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Who Shops At Tesla Stores? — #NewsQuickie

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Published on January 11th, 2019 |

by Zachary Shahan

Who Shops At Tesla Stores? — #NewsQuickie

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January 11th, 2019 by Zachary Shahan

The data firm Factual stalked shoppers at US Tesla stores for a period of time last year and discovered some interesting things about the people who walk into those Apple-like showrooms.

Like CleanTechnica readers, the people strolling around Tesla stores and galleries were fairly wealthy. (Who’s surprised?) Shoppers were 109% more likely to have incomes between $150,000 and $175,000.

They were also 70% more likely to be new home owners than the average American.

The Tesla shoppers were also quite young, which fits well with my anecdotal evidence. Those strolling around Tesla stores were 40% more likely to be 35–44 years old.

Perhaps the wackiest — or most interesting — finding is that the respondents were 135% more likely to be Disney enthusiasts.

To wrap things up, these are the 10 dealership brands most likely to be frequented by the humans Factual found snooping around in Tesla stores:

Jaguar
Land Rover
MINI
Volvo
Audi
Volkswagen
Porsche
BMW
Lexus
Honda

We haven’t done thorough in-store (or lingering-outside-the-store) research, but we have conducted surveys of over 2,000 electric car drivers and 1,000 potential drivers. We didn’t ask if they were Mickey Mouse enthusiasts for some reason, but we did ask them a bunch of questions about the electric cars they have, the features they want in their next cars, and who they are. One particularly interesting finding was that 45% of current electric car buyers intend to buy a Tesla next.

To get that full report, head to: Electric Car Drivers: Demands, Desires & Dreams (2018).

If you plan to buy a Tesla too and want the benefits that come from using a referral code, feel free to use mine — http://ts.la/tomasz7234 — or not.

About the Author

Zachary Shahan Zach is tryin' to help society help itself (and other species). He spends most of his time here on CleanTechnica as its director and chief editor. He's also the president of Important Media and the director/founder of EV Obsession and Solar Love. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, and Canada.

Zach has long-term investments in TSLA, FSLR, SPWR, SEDG, & ABB — after years of covering solar and EVs, he simply has a lot of faith in these particular companies and feels like they are good cleantech companies to invest in. But he offers no professional investment advice and would rather not be responsible for you losing money, so don't jump to conclusions.

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Tesla sales, VW tech, electric Harley-Davidson: Today’s Car News

Toyota Research Institute simulation of actual 3-car crash, to test Guardian active-safety system
With final sales reports out from the whole auto industry, we built some context around Tesla's end-of-the-year sales numbers. The Model 3 is setting the pace among luxury cars. Volkswagen buys wireless tech from Volvo. Harley-Davidson announces pricing and a date for buyers interested in purchasing its LiveWire electric motorcycle. And our readers are sanguine about falling electric-car tax credits in our latest Twitter poll. All this and more on Green Car Reports.

The Tesla Model 3 outsold every direct competitor and most competing brands in the fourth quarter. Annual numbers reflect the model's slow production ramp-up early in the year.

Volkswagen bought a wireless vehicle connectivity subsidiary from Volvo in an effort to bring over-the-air updates to its cars.

Harley-Davidson aims to win its freedom-loving bikers over to electric power with its new LiveWire electric motorcycle. The company has now revealed more specs, as well as when it will go on sale and how much it will cost.

Our Twitter followers weigh in on what effect they think the reduction in tax credits will have on GM and Tesla vehicles in 2019.

Toyota reveals its first self-driving vehicle technology at the CES show in Las Vegas. The company says it doesn't replace human control, however, only amplifies it.

Finally, just in time for the roll-out of the electric Audi e-tron quattro SUV, Audi announced it will end European delivery for its U.S. customers.

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Volkswagen buys wireless car service from Volvo

Volkswagen MOIA electric ride-pooling van
In automotive electronics news that doesn't come from this week's CES, Volkswagen announced late last month that it is buying wireless automotive technology from Volvo.

The technology is expected to enable VW's upcoming We car sharing program as well as to allow drivers to control some vehicle functions remotely, which could impact things such as charging for electric cars.

Automakers are scrambling to catch up with Tesla's ability to update cars remotely, and also to enable car-sharing services to compete with companies such as Uber, Lyft, and Google in launching self-driving shuttle and taxi services.

READ THIS: The Apple car to finally hit the road, only it's a VW Bus

The deal is worth $122 million, for Volvo's WirelessCar division, which was founded in 1999, which has been a subsidiary of Volvo since 2007.

Microsoft will also provide wireless services aimed at updating VW cars—and almost certainly first models from VW's luxury divisions, Audi and Porsche—over the airwaves.

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The companies plan to develop a secure platform to such updates that won't be vulnerable to the kind of attacks that hackers have demonstrated in principle.

Secure communications and the ability to send commands and updates to cars remotely will be necessary pieces for automated taxi services.

CHECK OUT: Electric car-sharing programs expanding in U.S.

For example, such a service could send updated maps with live construction detours to cars that might venture into areas with weak cellular service.

The sale is expected to be completed in the first half of 2019.

Leading the way: Tesla trounces luxury competitors in year-end sales tally

2017 Tesla Model 3
Now that Tesla has released its final sales numbers for the end of last year, we finally have a yardstick to measure the company’s sales success.

In the third quarter, Tesla made a point of noting that, with the Model 3 approaching full production, it became the fifth bestselling—non-SUV—car model in America.

On New Year’s Day, the company reported it delivered 63,150 Model 3s from October to December. That’s up 13 percent from 55,840 from July through September.

READ THIS: Tesla cuts prices $2,000, almost hit 250,000 vehicles in 2018

Taking Tesla's sales numbers at face value for the moment, the company says it sold more Model 3s in the third quarter than some entire brands, including some of its chief competitors, including Acura, Audi, Cadillac, and Infiniti.

Other rivals were also feeling the heat from Model 3 sales. In total Lexus sold 71,107 vehicles and BMW sold 85,949, according to sales numbers from Automotive News (subscription required.)

2018 Tesla Model S and 2018 Tesla Model X

Model 3 sales for Q4 weren’t that far behind entire affordable brands such as Mazda (65,203) and Volkswagen (87,836).

And that’s just one model from Tesla, versus other brands’ entire lineups.

It’s not a direct comparison, because Tesla’s numbers include Canadian sales, while those from other brands are only in the U.S. Still, in the third quarter, Tesla sold about 1,500 Model 3s in Canada, as it focused sales there to delay the expiration of its federal tax credit in the U.S. So the numbers aren’t far off.

Whole lineups

Counting the Model S and Model X (which are exported in greater proportion), the company sold 75,100 cars in the U.S. in Q4, according to Automotive News numbers, more than Lexus (71,107), Audi (55,903), Buick (51,627), Acura (44,451), Infiniti (44,031), Cadillac (41,462), Lincoln (28,307), or Volvo (24,224).

Only BMW and Mercedes sold more, at 95,710 and 101,047, respectively. Using Tesla’s own number of 90,700 sales for the quarter wouldn’t change that order, even though Tesla’s number includes sales of all three of its cars in Canada, and the Model S and Model X around the world.

Head-to-head

When it comes to direct competitors to the Model 3—upscale sedans costing $45,000 to $80,000—the Model 3 trounces all competitors, with the next closest models, the Mercedes-Benz C-Class and the Lexus ES coming in with about 18,000 and 14,000 sales respectively for the quarter. BMW sold 9,847 3-Series sedans, though it has sliced much of that market into niche products such as the 4-series.

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For the quarter, the Model 3 outsold such mainstays of American roads as the Jeep Grand Cherokee and Wrangler, the Subaru Forester and Outback, and the Honda Pilot. It almost conquered the Toyota Highlander, which had 63,812 sales, and wasn't far behind the Toyota Corolla (68,564) and the Honda Civic (70,724) for the quarter. With its slow production ramp-up early in the year, however, it couldn't approach those top-selling cars for the full year.

Annual sales

Tesla’s slow ramp-up to full Model 3 production was one of the major stories of the year, and the car didn’t start posting big sales numbers until Q3, so many of its sales look less impressive on an annual basis.

For the full year, Mercedes-Benz, BMW, Lexus, and Audi—even Mazda and VW—sold more cars than Tesla. Many of those brands, though, sell full lineups of cars and SUVs in multiple sizes and formats (front-wheel drive/rear-wheel drive; sporty, luxurious, car- or truck-based, for example.) Tesla sells three models: two luxury cars and a crossover SUV.

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