You criticize Mercedes’ luxury strategy. Why?
Gustave parts
Business correspondent in Stuttgart.
consequences
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Verbally promoting luxury in such a way is an affront to many average people. They have the feeling that only sheikhs and the super-rich can afford these cars. In the past, Daimler also offered small cars like the Smart. Today they no longer need them to comply with the CO2 fleet limits.
Aren’t electric cars making Mercedes sustainable anyway?
The traffic turnaround is not just about electrification. It is about making vehicles and traffic as a whole more efficient, economical and resource-light. The Smart was a small, light, city-friendly car, designed for sharing offers. Now it’s becoming an SUV in China. This is the complete reversal of the former approach.