Tag: Daimler

German FAZ: Mercedes exacerbates its savings efforts008773

Almost three years ago, Mercedes boss Ola Källenius presented his luxury strategy on the Mediterranean under the motto “Economics of Desire”. Expensive cars with noble equipment – and preferably only electrically. In addition, an ambitious goal of returns between twelve and 14 percent. Even though the world has changed in many ways since the days… Continue reading German FAZ: Mercedes exacerbates its savings efforts008773

German Manager Magazin: Mercedes-Benz sells plant in Argentina003989

The car manufacturer Mercedes-Benz sells his work in the Argentine Virrey del Pino. A group of investors, around the Argentine entrepreneur Pablo Peralta, took over the factory southwest of Buenos Aires, said Mercedes-Benz Argentina. No information was given about the sales price. Mercedes-Benz CEO Ola Källenius had previously announced the sale of the work. After… Continue reading German Manager Magazin: Mercedes-Benz sells plant in Argentina003989

New Mercedes CLA to offer price parity between EV and hybrid

Electric and hybrid models based on Mercedes-Benz’s new MMA compact car platform will be priced at similar levels, CEO Ola Källenius has said. Mercedes will reveal the production electric version of the new CLA saloon on the MMA platform next month, ahead of deliveries in the summer, then the hybrid version will follow later in the year.… Continue reading New Mercedes CLA to offer price parity between EV and hybrid

German Manager Magazin: Formula 1: These are the teams, the new cars and how they finance themselves003984

Spectacle for the 75th anniversary: ​​For the first time, the makers of Formula 1 brought all teams on stage for the joint presentation of their new cars and teams in London. 15,000 fans paid homage to Red Bull, Mercedes, Ferrari and Co – musically accompanied by the band Take That on Tuesday evening. The 2025… Continue reading German Manager Magazin: Formula 1: These are the teams, the new cars and how they finance themselves003984