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U.S.-spec VW Passat Celebrates 700,000th Example Built At Chattanooga Plant

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U.S.-spec VW Passat Celebrates 700,000th Example Built At Chattanooga Plant

9 May 2018, 11:10 UTC · by Mircea Panait
/ Home / News / Car Profile

As you’re well aware, sedans aren’t doing that great in the United States of America. In fact, all conventional-bodied passenger cars are playing second fiddle to crossovers and SUVs, which goes to show that demand dictates an automaker’s product lineup. To this effect, the Chattanooga plant will add a second SUV in 2019 in the form of the five-seat Atlas Cross Sport concept.
13 photosBack in March 2018, Volkswagen’s North American division confirmed “the market is shifting from sedans and passenger cars to family-friendly SUVs.” As a consequence of dwindling demand for the Chattanooga-built Passat, the plant will be idled for two weeks this spring. During this period, Volkswagen will re-tool the facility to strengthen Atlas production, the largest SUV in the automaker’s lineup.
Even though the U.S.-spec Passat sold just over 4,000 examples in April, the mid-size sedan has seen better days. The best year of the nameplate was 2012, when Volkswagen delivered 117,023 examples of the breed to North American customers. In 2017, by comparison, sales halved to 60,722 units.
Production of the U.S.-spec Passat started at Chattanooga in 2011, and to date, the Wolfsburg-based automaker managed to roll out 700,000 models. The 700,000th Passat is the Reflex Silver-painted GT pictured in the featured photo, boasting a two-tone interior, 3.6-liter VR6 engine, and a six-speed dual-clutch transmission.
“The history of Volkswagen Chattanooga is intertwined with the history of the U.S. Passat. As we grow and add models, we take pride in continuing to produce quality Passats in the state of Tennessee,” declared Antonio Pinto, president and head honcho of Volkswagen’s Chattanooga production facility. “I am very proud of our team for reaching this important milestone and look forward to more to come.”
Different from the ground up compared to the European model, the North American sedan is scheduled for a complete redesign in 2019. And as expected, the newcomer will transition to the better-handling MQB platform of the European Passat.

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Lamborghini Opens in Bristol First Dealership in New Corporate Design

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New brand environment heralds forthcoming SUV and increased volumes “Lamborghini and our dealer partners are investing in a bright future”, says Automobili Lamborghini CEO Stefano Domenicali​Sant’Agata Bolognese/Bristol, UK, 22 September 2016 – Automobili Lamborghini is preparing its international dealer network for the future, with the launch of a new dealership corporate identity and brand environment.
The first dealership to sport the new showroom design and service center officially opens today in Bristol, increasing the UK dealer network to eight outlets. The new corporate design will roll-out worldwide to all new and existing showrooms over the next years.
The new showroom environment reflects the need for increased space as Lamborghini expands its model line-up and doubles sales with the launch of its new SUV by 2018.
“Lamborghini is a strong, highly-acclaimed brand worldwide, and our new dealership environment is a very tangible demonstration of this, perfectly communicating our philosophies of Pure, Visionary and Cutting Edge,” said Automobili Lamborghini Chief Executive Officer, Stefano Domenicali. “It is also important that we continue to build a solid, committed dealer network that clearly communicates our brand to loyal and new clients in both the way we look and the way we operate. Both Lamborghini and our dealer partners are investing in a bright future.”
The new showroom exteriors are instantly recognizable by the illuminated Lamborghini shield on a black background that glows at night, and complemented by a black totem sporting the Lamborghini bull logo. The new showroom space is bright and clean, characterized by polygons, sharp forms, raw surfaces and a diffusion of light and color. Opportunities to literally ‘touch and feel’ the world of Lamborghini include digital elements to enhance the customer experience: a client lounge includes a car configuration system to guide the customer through specifying his Lamborghini; product and Ad Personam areas provide samples of exterior and interior finishes and allow clients to physically touch and play with combinations of colors and materials, such as soft leathers or the appearance of carbon fiber.
The range of Lamborghini models is displayed, with a car on a white center-stage uplit by LED lights in a complementary color to its exterior. Video walls give clients and even passers-by an insight into the world of Lamborghini. An area dedicated to Accessori Originali displays aftersales enhancements, and includes a digital experience with headphones and screen to explore and even hear product features such as engine sounds. The Collezione Automobili Lamborghini range of clothing and accessories has a dedicated space in the entrance, visible from both inside and through the showroom windows.

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Automobili Lamborghini Inaugurates New Museum and Waves Off The 50th Anniversary Miura Tour

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Stefano Domenicali, CEO of Automobili Lamborghini, today inaugurated the new Lamborghini Museum at the company's headquarters in Sant'Agata Bolognese near Bologna. The museum's layout and displays have been completely renovated, providing a new visitor experience including multimedia displays and activities. The inauguration was held to coincide with the first stage of the Miura Tour, the owners' rally celebrating the iconic super sports car's 50th anniversary, with a journey of over 500 km through the Italian regions of Emilia, Liguria and Tuscany. The participants' 20 Miuras, put on display at the heart of the company, were saluted by a flyby of four Eurofighters from the 36th Stormo Caccia (fighter squadron) of the Gioia del Colle airbase near Bari in southern Italy. The new Chief of Staff of the Italian Air Force, Lt. Gen. Enzo Vecciarelli, was present.
Stefano Domenicali remarked: “The inauguration of the new Museum on the same day as the Miura Tour sets off, sends out a clear signal on Lamborghini's commitment to honoring its history. The Museum, which has been designed as an authentic experience for visitors, will be a key attraction for an ever-increasing number of arrivals from around the world. The new layout now provides a richer experience of the world of Lamborghini where our history, engines, design and technology come together in a journey from the brand's past to its future.”

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Lamborghini inaugurates new carbon fiber research center Advanced Composite Structures Laboratory in Seattle, WA

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Sant'Agata Bolognese / Seattle (WA), June 20, 2016 – Automobili Lamborghini is celebrating the grand opening for the new Seattle-based carbon fiber research facility, the Advanced Composite Structures Laboratory (ACSL).
Operating as an entity outside of the company's headquarters in Sant'Agata Bolognese, the ACSL is responsible for unlocking new potential in carbon fiber. The breakthroughs that take place here go on to influence developments in Lamborghinis of the future. The official grand opening of the new ACSL also marks the 30th anniversary of Lamborghini's use of carbon fiber reinforced polymer in its vehicles.
“Carbon fiber is a material that Lamborghini has a long history with. Starting with the Countach Quattrovalvole and continuing today, it is one of the most important keys to the success of our cars in the past, present and future,” said Stefano Domenicali, Automobili Lamborghini Chief Executive Officer.
Seattle is a strategic location for the ACSL, particularly because of its collaboration with Boeing in working toward carbon fiber innovations that are beneficial in both automotive and aerospace applications.
“Seattle is a nexus for innovation and Lamborghini's choice to base its carbon fiber research center here reflects that,” Washington State Gov. Jay Inslee said, “Lamborghini's Advanced Composite Structures Laboratory, their continued success in developing breakthrough technology, and their collaboration with Boeing is a benefit and a point of pride for the city and the state of Washington.”
Forged Composite® is one of the most important developments to come from research within the ACSL which shortens the amount of production time required to form components by comparison the traditional labor techniques.
The technology made its debut in 2010 with the Sesto Elemento limited series supercar where it served in a structural capacity and as proof of how capable the rapid-formed material is. Such continued refinements in the manufacturing process have allowed Lamborghini to enhance its finished product for structural and aesthetical application in 2013.
“By continuing to develop our patented Forged Composite materials, we are able to create a product that can enhance Lamborghini super sports cars in both their performance and their appearance,” said Maurizio Reggiani, Board Member, R&D. “The ability to leverage this kind of lightweight material gives Lamborghini an advantage that will benefit our cars – as well as production process – in the future.”
Lamborghini's dedication to leading the industry in carbon fiber innovation goes beyond material development through the ACSL to find and recruit young, talented engineers from around the world.
Lamborghini debuted the latest car to showcase its mastery of carbon fiber during the 2016 Geneva Motor Show. The Centenario, which was on display for the exclusive event, is available in a body made of fully exposed carbon fiber.
Meant to mark what would have been company founder Ferruccio Lamborghini's 100th birthday, the Centenario is a marriage between acknowledgements of past milestones and technological “firsts.” Appropriately, it is only available in a very limited production run of 20 coupes and 20 Roadsters.

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