German FAZ: Autoland in the relegation battle006886

Don’t tell anyone that in the new era of electric cars, Germany can no longer write success stories. One began almost exactly eight years ago at a Porsche trade fair stand. At the International Motor Show (IAA) in Frankfurt, the Swabian luxury brand showed the snow-white painted study of a new type of four-door electric sports car. The Stuttgart-based company had christened the flat racer Mission E. Three months later, Porsche announced a production model based on the show vehicle.

Marcus Theurer

Editor in the economy of the Frankfurter Allgemeine Sunday newspaper.

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It was the birth of the Taycan, the first all-electric Porsche, which finally came onto the market in 2019 and was an instant hit. At times, Porsche sold more vehicles from its battery-powered athlete with the super-silent electric drive, which can cost over 150,000 euros depending on the variant and equipment, than from its sports car icon 911. And the best thing about it: the successful model not only filled the till, it brought the brand also new customers. Every second Taycan buyer has never driven a Porsche before.

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