The “Tesla Stretch” — Proving Car Buyers Will Pay More For A Tesla Model 3

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Published on January 9th, 2019 |

by Matt Pressman

The “Tesla Stretch” — Proving Car Buyers Will Pay More For A Tesla Model 3

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January 9th, 2019 by Matt Pressman

Originally published on EVANNEX.

The Tesla Model 3 is turning out to be an electric car that’s seducing car buyers across multiple market segments. According to a CleanTechnica report, “45% of current electric car drivers plan to buy a Tesla next.” Okay, that’s understandable. Non-Tesla EV drivers might be interested in a Tesla. That said, it’s extraordinary how many gas-powered car owners, from vastly different auto segments, are transitioning to Teslas.

Tesla Model 3 (Photo by Zach Shahan, CleanTechnica)

Bloomberg reports, “When Chief Executive Officer Elon Musk first revealed the Model 3 at a late-night party in March 2016, the vehicle was expected to compete in the premium sedan market against the likes of Audi, BMW, Lexus and Mercedes. Instead, owners of mass market cars like the Honda Accord and Toyota Prius are opening their wallets for the sedan, signaling that the vehicle is pushing Tesla beyond its luxury niche and more into the mainstream.” Buyers are also coming from the BMW 3 Series, and surely other luxury cars, but luxury car sales are not down much and Tesla appears to be pulling much more from lower classes.

“For Earl Banning, getting behind the wheel of a Tesla meant spending more than he ever had on a car. The 43-year-old Air Force neuropsychologist from Dayton, Ohio, ponied up $54,000 for a Model 3, figuring he would save on gas and keep the car for a long time. It was almost double what he had previously paid for a fully loaded Honda Accord,” reports Bloomberg.

The most common cars traded in for a Model 3 according to Tesla’s CEO Elon Musk (Chart by Bloomberg)

Banning says, “I call it the Tesla Stretch — everyone I’ve met who owns a Model 3 is willing to spend more to get into a Model 3.” For example, a former Nissan Altima owner, 36-year-old Eric Snapat, spent nearly $60,000 on his new Tesla. And 26-year-old Robert Preston actually charges $155 a day to rent out his Tesla on Turo to help pay for his new Model 3. “Every weekend I have someone renting it,” Preston said.

“Tesla recently said that more than half the trade-ins for the Model 3 were from vehicles priced below $35,000. And there are signs that the sedan’s popularity is adding [some] pressure on rival carmakers. … In October, sales of cars such as the Accord and Prius continued to slip as deliveries of the Model 3 ramped up,” according to Bloomberg.

⇒ Related: Honda Accord Sales & Civic Sales Drop 80,000 In 2018

A Tesla Model 3 charging in Florida. (Photo by Zach Shahan, CleanTechnica)

“Tesla has captured lightning in a bottle,” said Jeremy Acevedo, manager of industry analysis at researcher Edmunds. “It’s hard to even benchmark the Model 3 against other cars because it’s broken the mold in so many ways.”

⇒ Tesla Model 3 = Lightning, Model Y = Thunder

About the Author

Matt Pressman is all about Tesla. He’s a TSLA investor, pre-ordered the Model 3, and loves driving the family's Model S and Model X company cars. As co-founder of EVANNEX, a family business specializing in aftermarket Tesla accessories, he’s served as a contributor/editor of Electric Vehicle University (EVU) and the Owning Model S and Getting Ready for Model 3 books. He writes daily about Tesla and you can follow his work on the EVANNEX blog.

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Leading manufacturing ERP software company IQMS acquired by Dassault Systèmes for $425 million

VELIZY-VILLACOUBLAY, 09-Jan-2019 — /EuropaWire/ — Dassault Systèmes (Euronext Paris: #13065, DSY.PA) today announced the completion of the acquisition of IQMS, a leading manufacturing ERP software company, for $425 million. With the acquisition of the California-based IQMS, Dassault Systèmes extends the 3DEXPERIENCE platform to small and midsized manufacturing companies seeking to digitally transform their business operations.

By integrating IQMS’s solutions into the 3DEXPERIENCE platform on the cloud, Dassault Systèmes will provide these manufacturers with an affordable system for operations that improves the collaboration, manufacturing efficiency and business agility needed to serve their customers successfully. The manufacturers – many of them SOLIDWORKS users – also gain the flexibility to rapidly scale-up as a business grows. In parallel, these manufacturers can engage in new business opportunities and create value by supplying their manufacturing know-how and services to a large community of designers and engineers in Dassault Systèmes’ 3DEXPERIENCE Marketplace – the world’s largest virtual factory.

Dassault Systèmes’ 3DEXPERIENCE platform to become the business operations platform for small and midsized manufacturers seeking digital transformation in today’s Industry Renaissance.

In the context of the Industry Renaissance – the convergence of a diverse and powerful collection of digital technologies that is transforming every aspect of industrial business – the world’s 250,000 small and midsized manufacturers must adopt and optimize new ways of producing and doing business through digital transformation in order to innovate and accelerate their growth in an increasingly competitive, global marketplace.

“We must no longer think of industry as a set of means of production, but as a process of value creation. This applies not only to disruptive startups and established corporations, but also to the hundreds of thousands of mainstream manufacturers that produce parts integral to the development of new consumer experiences. In that context, we are creating ‘3DEXPERIENCE@WORKS’: a new family of business applications based on the 3DEXPERIENCE platform for the mainstream market. The IQMS Manufacturing ERP portfolio rebranded as DELMIA WORKS is part of this new business applications family to serve the mainstream manufacturers,” said Bernard Charlès, Vice Chairman and CEO, Dassault Systèmes.

“Given my experience with manufacturing, finance and industry investments, I’m very excited about the future for IQMS and our relationship. This merger represents a turning point in technology for IQMS; the opportunity is immense. Companies like KKSP and all of IQMS’ manufacturing customers will reap tremendous benefit from the enterprise perspective of an international technology partner such as Dassault Systèmes. Dassault Systèmes is a leader in innovation and inspires confidence that we will have the best resources available for future growth,” said Mark Murray, CFO, KKSP Precision Machining.

IQMS’s software – on premise EnterpriseIQ and software as a service WebIQ – deliver an all-in-one solution to mid-market manufacturers for managing engineering, manufacturing and business ecosystems by digitally connecting order processing, scheduling, production and shipping processes in real time. IQMS’s solutions are used by 1,000 customers based primarily in the U.S. whose 2,000 manufacturing facilities in 20 countries produce for the automotive, industrial equipment, medical device, consumer goods, and consumer packaged goods industries. Customers include Westfall Technik, KKSP Precision Machining, AMA Plastics, Donnelly Custom Manufacturing, FlowBelow Aero Inc., Global Interconnect, Inc., Jabil Packaging Solutions, Schnipke Precision Molding, Steinwall Inc., Scientific, Inc., Sturgis Molded Products, Tribar, and Ventura Manufacturing Inc. IQMS’s 2017 revenue was around $56 million.

Dassault Systèmes will help IQMS expand its customer base by leveraging the presence in the mid-market space achieved with Dassault Systèmes’ SOLIDWORKS applications, which are delivered and supported by the company’s Professional Solutions global partner channel.

For more information:

Dassault Systèmes’ 3DEXPERIENCE platform, 3D design software, 3D Digital Mock Up and Product Lifecycle Management (PLM) solutions: www.3ds.com

About Dassault Systèmes

Dassault Systèmes, the 3DEXPERIENCE Company, provides business and people with virtual universes to imagine sustainable innovations. Its world-leading solutions transform the way products are designed, produced, and supported. Dassault Systèmes’ collaborative solutions foster social innovation, expanding possibilities for the virtual world to improve the real world. The group brings value to over 220, 000 customers of all sizes, in all industries, in more than 140 countries. For more information, visit www.3ds.com

3DEXPERIENCE, the Compass logo and the 3DS logo, CATIA, SOLIDWORKS, ENOVIA, DELMIA, SIMULIA, GEOVIA, EXALEAD, 3D VIA, BIOVIA, NETVIBES and 3DEXCITE are registered trademarks of Dassault Systèmes or its subsidiaries in the US and/or other countries.

MEDIA CONTACT

Investors contacts:
Bordonado François-José / Beatrix Martinez
+33.1.61.62.69.24
investors@3DS.com

Corp/France
Arnaud Malherbe
+33 (0) 1 61 62 87 73
arnaud.malherbe@3ds.com

EMEAR
Virginie Blindenberg
+33 (0) 1 61 62 84 21
virginie.blindenberg@3ds.com

China
Grace Mu
+86 10 6536 2288
grace.mu@3ds.com

North America
Suzanne Moran
+1 (781) 810-3774
suzanne.moran@3ds.com

Japan
Yukiko Sato
+81 3 4321 3841
yukiko.sato@3ds.com

India
Santanu Bhattacharya
+91 124 457 7100
Santanu.BHATTACHARYA@3ds.com

AP South
Magdalene Tan
+65 9487 1206
magdalene.tan.contractor@3ds.com

Korea
Hyunkyung Chae
+82 2 3271 6653
hyunkyung.chae@3ds.com

SOURCE: Dassault Systèmes

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