German FAZ: Are German cars still desirable?008133

German cars no longer appear as desirable as they did eight years ago: exports are currently almost a third lower than the previous record of 4.4 million cars. There is no doubt that many German-branded cars had great appeal for decades. In marketing terms, “must haves” are products that trigger an impulse to buy in… Continue reading German FAZ: Are German cars still desirable?008133

German FAZ: Trump alarm in the auto industry 008129

When Donald Trump talks about his favorite economic policy topic, he goes into raptures. For him, “customs” is “the most beautiful word in the dictionary,” Trump said in a panel discussion in Chicago in October. “That’s my favorite word.” Sometimes he threatens foreign companies with a 10 percent surcharge on everything they deliver to the… Continue reading German FAZ: Trump alarm in the auto industry 008129