German Manager Magazine: Audi, Rose Bikes, Volkswagen, Flix – the newsletter “manage:mobility”004647

Dear reader, 2025 was not a successful sales year for Germany’s automobile manufacturers. Things were particularly dismal in their most important market, China: Volkswagen? Minus 8 percent. BMW? Minus 12.5 percent. Mercedes? Minus 19 percent. The main reason for this is their abandoned electric cars. VW, Mercedes and BMW have developed past the market. The… Continue reading German Manager Magazine: Audi, Rose Bikes, Volkswagen, Flix – the newsletter “manage:mobility”004647

German Handelsblatt: Vehicle safety: VW wants to train driver assistance systems with customer data012218

VW assistants: Driving data should ensure better results. Photo: VW Berlin. Volkswagen wants to train its driver assistance systems with customer data from around 40 European countries. After successful experiences in Germany, the program will be expanded this year, the Wolfsburg-based car manufacturer announced on Thursday. The developers focused on special situations in which driver… Continue reading German Handelsblatt: Vehicle safety: VW wants to train driver assistance systems with customer data012218

German Handelsblatt: Car manufacturer: Opel aims for a market share of four percent in Europe012216

Opel boss Florian Huettl: “Opel needs a certain volume from Germany too so that German production is economically viable in the long term.” Photo: Arne Dedert/dpa Frankfurt. In order to utilize its factories to capacity, the car manufacturer Opel wants to expand its market share in Europe to four percent. “We want to achieve this… Continue reading German Handelsblatt: Car manufacturer: Opel aims for a market share of four percent in Europe012216

German Handelsblatt: Car manufacturer: Opel aims for a market share of four percent in Europe012216

Opel boss Florian Huettl: “Opel needs a certain volume from Germany too so that German production is economically viable in the long term.” Photo: Arne Dedert/dpa Frankfurt. In order to utilize its factories to capacity, the car manufacturer Opel wants to expand its market share in Europe to four percent. “We want to achieve this… Continue reading German Handelsblatt: Car manufacturer: Opel aims for a market share of four percent in Europe012216

German Handelsblatt: Auto industry: Only one German premium brand is keeping up – “Audi has disappeared into obscurity”012215

Car bosses Ola Källenius, Gernot Döllner and Oliver Zipse (from left): For experts, a brand has “disappeared into obscurity”. Photo: Dpa, Reuters, PR, brckmnn [M] Dusseldorf. BMW, Mercedes and Audi are still the largest premium brands in the world. But will they stay that way? All three German manufacturers are under pressure and have lost… Continue reading German Handelsblatt: Auto industry: Only one German premium brand is keeping up – “Audi has disappeared into obscurity”012215