Dear reader, dear reader,
Friedrich Merz (69) encouraged his CDU party lovers to a little “Rambozambo” after the first election high calculation on Sunday. The notorious marketing department of Sixt
could not be asked for long: The car rental company advertised with Merz ’counterfei and the title:” Lambo Zambo – first party: e.g. in the Lamborghini Urus von Sixt “. FDP relegated Christian Lindner (46) not only waded the voters: “Sixt Lindnert. Also drive luxury bodies in the future, ”he said to say goodbye.
Luxury is the right keyword. We come to our topics of the week:
How the combustion smithy Brabus wants to go to the future.
How Brompton gets through the crisis with its cult folding.
How Claus Weselsky continues to annoy the railway as a pensioner.
Topic of the week: How Brabus wants to go to the future
900 hp, “booster pumps”, finely caught special crank-when the tuning smithy Brabus lends hand, a Mercedes-AMG GLE 63 S becomes a “Rocket 900”. Cost: 429,263 euros. Brabus electrifies, all relevant key figures such as sales, return or employee number have increased in recent years. But Brabus is not yet electrical. “People don’t accept it,” says company boss Constantin Buschmann (40). As an unscrupulous PS-Protz, he does not want to be understood. Sustainability is important to him. “Has played a role, plays a role, will play a role,” conjugates the boss. In two to three years, the company from Bottrop should be CO₂-neutral. Stefan Merx describes, How the combustion smithy Brabus wants to convert its current success into the future
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Heads: Claus Weselsky ++ Theodor Weimer ++ Mathias Geisen ++ Ursula von der Leyen
The pressure on car suppliers has been enormous for years, especially in Europe: the dominators of the scene once earn European suppliers, according to one analysis
On average, the advice of Oliver Wyman than their competitors in America and Asia. Are there any ways out? Yes, they should be painful for some. For stumbling suppliers, it is “essential to consider strategic cooperation and alliances within the automotive industry in the foreseeable future,” the report says.
Number of week: 5.5
The Latin verb “stello” means roughly “with stars shine”. For a while, the multimark auto-company Stellantis, which was based on it, actually beamed quite brightly. With double-digit returns, the shop swung up as a model for Volkswagen and Co. In the meantime, the Stellantis star is largely burned. In 2024 the net profit sagged by 70 percent to 5.5 billion euros, the return melted to 5.5 percent.
With an SUV called Gravity (“gravity”), the only trouble luxury electric car maker Lucid wants to get the curve. CEO Peter Rawlinson (67) throws it out of the orbit. The company’s head must go. Until a new boss is found, the former Roland-Berger consultant Marc Winterhoff takes over. Ex-Tesla engineer Rawlinson has been working for years to have the Lucid Air “The Best Car on the Market”. In tests, Lucid usually cuts off well. The problem: The manufacturer hardly brought its PS or KW on the street, in 2024 Lucid delivered only a good 10,000 cars. Rawlinson, on the other hand, was excellent in burning money, in 2024 Lucid wrote almost three billion US dollars. The brand is still alive thanks to financial injections from Saudi Arabia alone. E-car dreams on a sandy foundation.
Come through the week well.
Your Christoph Seyerlein
Do you have any wishes, suggestions, information that we should take care of journalistically? You can reach my colleagues in the Mobility and me team at manage.mobility@manager-magazin.de
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