German Manager Magazin: Formula 1 2025: So it is about the teams, the new cars and the finance003982

Spectacle for the 75th anniversary: ​​For the first time, the makers of Formula 1 brought all teams on stage for the joint presentation of their new cars and teams in London. 15,000 fans paid homage to Red Bull, Mercedes, Ferrari and Co – musically accompanied by the band Take That on Tuesday evening. The 2025 season promises tension, even if not all details have been disclosed on the cars now shown. The topic of conversation is also how Lewis Hamilton (40) will beat Ferrari at his new racing team this season or how Max Verstappen (27) will cut off, because the dominance of the Red Bull driver has recently suffered.

Formula 1 – The Dates 2025

Complete area of ​​March and April

14.3.-16.3.: Australia / Melbourne

21.3.-23.3.: China / Schanghai

4.4.-6.4.: Japan / Suzaka

11.4.-13.4.: Bahrain / Sachir

April 18-20.: Saudi Arabia / Dschidda

Fold out the area of ​​May and June

2.5.-4.5.: USA / Miami-Grand Prix from Miami

May 16-18: Italy / Imola-Grand Prix of the Emilia-Romagna

March 23-25: Monaco / Monte Carlo Grand Prix of Monaco

30.5.-June 1st: Spain / Barcelona-Grand Prix of Spain

June 13-15: Canada / Montreal

June 27-29: Austria / Spielberg-Grand Prix of Austria

Fold out the area of ​​July and August

4.7.-6.7.: Great Britain / Silverstone-Grand Prix of Great Britain

July 25-27.: Belgium / Spa-Francorchamps-Grand Prix of Belgium

1.8.-3.8.: Hungary / Hungaroring-Grand Prix of Hungary

29.8.-31.8.: Netherlands / Zandvoort

September and October

5.9.-September: Italy / Monza-Grand Prix of Italy

September 19-21: Azerbaijan / Baku

3.10.-5.10.: Singapore

October 17-19: USA / Austin-Grand Prix in the USA

October 24-26: Mexico / Mexico City-Grand Prix of Mexico

November and December

November 7th to November: Brazil / Sao Paulo-Grand Prix of Brazil

11/21/23: USA / LAS VEGAS-Grand Prix from Las Vegas

11/28-11

5.12.-7.12.: Abu Dhabi / Grand Price of Abu Dhabi

According to a study by Nielsen Sports, Formula 1 has risen to the most popular annual sports series worldwide with a total audience of 750 million people last year. More fans and spectators play the world’s most valuable media company: Liberty Media. The US group of John Malone (83) has the marketing rights in Formula 1 and deserves with it – The teams in turn benefit from this.

This year, another ten teams will go around the bet, as in previous years. From 2026, however, it will be eleven, because the General Motors Cadillac team ventures to the starting line.

How much money the individual race stables get from Liberty Media is regulated in the so -called Concord Agreement and is based on success in the previous season. The set of rules is negotiated between the FIA, Liberty Media and the teams motorsport association. An updated version is expected for the end of 2025.

The quarterly reports from Liberty Media suggest that the sum that will be distributed in 2025 could be even higher than in 2024. Because the sales that Liberty Media achieved with Formula 1 should have increased significantly again compared to the previous year, my analysts. In 2022 it was $ 2.1 billion, around 3.2 billion dollars in 2023. In 2024, Liberty Media reported sales of $ 2.369 billion after nine months. For comparison: in 2023 it was $ 1.542 billion after three quarters. And the fourth quarter with the race in Las Vegas is one of the traditional sales of sales.

Liberty Media plans to present his quarterly and year figures on February 27th. 45 percent of the income with Formula 1 go to the teams. You can find out more about Formula 1 and Liberty Media here.

The released prize money is one of the most important sources of income for the individual F1 teams. In addition, there are income from sponsorship and the sale of data from research and development.

According to calculations by the sports business platform “Sportico”, all teams have one for the first time in early 2025 Given value of one billion dollars or more 

.

It is unlikely that all teams are financially in the green area. “Sportico” also identified two teams who write an operational loss. Especially for smaller teams that do not drive around the front places, economy is a major challenge.

Mercedes, Ferrari and Red Bull. “Forbes” also ranks Ferrari as the most valuable team. The three teams also have the most expensive drivers of Formula 1.

Here we present the teams for the 2025 season in short portraits:

Oracle Red Bull Racing

Oracle Red Bull Racing: Das neue Fahrerduo aus Max Verstappen und Liam Lawson präsentierte den neuen Wagen in London

Oracle Red Bull Racing: Das neue Fahrerduo aus Max Verstappen und Liam Lawson präsentierte den neuen Wagen in London

Enlarge picture

Oracle Red Bull Racing: The new driver duo from Max Verstappen and Liam Lawson presented the new car in London

Photo: Zak Mauger/ Getty Images

Estimated team value 2024 (“Sportico”): 3.5 billion dollars

Estimated sales 2023 (“Sportico”): $ 555 million

Operative profit (“Sportico”): $ 29 million

Driver: Max Verstappen and Liam Lawson

Team boss: Christian Horner

Team manager: Jonathan Wheastley

Responsible managing director at Red Bull Sport: Oliver Mintzlaff

Motor: Honda

Chassis: Red Bull Racing

Seat: Great Britain

The 2024 season was mixed for Oracle Red Bull. Two years undisturbed dominance of Red Bull ended. Formula 1 was rarely as exciting as 2024: Max Verstappen was no longer “automatically” the winner of the many races. Even if Red Bull had to fight, at least Formula 1 and owner Liberty Media did not harm it. Because the US group has an increased interest in viewers not only in the United States, but also in Europe and Germany.

Red Bull is one of the three most valuable Formula 1 teams (see table). How the year 2024 went is not yet known. In 2023, the parent company Red Bull Technology Limited with 50 employees showed sales of $ 584 million and a profit of $ 14.44 million. The numbers also contain sales from other activities, it said. Red Bull Racing made $ 402 million from this, and profit after taxes should amount to around $ 1.3 million.

More on the subject

In the 2024 season, Red Bull received $ 184 million prize money from Liberty Media, a year earlier it was $ 169 million. This year, over $ 140 million is speculated in the media, Red Bull ended up in third place in the constructor ranking in 2024.

Had the #Metoo scandal around in early 2024 Team boss Christian Horner (51) made headlines, it was the drivers and car’s performance during the season. At the latest since the race in Australia, where Max Verstappen’s car was burning, the dominance of the racing team was over. Ferrari passed. Chief designer Adrian Newey (66) terminated in May, and at the end of the season the decision was made by driver Sergio Perez (35), the Verstappen, the renewed world champion, at a great distance. Instead, the choice for the 2025 season fell on the young New Zealand Liam Lawson (23), who drove for the racing bulls in 2024. Perez will probably only steer a red bull car on individual show races this year.

Mercedes AMG Petronas

Das neue Design von Mercedes: Das Logo des bisherigen Hauptsponsors Ineos fehlt

Das neue Design von Mercedes: Das Logo des bisherigen Hauptsponsors Ineos fehlt

Enlarge picture

The new design from Mercedes: The logo of the previous main sponsor Ineos is missing

Photo: Sam Bloxham/ Getty Images

Estimated team value 2024 (“Sportico”): 3.94 billion dollars

Estimated sales 2023 (“Sportico”): $ 680.6 million

Operative profit (“Sportico”): $ 142 million

Driver: Andrea Kimi Antonelli and George Russell

Replacement driver: Valtteri Bottas

Team boss: Toto Wolff

Team manager: Ron Meadows

Supervisory Council leader: Markus Schäfer

Management COO: Rob Thomas

Motor: Mercedes

Chassis: Mercedes AMG

Seat: Great Britain

The Mercedes AMG Petronas F1 team is considered one of the most profitable teams. Despite a season without victories, the company came Mercedes Benz Grand Prix Limited in the 2023 financial year on record sales of the equivalent of $ 680.6 million. So much has not yet taken a team in Formula 1 history. However, the profit decreased from 114 to $ 104 million compared to the previous year. In 2022, sales were $ 524 million. In the 2024 season, Mercedes received $ 179 million prize money from Liberty Media. Mercedes took second place in the design classification in 2023, but in 2024 the team only finished fifth. How much Mercedes receives for the 2025 season is not yet known, speculating with $ 130 million.

Showtime: Andrea Kimi Antonelli, George Russell und Teamchef Toto Wolff präsentieren das neue Design.

Showtime: Andrea Kimi Antonelli, George Russell und Teamchef Toto Wolff präsentieren das neue Design.

Enlarge picture

Showtime: Andrea Kimi Antonelli, George Russell and team boss Toto Wolff present the new design.

Photo: Bradley Collyer/ PA Wire/ dpa

The most important change in the upcoming season is the loss of long-time Mercedes driver Lewis Hamilton. The multiple world champion will drive for Ferrari from 2025. For a long time it was unclear who Mercedes is new to the cockpit, Max Verstappen was brought into play again and again. Ultimately, the decision was made to Andrea Antonelli, the only 18-year-old young talent Italy. In 2024 Antonelli drove the Mercedes partner Team Prema Racing in Formula 2.

As a new sponsorship partner, Mercedes has from 2025 Adidas found. The sporting goods manufacturer becomes the official supplier for racing suits and leisure clothing of the team. Cost: supposedly 10 million euros per year. From the previous partners puma (Now at Aston Martin) and Tommy Hilfiger, Mercedes is to receive around 6 million euros a year.

Ferrari

Neuer Streitwagen: Der Ferrari SF-25 vor großer Kulisse

Neuer Streitwagen: Der Ferrari SF-25 vor großer Kulisse

Enlarge picture

New charging car: the Ferrari SF-25 in front of a big backdrop

Photo: Kin Cheung/ AP

Estimated team value 2025 (“Sportico”): $ 4.78 billion

Estimated sales 2023 (“Sportico”): $ 619 million

Operative profit (“Sportico”): $ 130 million

Driver: Charles Leclerc and Lewis Hamilton

Replacement driver: Antonio Giovinazzi and Guanyu Zhou

Team boss: Scuderia Frederic Vasseur

Team manager: Diego Ioverno

CEO: John Elkann

Motor: Ferrari

Chassis: Ferrari

Seat: Italy

Ferrari does not give an insight into the business figures of the Formula 1 team. According to media reports, the team is said to have had sales of $ 504 million in 2022. “Forbes” estimates sales in 2023 to $ 680 million. It is certain that Ferrari received around $ 209 million from Liberty Media for the 2024 season – even though the team only achieved third place in the design classification. However, Ferrari also receives a bonus payment every year, which is said to be between 70 and 95 million euros. Ferrari receives this payment because of its years of meaning for Formula 1. The team is therefore the leader in the payments of Liberty Media. In the 2024 season, Ferrari finished second in the design classification. The agreement on the bonus payments will be negotiated at regular intervals. The draft for the set of rules from 2026 should continue to include extra payments for Ferrari, it said, but was capped.

Eröffnungsfeier in London: Die Ferrari-Piloten Charles Leclerc (r) und Lewis Hamilton (l) mit Teamchef Fred Vasseur

Eröffnungsfeier in London: Die Ferrari-Piloten Charles Leclerc (r) und Lewis Hamilton (l) mit Teamchef Fred Vasseur

Enlarge picture

Opening ceremony in London: The Ferrari pilots Charles Leclerc (R) and Lewis Hamilton (L) with team boss Fred Vasseur

Photo: Bradley Collyer/ PA Wire/ dpa

Ferrari caused a stir this season with the signing of Lewis Hamilton for the 2025 season. Hamilton and his former team Mercedes had separated in the media, now the Italian racing team can look forward to the former world champion. To do this, driver Carlos Sainz (30) had to give way, who in turn docked at Williams.

At the end of 2024, Ferrari announced that the sports car manufacturer delivers the drive and transmission from 2026 to competitor Cadillac, who will provide the eleventh Formula 1 team. The Haas team also builds on Ferrari engines. Team clean, which also rely on the Italians’ engines in 2025, changes with the entry of Audi on the corporate engine.

McLaren racing

Gelb-oranger Bolide: McLaren Lando Norris und McLaren Oscar Piastri präsentierten den neuen McLaren

Gelb-oranger Bolide: McLaren Lando Norris und McLaren Oscar Piastri präsentierten den neuen McLaren

Enlarge picture

Yellow-oranger Bolide: McLaren Lando Norris and McLaren Oscar Piatri presented the new McLaren

Photo: Zak Mauger/ Getty Images

Estimated team value 2025 (“Sportico”): $ 2.65 billion

Estimated sales 2023 (“Sportico”): $ 536 million

Operative profit (“Sportico”): $ 38 million

Driver: Lando Norris and Oscar Piatri

Team boss: Andrea Stella

Team manager: Paul James

CEO McLaren Racing: Zak Brown

Motor: Mercedes-AMG

Chassis: McLaren

Seat: Great Britain

Since Bahrain’s state fund has entered the McLaren car maker, the sheikhs have also been behind the Formula 1 team. 33 percent of the shares in the racing team are at the US investment company MSP Sports Capital. In 2020, the latter had risen with a payment of £ 185 million (around 204 million euros) and thus had a large part in the fact that the McLaren team was able to build its own wind tunnel. Zak Brown (53) said that the changes on the shareholder side at that time had no effect on the Formula 1 team. At the same time, he emphasized that the team was “very healthy”. In 2023, the team made a win for the first time in a long time. However, the exact numbers are not yet available, just as little as statements about 2024.

In 2022, the Formula 1 team wrote a loss of about $ 57.5 million. According to the media, expenditure had increased by 92 million compared to 2021. The turnover was $ 358 million. In 2024, McLaren received around $ 117 million as prize money. How much it will be in 2025 is not yet known, but payment could be higher, because McLaren was pleased about first place in the design classification last year.

Aston Martin Aramco

Geheime Mission: Zum Titelsong von James Bond präsentierten die beiden Aston-Martin-Fahrer, Fernando Alonso und Lawrence Stroll (r), das Wagendesgin

Geheime Mission: Zum Titelsong von James Bond präsentierten die beiden Aston-Martin-Fahrer, Fernando Alonso und Lawrence Stroll (r), das Wagendesgin

Enlarge picture

Secret mission: The two Aston-Martin drivers, Fernando Alonso and Lawrence Stroll (R), the two Aston-Martin drivers, daring

Photo: Ben Stansall/ AFP

Estimated team value 2025 (“Sportico”): $ 2.07 billion

Estimated sales and profit 2023 (“Sportico”): $ 304 million

Operative loss (“Sportico”): minus $ 27 million

Driver: Fernando Alonso and Lawrence Stroll

Replacement driver: Felipe Drugovich and Stoffel Vandoorne

Team boss: Andy Cowell

Team manager: Andy Stevenson

Owner: Lawrence Stroll

CEO Aston Martin: Andy Cowell

Motor: Mercedes

Chassis: Aston Martin

Seat: Great Britain

There is also a lot going on with Team Aston Martin. The Canadian billionaire and owner, Lawrence Stroll (65), who once earned his money in the fashion industry, brought investors Accel and HPS investment partners on board last year. Both together should belong between 20 and 25 percent on the Aston Martin team. As early as 2023, the entrepreneur had sold part of his shares to the US group of Arctos. At that time it was already speculated whether Stroll’s son would remain in the driver team with the sale. However, since he will also be a driver for the coming season, it should be assumed that Father Lawrence continues to stick to the team and continue to control the fortunes.

For 2025 and 2026, Marketing boss Jefferson Slack has planned to quadruple the team’s license revenue. The business is going well in this area, it said at the end of 2024. This year, Puma is the official partner for sportswear and technical equipment. The team also won the sponsors Glenfiddich Whiskey, Xerox and the Saudi Arabian mining company Ma ‘Aden.

In 2023, according to “Forbes”, Aston Martin made a profit before taxes and depreciation of $ 32 million. In 2021, the team had a loss of around $ 63.9 million in the books. At that time, the team posted a total of £ 188.73 million ($ 237.8 million) compared to £ 150.43 million in 2021. As stated from Aston Martin’s report at the time, the Formula 1 company alone gave £ 65 million for the development of his Aston Martin F1 campus. The number of employees grew to 504 employees at the time.

BWT Alpine F1 team

Neue Lackierung: Rosa Welt für Jack Doohan (l) und Pierre Gasly

Neue Lackierung: Rosa Welt für Jack Doohan (l) und Pierre Gasly

Enlarge picture

New painting: Rosa world for Jack Doohan (L) and Pierre Gasly

Photo: Benjamin Cremel/ AFP

Estimated team value 2024 (“Sportico”): $ 1.5 billion

Estimated sales 2023 (“Sportico”): $ 311 million

Operative profit (“Sportico”): $ 23 million

Driver: Jack Doohan and Pierre Gasly

Replacement driver: Paul Aron, Ryo Hirakawa, Franco Colapinto

Team boss: Bruno Famin Oliver Oakes

Team manager: Julian Rouse

Executive Advisor: Flavio Briatore

CEO Alpine: Philippe Krief (60) / CEO Renault: Luca de Meo (57)

Motor: Renault

Chassis: Alpine

Founder: Jean Rédélé

Seat: Great Britain

Team Alpine are also restless. The French racing team has risen to the after -school care center of some prominent investors. But on the racetrack, the poor performance of the two drivers causes excitement. Immediately after the first race weekend of the 2024 season, the chief technician and the Aerodynamics boss threw. At the opening race in Bahrain, the two drivers Esteban Ocon (28) and Pierre Gasley (29) only drove after the others. After a revision of the car, Ocon was able to drive to tenth place in Miami and collect the first points. In the hope of better cutting in the coming season, Renault boss Luca de Meo (57) brought the former Benetton and Renault-Formula 1 team boss on board: Flavio Briatore (74) from this season as an executive advisor for that Formula 1 team.

The Alpine team’s winnings will be estimated by “Sportico” to $ 23 million for 2023, and sales are said to have been $ 311 million.

In 2022, the entry of US actor Ryan Reynolds (48) as an investor together with the investment company OTO Capital caused a stir in 2022. Later in the year, other celebrities, including NFL star and Taylor Swift partner Travis Kelce (35) and his team-mate at the Kansas City Chiefs, Patrick Mahomes (29), the football professionals Alexander Arnold (26) and Juan Mata (36), Profigolfer Rory Mcllroy (35) and the heavyweight boxer Anthony Joshua (35).

Atlassian Williams Racing

Neuer Sponsor: Atlassian prangt deutlich auf dem neuen Lack. Auch die beiden Fahrer Alex Albon (r) und Carlos Sainz sind dabei.

Neuer Sponsor: Atlassian prangt deutlich auf dem neuen Lack. Auch die beiden Fahrer Alex Albon (r) und Carlos Sainz sind dabei.

Enlarge picture

New sponsor: Atlassian is clearly on the new paint. The two drivers Alex Albon (R) and Carlos Sainz are also there.

Photo: Bradley Collyer/ AP

Estimated team value 2024 (“Sportico”): $ 1.24 billion

Estimated sales 2023 (“Sportico”): $ 158 million

Operative loss (“Sportico”): minus $ 100 million

Driver: Alexander Albon and Carlos Sainz

Team boss: James Vowles

Team manager: Sven Smeets

Founder: Frank Williams & Patrick Head

Board: Matthew Savage

Motor: Mercedes AMG

Chassis: Williams

Seat: Great Britain

For decades, the Williams team was a family business, which was recently led by founder Frank Williams and his daughter for years. In 2020 the racing team was finally sold to the US investment company Dorilton Capital. The name Williams should still be preserved in the future, it said at the time. According to estimates, the purchase price was about $ 160 million. The value of the team is now estimated at $ 1.24 billion.

In February 2025, team boss James Vowles (45) then reported on the “biggest deal in the 48-year history of Williams”. The software company Atlassian wants to get involved in the Williams team over a longer period of time. How high the sum is was not known.

In London: Teamchef James Vowles präsentiert den neuen Wagen

In London: Teamchef James Vowles präsentiert den neuen Wagen

Enlarge picture

In London: Team boss James Vowles presents the new car

Photo: Zak Mauger/ Getty Images

In 2023, the team’s sales are said to have been $ 158 million, with a loss of around $ 100 million. In 2021, the loss was almost $ 70 million, and in 2022 it was said to have been minus $ 17.89 million. The profit zone seems to be further away. But with the new sponsor you want to build on the top performance of yore again. The team gains high hopes for the software -based data analysis.

There are also new drivers in the cockpit. In August 2024, Vowle’s driver Logan Sargeant (24) had fired after a severe crash in the Dutch Zandvoort and then put reserve drivers Franco Colapinto (21) on the steering wheel. But Colapinto is driving for Team Alpine this season. For the 2025 season, Williams got the former Ferrari driver Carlos Sainz on board-one “who can win”. As the second driver, Alexander Albon (28) heads his racing through the curves.

Visa Cashapp Racing Bulls

Klares Statement: Der Bulle ist unterwegs

Klares Statement: Der Bulle ist unterwegs

Enlarge picture

Clear statement: the bull is on the way

Photo: Zak Mauger/ Getty Images

Estimated team value 2024 (“Sportico”): $ 1.22 billion

Estimated sales 2023 (“Sportico”): $ 226 million

Operative profit (“Sportico”): $ 6 million

Driver: Isack Hadjar and Yuki Tsunoda

Team boss: Laurent Mekies

Team manager: Marco Perrone

CEO: Peter Bayer

Motor: Honda

Chassis: Alphatauri

Seat: Italy

In the past, the team was called Alpha Tauri, after the company’s own fashion brand by Red Bull. Although the beverage manufacturer with the FIA, has concluded a contract for several years as a clothing partner for the FIA ​​motorsport association, Oliver Mintzlaff (49), sports director at the in-house racing team rings at the in-house racing team Austrian beverage companies, but new times. In 2024, the Red Bull sister team switched to the name Visa Cash App RB. The credit card giant Visa had announced in early 2024 to have acquired the name rights in the long term. But the fans obviously didn’t get really warm with the title. From 2025 the team is called Racing Bulls again. According to “Sportico”, the Formula 1 team implemented around $ 226 million in 2023 with an operational profit of $ 6 million.

Stake F1 Team Kick clean (from 2026 Audi)

Letzte Runde für Sauber: Ab kommendem Jahr fährt Audi vor

Letzte Runde für Sauber: Ab kommendem Jahr fährt Audi vor

Enlarge picture

Last round for clean: Audi is going on from next year

Photo: Zak Mauger/ Getty Images

Estimated team value 2024 (“Sportico”): $ 1.2 billion

Estimated sales and profit 2023 (“Sportico”): $ 189 million

Operative profit (“Sportico”): $ 12 million

Driver: Gabriel Bortoleto and Niko Hülkenberg

Team boss: Jonathan Wheastly (from July 2025)

Team manager: Beat Zehnder

Founder: Peter Sauber

Motor: Ferrari

Chassis: Kick clean

Seat: Switzerland

There is a lot of unrest clean with the team. Because since then it has been certain that from 2026 Audi The team takes over, there is an coming and going. Audi had announced his plan for a long time Want to take over team clean 

. At the beginning of 2024 it was finally time. From 2026 the racing team will then drive under the name Audi. Until then, the team will continue to drive with the title sponsor Stake and Kick, a Cryto casino and sports betting provider and a streaming platform.

With the entry of Audi, which will finally be visible in 2026, not only the name, but also the management team changes. The long-time Red Bull sports director and now team boss Jonathan Wheatly (57), the Alessandro Alunni Bravi (50), is new from summer, who in turn takes over the post of “Chief Business Affair Officer” at McLaren.

Trommelwirbel: Die Fahrer marschieren mit

Trommelwirbel: Die Fahrer marschieren mit

Enlarge picture

Drum roll: The drivers march with

Photo: Zak Mauger/ Getty Images

The veteran Beat Zehnder (59), who had been working for clean in different positions since 1993, must also vacate his post as a team manager. From 2025 he should act as “Director of Signature Programs and Operations”, in 2026 he is only available for advice. Instead of his, the Spaniard Ignacio Rueda (46) will take over as sports director.

The driver field was also transferred. With Nico Hülkenberg (37), the team fought the only German driver in the Formula 1 field, who will control the racing cars over the racetracks from this season. At his side he has 20-year-old Brazilian Gabriel Bortoleto (20). From 2026, Ferrari will no longer deliver the engine, but the future namesake Audi – here you will find out more About the plan of the Volkswagen subsidiary.

Moneygram Haas F1 team

Weiterentwickelt: Der Wagen war schon ein paar Tage vorher auf einer Teststrecke gesichtet worden, dennoch lüftete Haas das Design offiziell erst jetzt.

Weiterentwickelt: Der Wagen war schon ein paar Tage vorher auf einer Teststrecke gesichtet worden, dennoch lüftete Haas das Design offiziell erst jetzt.

Enlarge picture

Further developed: The car had been spotted on a test route a few days earlier, but Haas only officially revealed the design now.

Photo: Bradley Collyer/ PA Wire/ dpa

Estimated team value 2024 (“Sportico”): $ 1.02 billion

Estimated sales and profit 2023 (“Sportico”): $ 184 million

Operative profit (“Sportico”): $ 6 million

Driver: Esteban Ocon and Oliver Bearman

Team boss: Ayao Komatsu

Team manager: Mark Lowe (sports director) and Neil Hanley (Trackside Operations Manager)

Founder and owner: Gene Haas

Motor: Ferrari

Chassis: Haas

Seat: USA

The HAAS F1 team is an American motorsport team that has been participating in the Formula 1 World Championship since 2016 and has been distributed to three locations in the USA, Great Britain and Italy. It was founded by the American entrepreneur Gene Haas, to which machine tool manufacturer Haas Automation belongs.

The team has very few employees of all Formula 1 teams. Former team boss Günther Steiner (59) had emphasized in the past that only 250 employees are needed. To build the car and engine, Haas works in close partnership with Ferrari. Unlike many other teams, the team buys auto parts and does not produce them themselves.

In 2021, Haas made a profit of around $ 4.98 million at his British location. Numbers for the other locations are not known. At the end of 2023, the then team boss Steiner said, according to “Motorsport”: “We are all financially stable, but we don’t make much profit.” Financially stable means “stable compared to before”.

Zum zehnjährigen Teamjubiläum: Oliver Bearman (l), Esteban Ocon und Teamchef Ayao Komatsu bei der Präsentation

Zum zehnjährigen Teamjubiläum: Oliver Bearman (l), Esteban Ocon und Teamchef Ayao Komatsu bei der Präsentation

Enlarge picture

For the tenth anniversary of the team: Oliver Bearman (L), Esteban Ocon and team boss Ayao Komatsu at the presentation

Photo: Kin Cheung/ AP

In October 2022, Steiner announced that the financial service provider Moneygram could be won as the title sponsor for three years. According to press reports, this rinses $ 20 million in the coffers. When Haas Mick Schumacher (25) contract did not extend at the end of 2022, the Formula 1 team lost some sponsors such as 1 & 1 and other German donors, but also under Armor and Home Deluxe. At the end of 2024 Haas won the US insurer Orion180 as a sponsor. At that time, Steiner was no longer on board. The team boss went in early 2024 – not without suing the company for the lack of payments. The Haas team, in turn, sued Steiner because of alleged trademark violation. In the meantime, the Japanese Formula 1 engineer Ayao Komatsu (49) is in charge. At the beginning of 2025, team manager Peter Crolla left the team and docked at the newcomer Cadillac. Sports director Mark Lowe and Haas manager Neil Hanley are now responsible for his tasks.

In addition to the big change in management, the drivers from 2024 no longer drive for Haas in 2024. Nico Hülkenberg switched to the team (soon Audi) and Kevin Magnussen (32) was replaced by the former replacement driver and youngster Oliver Bearman in 2024, a 19 -year -old British. Komatsu relies on 28-year-old Frenchman Esteban Ocon (28) as another driver.

Go to source