U.S. auto industry ad spend for the first seven months of this year fell 4% year-on-year as inventory shortages crimped sales even as vehicle demand stayed strong, according to data from an advertising research firm. Digital ad spending accounted for 53% of the total $4.80 billion the industry spent during the period, according to data… Continue reading Auto industry ad spend falls to $4.8 bln in first seven months of 2022
Category: Automotive
@VW Group: Nail-biting three-way fight for the driver’s title at Supercup finale in Monza005784
The race Dylan Pereira basically only had to cross the finish line to secure the overall title in the Mobil 1 Supercup. Instead, the Luxembourger started the race from third on the grid and got repeatedly entangled in hair-raising battles for positions. In the duel with one of his top rivals for the title, Larry… Continue reading @VW Group: Nail-biting three-way fight for the driver’s title at Supercup finale in Monza005784
@VW Group: Porsche AG is preparing for its Initial Public Offering005783
ADVERTISEMENT NOT FOR DISTRIBUTION OR ANNOUNCEMENT, DIRECTLY OR INDIRECTLY, IN OR INTO THE UNITED STATES OF AMERICA, AUSTRALIA, CANADA, JAPAN OR ANY OTHER JURISDICTION IN WHICH THE DISTRIBUTION OR ANNOUNCEMENT WOULD BE UNLAWFUL Porsche AG welcomes the decision of Volkswagen AG to offer up to 25% of Preferred Shares of Porsche AG in an Initial… Continue reading @VW Group: Porsche AG is preparing for its Initial Public Offering005783
@VW Group: Porsche aims to extend championship lead at the return to Fuji005782
The race In the close battle among manufacturers in the GTE-Pro class, Porsche clinched positions one and three in a successful qualifying session and tackled the endurance race in Japan with high hopes. However, it became apparent early on in the race that the competitiveness on race day did not meet those expectations. The most… Continue reading @VW Group: Porsche aims to extend championship lead at the return to Fuji005782
@VW Group: How the Porsche Cayenne became even sportier005781
05/09/2022 Almost as soon as the world premiere of the Cayenne took place, 20 years ago, it was hard to imagine a Porsche product portfolio without it. The delivery figures for the first generation of the SUV even exceeded the expectations of Porsche itself. However, when work on creating its successor began in 2005, the… Continue reading @VW Group: How the Porsche Cayenne became even sportier005781
@VW Group: Connected watch of TAG Heuer and Porsche005780
05/09/2022 TAG Heuer and Porsche have launched the new TAG Heuer Connected Calibre E4 – Porsche Edition, a luxury connected timepiece inspired by the design of the all-electric Porsche Taycan, with Wear OS exclusive features for Porsche owners where information from cars is displayed directly on the watch face. The watch follows the launch of… Continue reading @VW Group: Connected watch of TAG Heuer and Porsche005780
Tech Chery Ranks Among the Top 10 for Mainstream Brands According to J.D. Power to Facilitate Another Breakthrough in Global Sales
ANKARA, Turkey, Sept. 17, 2022 /PRNewswire/ — On September 1, J.D. Power, a world-renowned market consulting and research company, released the 2022 China Initial Quality Study (IQS). According to the study, Chery ranked 9th among mainstream brands including GAC Honda, FAW Toyota, Buick, and SAIC Volkswagen. Chery ARRIZO 6 PRO, TIGGO 8 PRO MAX and… Continue reading Tech Chery Ranks Among the Top 10 for Mainstream Brands According to J.D. Power to Facilitate Another Breakthrough in Global Sales
Maruti Suzuki recalls 5,002 Super Carry LCVs to check seatbelt buckle bracket
Maruti Suzuki India has issued a recall for 5,002 Super Carry vehicles manufactured between May 4, 2022 and July 30, 2022. As per the company statement, “The recall is being undertaken for inspection and torquing of a bolt attached to seatbelt buckle bracket of co-driver seat. It is suspected that there is a possible defect… Continue reading Maruti Suzuki recalls 5,002 Super Carry LCVs to check seatbelt buckle bracket
Growing sales of SUVs, premium cars expand India tyre market to larger sizes
Vehicle segment demand and the tyre market, both original and replacement, are intrinsically linked. Reason enough that demand for tyres that are specifically shod on SUVs and premium vehicles is on the upswing, both in India and globally. In India, where utility vehicles now account for one out of every two passenger vehicles (cars, UVs… Continue reading Growing sales of SUVs, premium cars expand India tyre market to larger sizes
GM launches aggressive EV ad campaign during NFL football to drive more mainstream adoption
Football is finally back. This year you can expect to see plenty of electric vehicles race across your screen during breaks. To promote its new EV lineup, GM is launching a new, in its own words, “aggressive and significant” ad campaign, which will air during NFL Sunday Night Football. According to a report from the… Continue reading GM launches aggressive EV ad campaign during NFL football to drive more mainstream adoption