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Aston Martin ‘House of Beautiful’ brand centre opens in Shanghai

Published: Oct 23, 2018

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Neil Allison

Iconic luxury British sports car manufacturer, Aston Martin Lagonda (AML), today announced the grand opening of its first global brand centre in China.

22 October 2018, Shanghai, China: Iconic luxury British sports car manufacturer, Aston Martin Lagonda (AML), today announced the grand opening of its first global brand centre in China.
Located in Shanghai’s Lujiazui financial district, the ‘House of Beautiful’ brand centre showcases all aspects of the Aston Martin experience, bringing together the company’s products, experiences and brand collaborations.
The impressive facility occupies over 300m2 and includes vehicle displays, space for entertaining and a lounge area for guests to relax. Situated within the MIFA 1862 Art Centre, the House of Beautiful will host design master classes, photography exhibitions and other exclusive events.
The new brand centre is part of the British luxury marque’s £620m trade and investment programme in China. The five-year plan, was announced by Aston Martin President and Group Chief Executive Officer, Dr Andy Palmer during a visit to China by a UK business delegation accompanying British Prime Minister Theresa May earlier this year.
Speaking at the opening of the global brand centre in Shanghai, Aston Martin Lagonda’s Vice President and Chief Creative Officer, Marek Reichman said: “The House of Beautiful mixes local culture, art, and shopping – delivering a truly luxurious experience.
“The new brand centre is part of an investment plan to strengthen our brand visibility to increase sales performance, which will further improve Aston Martin’s market share in this key market. This reflects our confidence in the Aston Martin brand and the attractiveness of the Chinese market which was our fastest growing region in 2017.”
The interior of the new brand-new 'House of Beautiful' brand centre has been designed by Marek Reichman and his team. Using the best materials and finishes, they have created an environment that enhances the cars on display.
Mr Peng Mingshan, President of Aston Martin China, said, “Shanghai has the perfect mixture of eastern and western culture. The opening of the 'House of Beautiful' is a significant milestone for our planned expansion in China. We will bring more unique brand experience to Chinese clients and fans of Aston Martin.”
Alex Hua Tian, the Chinese equestrian and Aston Martin China's 'Friend of the Brand', also attended the opening of the 'House of Beautiful'. He said: “It was a pleasure to attend the opening of Aston Martin’s first brand centre in China. The House of Beautiful is a truly luxurious destination which I am sure customers and fans will enjoy visiting.”
Aston Martin’s House of Beautiful is located L111, MIFA 1862 Arts Center, No. 1777, Riverside Avenue, Pudong New Area, Shanghai and is open seven days a week from 10am to 10pm.

Aston Martin opens first overseas design studio in China

Published: Oct 24, 2018

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Neil Allison

The iconic producer of hand-crafted luxury sports cars, Aston Martin Lagonda (AML), today announced the opening of a brand new design studio in Shanghai.

24 October 2018, Shanghai, China: The iconic producer of hand-crafted luxury sports cars, Aston Martin Lagonda (AML), today announced the opening of a brand new design studio in Shanghai.
The British brand’s first design studio to be located outside of the UK, the ‘Aston Martin Lagonda Creative Lab, NICE 2035’ is a partnership with Tongji University in Shanghai, one of the world’s leading universities for the study of design and innovation.
Marek Reichman, Aston Martin Executive Vice President and Chief Creative Officer commented: “The Chinese market is incredibly important to the future success of Aston Martin. Collaborating with industry leaders and talented students at Tongji University will allow us to have a deeper understanding of the trends in China, ensuring we are focused on the needs of our Chinese customers.
“The first project of the new studio will be a collaboration on future interior designs for our sports cars and our first SUV, which will be launching in 2019.”
Speaking at the opening of the design studio in Shanghai, Dean and Professor of the Tongji University College of Design and Innovation, Professor LOU Yongqi said: ”I am sure this unique design studio has the potential to produce some truly inspirational ideas by combining the history of two century old organisations, in the culture rich city of Shanghai.”
President of Aston Martin China, Mr. Peng Mingshan said: ”Shanghai is one of the world’s most energetic and vibrant cities, a real hub for technology, art and design. The Yangpu District is full of world-class universities and institutions, an ideal location to set up Aston Martin’s first overseas design studio.”
Reichman, who became a visiting professor of the university, delivered his first lecture to over 100 students sharing his knowledge on the importance of beauty in design.

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Aston Martin considers flying in parts after Brexit amid Dover port concerns

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Exclusive: Aston Martin considers flying in components, changing ports to handle Brexit delays

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Exclusive: Andy Palmer on apprenticeships, Ferrari, James Bond and Aston Martin going public

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Aston Martin Files Valhalla Trademark, Possibly For New Supercar

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Lister thunders back with the £2.5m Storm

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Henrik Fisker and the $40000 All-Electric Crossover

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Man who got swagger back for Aston Martin is ready for long game

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