A few days ago, the German auto industry in Munich literally had its muscles play. After a long phase of weakness, the industry switched to attack, it said at the IAA car show-with new e-models, better software and refreshed burners. Now the picture falls together again. With its shortened forecast, Porsche has disclosed how expensive the parallel development of electrical and combustion drives, which local corporations have to do much longer than expected. VW and rivals such as Stellantis let works pause due to a lack of demand. And now the supplier Bosch is stroking another 13,000 jobs, a bad news. The truth is that the industry is in the middle of a storm that will still demand many victims and keep corporations in suspense for years. Global growth hopes from the time before Corona are fizzled out, Europe suffers from overcapacity. Trump’s tariffs have changed the America business, and everything looks like the protectionist protective walls remain. Local manufacturers have long been dominating in China – for Europe’s provider, this is a displacement from paradise. Suppliers such as Bosch can work with Chinese brands, but in the electric car there is more added value into the battery. There, too, providers from the People’s Republic give the tone. The German industry remains nothing but to release all means for transformation and technology development. You have something to offer, as the IAA showed. BMW has created a hopeful wearer with the “new class”, Mercedes is launching its electric city off -road vehicle GLC, and VW wants to finally deliver real “Volkswagen” with a cheap small car family. More on the Themada’s problem is that the costs are still too high and the structures are not competitive. VW literally set fire to the Republic last year when tens of thousands of bodies were struggled. The supplier Continental has split into two parts, Bosch also cuts even deeper, a painful but real step. The framework conditions at the location also have to be better. Energy is too expensive, bureaucracy brakes everything. So far, however, Chancellor Merz’s “autumn of reforms” has been nothing more than a promise.
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