German FAZ: Like the Mercedes boss for his luxury strategy, battles008764

When CEO Ola Källenius shows the Mercedes Cla as the hope of his company on the occasion of the balance sheet press conference, this will happen at a traditional time. Almost for the day exactly annually the birth of the Mercedes-Benz brand. On February 18, 1925, the Daimler motor company and the Benz & Cie company reported. The new joint logo: the Mercedes star of Daimler in Benz laurel wreath-an anticipation of the merger, which became effective on June 28, 1926 and brought together the companies of the two autopiones Carl Benz and Gottlieb Daimler.
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