Mercedes The luxury bet dared by CEO Ola Källenius. (Photo: imago images/Arnulf Hettrich) Shorten supply, increase prices, arouse desire: Mercedes-Benz is fully committed to luxury and even deleted the A-Class from its portfolio in the middle of the decade. For some, this comes as a shock. With the end of the best-selling model with the… Continue reading German Handelsblatt: Comment: Mercedes was never a brand for the masses004544
Tag: Mobility
Nextchip develops battery management chip for vehicles… Complete by 2024
Nextchip is developing a battery monitoring integrated chip (BMIC) for vehicles. It is the first time Nextchip, which focused on semiconductors used in autonomous vehicles, develops BMIC. Nextchip will complete development in 2024 with the goal of supplying global finished vehicles. Nextchip has started developing a BMIC that manages electric vehicle batteries by partnering with… Continue reading Nextchip develops battery management chip for vehicles… Complete by 2024
German Handelsblatt: Luxury strategy: Mercedes is dropping the A-Class – a turning point that triggers criticism004543
A-class sedan from Mercedes-Benz From the middle of the decade, the group will no longer build the model series. (Photo: Daimler AG) For decades, size was what counted most at Mercedes-Benz. The dream of the “Welt AG” with Chrysler burst abruptly, but the brand with the three-pointed star was later able to console itself by… Continue reading German Handelsblatt: Luxury strategy: Mercedes is dropping the A-Class – a turning point that triggers criticism004543
Hyundai Motor’s ‘The Bigger Crash’ Brand Campaign Ads Win Silver Lions at Cannes Lions International Festival of Creativity
The Bigger Crash outdoor billboard and print ad campaign features cars overturned by hurricanes that happened in the past several years around the world. The campaign shows the seriousness of climate change through captions about the wind speed of the hurricanes, not the speed of the vehicles, such as ‘Katrina 280 km/h’ and ‘Jebi 285 km/h.’… Continue reading Hyundai Motor’s ‘The Bigger Crash’ Brand Campaign Ads Win Silver Lions at Cannes Lions International Festival of Creativity
AI Chipmaker Hailo Collaborates with Renesas to Enable Automotive Customers to Seamlessly Scale from ADAS to Automated Driving
Joint solution is available now to enable powerful, efficient and safe automotive ECUs TEL AVIV, Israel, June 27, 2022 /PRNewswire/ — Hailo, the leading edge Artificial Intelligence (AI) chipmaker, today announced its collaboration with Renesas, a premier supplier of advanced semiconductor solutions, to deliver a powerful and energy-efficient processing solution enabling advanced driver-assistance (ADAS) functions… Continue reading AI Chipmaker Hailo Collaborates with Renesas to Enable Automotive Customers to Seamlessly Scale from ADAS to Automated Driving
@niche: Navya to assemble pre-series of Muses connected, urban utility vehicles at Vénissieux, paving the way to their automization001972
Villeurbanne, France, June 27th – 07:30 CEST – NAVYA (FR0013018041 – Navya), an autonomous mobility systems leader, has announced the […] Villeurbanne, France, June 27th – 07:30 CEST – NAVYA (FR0013018041 – Navya), an autonomous mobility systems leader, has announced the signing of a contract with Muses Europe for the assembly of 300 electric utility… Continue reading @niche: Navya to assemble pre-series of Muses connected, urban utility vehicles at Vénissieux, paving the way to their automization001972
Electric vehicle charging infrastructure: A new roadmap
Representative Image As India picks up pace in the domestic e-mobility sector, the importance of an accessible network of Electric Vehicle Charging Infrastructure (EVCI) in enabling a robust environment for electric vehicles (EVs) is now being recognised more than ever. If EVs across all segments (2-wheelers, 3-wheelers, and 4-wheelers) are spoken of as the new… Continue reading Electric vehicle charging infrastructure: A new roadmap
German Handelsblatt: Luxury strategy: too unprofitable, too European: Mercedes wants to take the A class out of the range004542
A-class sedan from Mercedes-Benz From the middle of the decade, the group will no longer build the model series. (Photo: Daimler AG) For decades, size was what counted most at Mercedes-Benz. The dream of the “Welt AG” with Chrysler burst abruptly, but the brand with the three-pointed star was later able to console itself by… Continue reading German Handelsblatt: Luxury strategy: too unprofitable, too European: Mercedes wants to take the A class out of the range004542
German Handelsblatt: Luxury strategy: Too unprofitable, too European: Mercedes wants to take the A class out of the range004541
For decades, size was what counted most at Mercedes-Benz. The dream of the “Welt AG” with Chrysler burst abruptly, but the brand with the star was later able to console itself by selling more cars than arch-rival BMW. In order to permanently dominate the premium league, Mercedes expanded its model range to more than 40… Continue reading German Handelsblatt: Luxury strategy: Too unprofitable, too European: Mercedes wants to take the A class out of the range004541
German Handelsblatt: Luxury strategy: Too unprofitable, too European: Mercedes wants to take the A class out of the range004538
For decades, size was what counted most at Mercedes-Benz. The dream of the “Welt AG” with Chrysler burst abruptly, but the brand with the star was later able to console itself by selling more cars than arch-rival BMW. In order to permanently dominate the premium league, Mercedes expanded its model range to more than 40… Continue reading German Handelsblatt: Luxury strategy: Too unprofitable, too European: Mercedes wants to take the A class out of the range004538