What drives a successful car manager like Renault boss Luca de Meo to change the industry in the middle of a new sensational car models and entrepreneurial renovation success? De Meo is now to become the chief of the troublesome luxury group Kering. The fact that he understands a new future perspective for Gucci handbags and Saint-Laurent-Mode as much as of the development and marketing of attractive cars, de Meo still has to prove. De Meo has long shown that he is part of the first ranks of fashion consciousness with style -conscious clothing. De Meo was in charge of the market launch of the first Toyota Yaris, the then opponent of French car manufacturers and the Italian of Fiat. For them he was successful in the market launch of the models Punto and 500. Then the then Volkswagen boss Martin Winterkorn discovered him, with the remark that the mixture of Italian talent for brands and marketing with German technology was a “Killer Application”. After stations at VW and Audi, de Meo was given the chief position of Seat, the seemingly boring brand in the VW emphas Nothing the name Cupra to the hipsten brand of the group. Is that enough to success in the fashion industry? To do this, de Meo probably has to bring a few more characteristics for which his long-time mentor, the fiat fanner Sergio Marchionne, was a role model. A model for hard decisions was quick and hard with decisions. De Meo suffered from this when he was shortened the preparation time for the introduction of a new Fiat Punto from twelve to six months, but he passed the exam with flying colors. So it now explained that the new Renault boss ran through the design studios on the second day of the term and stopped many model projects, and on the other hand, a study by the new Renault 5 came out and had it developed. This car has just become the most attractive small e-car. More on the topic of determination, a crisis concentration like kering will need. She is not a guarantee of success. It testifies to the courage that de Meo does not want to conveniently get into Renault in the car industry after 33 years in the car industry, but plunges into a surely highly endowed but also high -risk new adventure.
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