Mercedes is abolishing list prices and relying on a new sales system. Should the Mercedes customer now play poker on the car price like on the stock market? For Mercedes, in turn, it is logical to control car prices centrally, depending on general market developments and the popularity of individual models. You now have the decision-making power to do this since traditional dealers only act as intermediaries and receive a commission. This so-called agency model, as with other manufacturers, deprives customers of the previously popular opportunity to search for the best offer among different dealers of the same brand.
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