P5X

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Lamborghini and L’Uomo Vogue at the 73rd Venice International Film Festival

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Venice / Sant’Agata Bolognese, Italy, 4 September 2016 – Automobili Lamborghini, manufacturer of iconic super sports cars, and «L’Uomo Vogue», Condé Nast's flagship men's lifestyle magazine, come together at the 73rd Venice International Film Festival: an event which reflects the search for excellence and the definition of new trends, and featuring three powerful brands with style, innovation and excitement as their common denominator.
Stefano Domenicali, Chief Executive Officer of Automobili Lamborghini, and Franca Sozzani, Editor-in-Chief of «L’Uomo Vogue», welcomed guests to the Scuola Grande San Giovanni Evangelista.
An exhibition entitled “The 10th Starry Year in Venice” was held to celebrate the tenth issue of the magazine covering the event: a monographic collector's edition containing the most iconic shots of the protagonists of the Italian and International cinema, taken from the issue.
The second part of the evening was held at Palazzina G, the exclusive hotel designed by Philippe Starck. On their arrival here, guests were able to admire the Aventador Miura Homage on display on the quayside next to the building, before concluding their evening in the lounge area.
Lamborghini's presence at international events where art, innovation and new trends are the common thread, highlights the Company's commitment to creating a complete brand experience in order to carry over the success of its iconic and desirable vehicles into complementary luxury environments.
For other images and videos, visit: media.lamborghini.com
For additional information on Automobili Lamborghini S.p.A., visit: Lamborghini.com

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Lamborghini and L’Uomo Vogue at the 73rd Venice International Film Festival

Lamborghini und „L'Uomo Vogue“ auf den 73. Internationalen Filmfestspielen in Venedig

Lamborghini e L’Uomo Vogue alla 73esima Mostra Internazionale d’Arte Cinematografica di Venezia

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Lamborghini Launches the Ad Personam Studio a New Area Dedicated to the Company’s Customization Program

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Sant’Agata Bolognese, 13 July 2016 – Lamborghini launches the Ad Personam Studio at its historic Sant’Agata Bolognese headquarters: an area dedicated entirely to the company's customization program, which enables each customer to create his or her very own, Lamborghini.
The Ad Personam Studio is located in the heart of the company's production facility, and its concept and furnishings inspired by creative spaces and design studios. It is designed to offer Lamborghini customers the unique experience of being aided by an Ad Personam specialist at every step of the process, in order to select colors, interior trim and the materials of their future super sports car.
Before specifying their car, the prospective owner visits the factory on a guided tour, so he or she can view possible configurations on actual Huracán and Aventador models. Next, the customer is hosted in the sophisticated yet minimal atmosphere of the Ad Personam Studio, which includes displays of leathers, colors, materials, seats and rims, and includes an advanced car configurator for digital simulation of possible options. The lounge area is also used for displaying the particular Lamborghini model ordered by the customer.
The Ad Personam program is available for both Huracán and Aventador. As one of the company's strategic offerings, the program not only ensures the best possible customer experience, but also enhances the product and brand in a broader sense.
Ad Personam began in 2006 and was expanded in 2013 with the creation of a dedicated team consisting of representatives from the company's principal departments. The goal of the Ad Personam group of specialists is to provide a tailored consulting service that aids each customer in choosing colors, materials, trim and accessories, which meet the stylistic criteria of the Lamborghini marque and are consistent with its stringent quality and safety standards.
Since 2013, more than 50 new Ad Personam exterior colors have been developed, and the option of applying two-tone paint and livery has been introduced. The number of possible combinations of colors and materials for the interior has also been increased. New materials have even been added, such as different types of Alcantara to enhance sporty components of the car interior and new fine leathers like the semi-aniline leather to enhance the luxurious feeling of the interior.
One of the most high-tech and in-demand Ad Personam materials is Forged Composite, an innovative carbon fiber material patented by Lamborghini and offered on both the roof and the interior and exterior details of the Aventador.
In the first half of 2016 more than 50% of Lamborghini super sports cars delivered were customized with the Ad Personam option – a percentage that has tripled over the past three years. The Aventador is undoubtedly the most customized model: the privilege of a clientele that is more sensitive to the exclusiveness and uniqueness of their purchase.

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Lamborghini launches the Ad Personam Studio

Lamborghini eröffnet Ad Personam Studio in Sant'Agata Bolognese

Lamborghini presenta l’Ad Personam Studio Una nuova area dedicata al programma di personalizzazione

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