INDIA@75: Nano, the dream that died

In June 2018, only one Nano was produced from Tata Motors’ Sanand plant and the company, at the time admitted that the car would not continue in its present form after 2019.  Wind back to the 2008 Auto Expo. The crowds that gathered to witness the launch of the Nano had to be seen to be… Continue reading INDIA@75: Nano, the dream that died

INDIA@75: India’s roads take a great leap forward

It was May 18,  2002 and the conference hall at the Bengaluru International Exhibition Center (BIEC) was jammed packed. Lt Gen Rajeev Chaudhry, VSM, Director General,  Border Roads Organisation (BRO) rose to address the gathering at Excon, a construction equipment  industry event. After the customary pleasantries, he came straight to the point stressing on the significance of… Continue reading INDIA@75: India’s roads take a great leap forward

India at 75: Keshub Mahindra – the man who saw it all

Keshub Mahindra, the Chairman Rmeritus and patriarch of the Mahindra Group, has seen the birth of the Indian automobile industry. In an exclusive interview with Hormazd Sorabjee, first published in 2007, celebrating India’s 60 years of Independence, he takes us on a fascinating drive down memory lane. You have seen the evolution of the Indian… Continue reading India at 75: Keshub Mahindra – the man who saw it all

India at 75: Three-wheelers move into e-lane

As the adoption of electric vehicles gains momentum in India, electric two-wheelers have been among the  first adopters but the three-wheeler segment too is fast catching up backed by strong growth from the e-commerce players.  The electric three-wheeler segment recorded 101 percent YoY sales, amounting to 1,77,874 total sold units in fiscal 2022, recording a… Continue reading India at 75: Three-wheelers move into e-lane

India at 75: India’s energy mix on green path

The oil and gas sector which is among the country’s eight core sectors, and which plays a role in influencing decision making for many other key sectors, is undergoing a paradigm shift.  In recent years, the government has been pushing its electrification agenda encouraging the ownership of electric vehicles with incentives under initiatives such as… Continue reading India at 75: India’s energy mix on green path

India at 75: Electric is now mantra for automakers

As the push for sustainability gains further momentum the world over, India’s ICE companies and startups, many of whom work with the old economy players are looking to reengineer the vehicle architecture from a sustainability perspective. For a developing country like India, where the predominant share of the personal vehicle parc is formed by two-wheelers,… Continue reading India at 75: Electric is now mantra for automakers

Honda set to launch new Activa Premium soon

Honda Motorcycle & Scooter India (HMSI) is expected to launch the Activa Premium soon, going by the fresh set of teasers that have been released on social media platforms. As the name suggests, the scooter could be the ‘Premium’ variant of the Activa 6G. It also seems like this isn’t the Activa 7G that we’d… Continue reading Honda set to launch new Activa Premium soon

INDIA@75: For cars, it was survival of the fittest

Even as India celebrates 75 years of Independence, its true potential was unleashed only in 1991 when the PV Narasimha-led government kicked off its historic economic reforms initiative.  Till then, it was just another part of the world map chugging along complacently with a minuscule presence but all that changed when liberalisation became the new… Continue reading INDIA@75: For cars, it was survival of the fittest

How the 800 reshaped mobility

The people’s car that changed the motoring landscape in India and also marked the birth of what has today evolved into being a thriving automotive industry of global recognition, was launched in December 1983. The keys to the first car rolling off the then Maruti Udyog facility in Gurgaon, Haryana, were handed over to Delhi-based… Continue reading How the 800 reshaped mobility

How Pulsar scripted Bajaj Auto’s brand focus 

It was in end-November 2001 when Bajaj Auto launched the Pulsar and has never looked back since. Positioned as the ‘Definitely Male’ motorcycle, the TV commercial showed two ecstatic nurses delirious with joy and yelling ‘It’s a boy!!’ The Pulsar was a clear differentiator in what was otherwise a predictable commuter motorcycle market. After all,… Continue reading How Pulsar scripted Bajaj Auto’s brand focus