Sexy or likeable? What influence does the car brand have on the driver’s image? Are there brands that seem particularly sexy to others? A Yougov survey commissioned by the mobile.de trading platform showed that drivers of BMW (20.1%), Mercedes (17.8%) and Porsche (17.5%) are considered particularly sexy compared to other car brands. Anyone who sits behind the wheel arch of a Mercedes is also considered to be particularly traditional (22.2%). Porsche drivers (35.5%) appear confident. VW drivers don’t score points for their sex appeal, but they achieve by far the greatest popularity bonus in the survey (13.6%). However, the survey participants also associate a certain driving style with the car brands. Drivers of Mercedes (33.2%), Volvo (24.7%) and Audi (24.2%) are concerned about safety. BMW and Porsche drivers in particular (36.3 and 29.6%) are associated with an aggressive driving style. One in ten classify Smart and Fiat drivers as slow road users, and one in two associate Porsche (53.5%) and BMW (45%) with a sporty, fast image.
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