When the keyword blockchain is mentioned, most people’s association is: Bitcoin. After that there might be Ethereum, but then it’s usually over. The possible applications of a blockchain are diverse and go far beyond cryptocurrencies. In order to put such an application, which has nothing to do with cryptocurrencies, into practice, the luxury goods manufacturers LVMH, Prada and Cartier founded the Aura Blockchain Consortium – in April 2021. 26 luxury companies have now joined the consortium Appearance that unites a total of 50 brands – from B for Bulgari to M for Mercedes-Benz to T for Tod’s.
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