When CEO Ola Källenius shows the Mercedes Cla as the hope of his company on the occasion of the balance sheet press conference, this will happen at a traditional time. Almost for the day exactly annually the birth of the Mercedes-Benz brand. On February 18, 1925, the Daimler motor company and the Benz & Cie company reported. The new joint logo: the Mercedes star of Daimler in Benz laurel wreath-an anticipation of the merger, which became effective on June 28, 1926 and brought together the companies of the two autopiones Carl Benz and Gottlieb Daimler.
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