Life in the thin spheres of good cars can be quite comfortable. Getting there, however, is not that easy. This applies to those customers who tend to be financially powerful and want to afford more than just a transport opportunity. And that applies to those manufacturers who want to compose such a vehicle and bring it to high society. From a German point of view, there are the three well-known ones, with a broader view of America, Cadillac, Lexus and Infiniti are added, in China Nio may be pushing into this role. Genesis? Never heard of it, but people stop and want to know what this is about.
Holger Apple
Editor in business, responsible for “Technology and Motor”.
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It’s about a test car that is white on the outside and inside, as if from another planet, which only those who have already been shot into other orbits by Hyundai Ioniq 5 and Kia EV6 do not find galactically irritating. All three are soulmates. Anyone who wants to establish a hierarchy explains to the amazed audience that this is Hyundai’s luxury brand. That catches, mostly. The neighbor, who grew up on a straight line of craftsmanship, is often a bit rude in his judgement, as he compares everything that rolls with his mature Mercedes SL. “What kind of acrylic bathtub is that again?” he asks and doesn’t even wait for the answer containing yoga and ambience and deceleration and acceleration.