German FAZ: China lets it rip004566

Distant galaxies: Senmenti X from the Chinese manufacturer Horwin is still a study. A production vehicle that balances itself is said to be coming soon.
Image: will

Milan, muffle about trade fairs, demonstrations of power: The Eicma surprises with novelties, craziness and full halls. The world of motorcycles and scooters is becoming electric.

Imagine it’s a trade fair and nobody goes. No, it wasn’t that bad a few weeks ago at the Intermot in Cologne. But what was once a glorious motorcycle and scooter trade fair in just three halls, and also incompletely occupied – that was bitter and did not promise much good for the Eicma in Milan. Second part of the autumnal drama in which exhibition organizers fight against the decline in importance? It turned out very differently.

Walter Will

“Technology and Engine” editorial team

consequences

I follow

The Eicma, oh surprise, was again that brightly colored spectacle that was known from before Corona. Six halls were packed, there was glamor and crowds and grand gestures, pompous premiere productions, unveiling ceremonies and surprise effects. Uninhibited hands were shaken and hugs performed again, and last week the tradition of using extraordinarily scantily clad models was continued. South of the Alps people seem relaxed, and the trade fair concept doesn’t seem as old-fashioned as some people think. Otherwise it wouldn’t be teeming with bloggers and youtubers.

Go to Source