In retrospect, one wonders what those responsible in Wolfsburg once ridden. In the exuberance of the first rise in electromobility, VW had decided a little more than half a decade ago to combine its new electric models with a completely new naming. “Golf” or “Passat”; From the perspective of former CEO Herbert Diess and his colleagues, this sounded too backwards. It was important to shake off the diesel scandal and break into the electrical world. New models were gradually launched with the nomenclature ID.3 to ID.7. Now the management under this ’successor Oliver Blume, but the U -turn, an overdue step. The new small electrical car of the main stamp VW is throwing off the working title ID.2 and is now on the market as ID.Polo. European cars – and the little Stromer should primarily aim to do this – could not do anything with the technically sounding series of numbers behind the “ID” from the start. The marketing people in Wolfsburg had completely underestimated how strongly the traditional model names are anchored in their minds and hearts and what promise of quality they stand for, and the world is changing rapidly. Customers should switch to a completely new technology, the battery drive. It helps when the cars build at least a bit to tradition. The ID.Polo is just the beginning. The ID.CROSS also includes the model family of the new e-small car, the name of which ties in with the successful combustion model T-Cross. In a few years a new electrical golf should come onto the market, and actually it would only be logical if the next generation of the limousine ID.7 is called Passat again. The batteries have to get even better, the more powerful lithium iron phosphate technology must be available in width as quickly as possible. Volkswagen has cleaned up in the software, but to build on rivals from China and America, the group still has to stretch a lot, for example in autonomous. After all, the design is more reminiscent of the classic, stable VW line. You can put on on this basis.
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