Harald Kröger almost installed his socialization in large German corporations to enter a AI start-up that now flashes respect in Silicon Valley, such as Nvidia. When the SIMA founder Krishna Rangasayee introduced him to the core idea, the former manager of Mercedes and Bosch reacted typically German, namely skeptical. “I understood the idea immediately and found it terrific, but I didn’t believe in the implementation,” says the fifty -eight -year -old. “For me it was one of the typical Silicon Valley PowerPoint presentations that always promise an impossible from anti-work to eternal life.” The films that Harald Kröger 2020 had in front of them outlined the idea of a computer chip that brings artificial intelligence into small end devices, so that the necessary arithmetic operations are no longer in the cloud and in distant Complete data centers, but on site in sensors of cars, lasers of cutting machines and cameras from traffic monitoring systems. “AI will hike into the physical world – into the things that combine the network consisting of the many data centers with the physical world: cars, robots, machines,” explains Kröger. The company, in which Kröger has been a member of the automotive and sales and sales of the supervisory board, also gave the company the name: Sima means on Sanskrit border and stands for the edge of the Internet, the transition from the digital world.KI at the border, at the edge of the Netzeswenn Kröger, which is so far-reaching, he calls it several reasons: The latency is reduced when the latency is reduced when it comes to. the calculations take place in the devices. Since data and pictures are no longer stored and processed in other places, data protection also simplifies. And finally, the costs and energy consumption decrease because no data lines and data centers are necessary. “However, the chip has to be super fast and super-saved because I have to accommodate it in small devices,” explains Kröger. From this vision, Sima boss Rangasaye, who at that time was still responsible for computer electronics at Bosch and was promoting the semiconductor business, told Bosch five years ago-and Kröger reacted German-skeptically. A few months later, when Kröger left the technology group at the end of 2021, Rangasaye called again, came to Stuttgart, and the two met in a hipster restaurant in the west of Stuttgart. “He threw my chip on the table and said Harry we did it-and I want you to my supervisory board,” recalls Kröger of the encounter, in which the Sima boss also spoke about the prospectical entry into the car business. Fight against Zetsche Petrolheads “I wrote and answered him a day later: When I am on the supervisory board, I call you once during the day And say we have to make a car – and so it goes on. The answer was: “You? You come from a large corporation!”, Says the native of Münster about the reaction of Rangasayee and the Sima managers, for whom Kröger was not only known for his Bosch past, but also because of his time at Mercedes, in which he led the development for electronics and electrical drives, represented the manufacturer on the supervisory board of Tesla and under board member Dieter Zetsche Fighted the “Petrolheads” in management. After studying electrical engineering and business in Hanover and a time in a research laboratory from Philipps in Aachen, he moved to Stanford University, made the Master of Science and experienced special agility in Silicon Valley. “I was always the Mister-Lass-UNS-DAS-DANDERS that shaken things on the things, this start-up part was always in me,” he says. “Now I am working for a company where I could have started 30 years ago after my studies in Stanford. That I went to Mercedes at the time was due to the fascination that I had as a little boy for cars.” The unique thing of Sima’s AI chips was the construction plan that makes the decision-making processes of the neural AI network so quickly and so energy-efficient. “Our chip has been developed exactly for these computing steps,” explains Kröger with a view to the contrast to the converted graphics cards from NVIDIA, which require much more energy for similar AI operations. After SIMA had twice beaten the end devices (EDGE) at the World Cup for AI chips Nvidia, the competitor was no longer competing. “In the end, it is always about the number of processes processed per second and the question of how much electricity I need for it,” says Kröger. “And that a company with 300 employees worldwide can beat a giant with a market capitalization of more than two trillion euros is noteworthy.” Synopsis chooses Sima, the company of the native of Krishna Rangasaye 2018 in San José. The headquarters are in Silicon Valley, there is another location in the Indian Bangalore, the Germany headquarters builds Kröger in Stuttgart. The chips produces the contract -ready TSMC – and the Taiwanese manufacturer is so convinced of the basic idea that he took part in Sima. And a size in the chip business ennobled the start-up a few weeks ago. The Synopsis company, which in the world leading to the world’s leading supplier for designing chip construction plans, has included Sima’s AI building blocks in its offer. “I think other companies would have died if Synopsis had chosen them to be part of their system,” says Kröger.If Harald Kröger about the possibilities of the Sima chip, then he does not look like a manager who has had many years in industrial groups, but like a inventor who has just come from the Unilabor. “You shouldn’t think too small, cars, planes, robots, drones – artificial intelligence comes into the applications,” he says. But he is so convinced because he has the experience from industry. “We suffered in the car business in this way because chips have so far been so power-hungry and have been so hot that we had to lay water pipes everywhere for cooling.” Overhauled concept “Software-Defined Vehicle” for Kröger is almost an outdated concept. “The real new will be the Ki-Defined Vehicle,” he says. Sima is in conversation with both European and Asian car manufacturers, even in this decade, Kröger expects AI applications from Sima in the cars of the world. In mechanical engineering, the chips are already in use, not that far from Sima’s German headquarters. In Ditzingen you optimize the weld laser from Trumpf. Usually the systems are set up in industrial processes, let them run and control them if they do not spit out proper products. “But AI applications on the drill, at the press, at the adhesive noise, now enable immediate corrections. So I not only deliver perfect products, but also do not produce bad anymore because I have a real time,” explains Kröger. “This enables incredible overtaking effects: A company that may not produce the greatest gears overnight overtake a competitor with decades of experience.” More on the topic of the topic, the revolution is to describe the revolution, which is possible with artificial intelligence, which can be used in all devices without data lines and data centers, he refers to the Russian-American science fiction author Isaac Asimov and his famous work “My friends the robots” (“I robot”). “I say provocative, we will bring the ghost into the machine in the next few years,” says Kröger. And then it’s not just about welding sheets and the optimal production of gears.
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