German FAZ: With star on trial009802

After several strategy changes, the Mercedes CEO Ola Källenius, possibly also development director Markus Schäfer, is now before the last trial period: Can you stabilize the crumbling sales figures and to report increasing sales figures in 2026? The circumstances are very difficult, due to hard competition in China and Trump’s erratic customs policy for the… Continue reading German FAZ: With star on trial009802

German FAZ: Källenius distances itself from the luxury strategy for Mercedes009801

The Mercedes CEO Ola Källenius carefully distanced itself from the previously propagated luxury strategy: In a conversation with the “Handelsblatt”, Källenius literally said: “We never actually described our strategy that is correct: Mercedes-Benz has always been for something special.” Three years ago, it all sounded very different, when Ola Källenius showed a presentation of 22… Continue reading German FAZ: Källenius distances itself from the luxury strategy for Mercedes009801