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Lamborghini Hong Kong opens new Showroom
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Lamborghini Hong Kong’s new large showroom has over 3,000 square-feetLocated in the heart of Wanchai’s Star Street Precinct, the go-to destination for creative minds seeking a unique lifestyleInaugurated in the presence of Chairman & CEO, Mr. Stefano Domenicali and his colleagues from Sant’Agata BologneseNew brand environment showroom heralds forthcoming Super SUV and increased volumesHong Kong, 19 October 2017 – Lamborghini Hong Kong opens its brand new showroom, marking a new era for the House of Raging Bull in the Pearl of the Orient for more than 25 years. Incorporating Lamborghini’s revamped corporate design, the new showroom reflects the need for increased space as the company expands its model line-up with the market launch of its new Super Sport Utility Vehicle (SUV) by mid 2018. Spanning over 3,000 square-feet, the complex is Lamborghini Hong Kong’s largest showroom to date and is located at 1A Star Street in Wanchai, an elegant neighborhood and a go-to destination for creative minds seeking a unique lifestyle. “Lamborghini is a strong, highly-acclaimed brand worldwide, and our new dealership environment is a very tangible demonstration of this,” said Automobili Lamborghini Chairman & Chief Executive Officer, Mr. Stefano Domenicali. “We are committed to building a solid dealer network that clearly communicates our brand to loyal and new clients in both the way we look and the way we operate. Lamborghini and our dealer partners are investing in a bright future together,” added Mr. Domenicali. Mr. Albert Wong, Director of Lamborghini Hong Kong added: “Endowed with the support of Lamborghini owners and enthusiasts, Hong Kong is one of our most important retail outlets around the world. The new showroom simply reflects our confidence in Lamborghini’s business in Hong Kong, in anticipation of the expanded model line-up and increase in sales with the launch of the new Super SUV,” said Mr. Wong. The new showroom exteriors are instantly recognizable by the illuminated Lamborghini shield on a black background that glows at night. Inside, the space is bright and clean, characterized by polygons, sharp forms, raw surfaces and a diffusion of light and color. There are also opportunities for customers to literally ‘touch and feel’ the world of Lamborghini: a client lounge that includes a car configuration system to guide the customers through specifying their Lamborghini; product and Ad Personam areas that provide samples of exterior and interior finishes, allowing customers to physically touch and play with combinations of colors and materials, such as soft leathers or the appearance of carbon fiber. The complex also houses the headquarters of Kingsway Holdings, the parent company of Lamborghini Hong Kong (Kingsway Cars Ltd.), Lamborghini Guangzhou (Kingsland Cars Ltd.) as well as the Hong Kong-side of Lamborghini Macau (Kingsbridge Cars Ltd., a joint-venture between Kingsway Holdings and Macau-based Resuma Motors Ltd.) To celebrate this momentous occasion, distinguished guests such as Consul General of Italy in Hong Kong & Macau Mr. Antonello De Riu as well as top management from Automobili Lamborghini, including Chairman & Chief Executive Officer Mr. Stefano Domenicali, Chief Commercial Officer Mr. Federico Foschini, and Lamborghini Hong Kong Managing Director Mr. Leo Wong, Director Mr. Albert Wong, were in attendance at the launch ceremony today. Guests also had the privilege of appreciating up-close the highly-exclusive Lamborghini Centenario Coupe in a stunning matte Verde Bronte exterior color, contrasted with golden carbon-fiber finishes. Created as a tribute to the 100th Anniversary of Automobili Lamborghini founder Ferruccio Lamborghini, the Centenario is limited to 40 units (20 Coupe and 20 Roadster), with this particular unit loaned for display at the opening ceremony as a gesture of support from its owner. The Aventador S Coupe – the newest flagship Lamborghini – painted in Rosso Mars (metallic red) and outfitted in a plethora of carbon-fibre options, is displayed alongside the legendary Centenario.
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Italian companies announced as joint winners of the “Lamborghini Road Monument“ Competition
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Sant’Agata Bolognese, 28 November 2016 – Two design studios, both from Italy, have been announced as the joint winners of the Lamborghini Road Monument Competition, the international architectural contest launched last September for the design of two installations inspired by the House of the Raging Bull. Both ACQ Studio and 0.9 won the unanimous vote of members of the Jury and will see their projects installed at the gates of Sant’Agata Bolognese, the town where Automobili Lamborghini is based, within autumn 2017.
Automobili Lamborghini decided to make an exception and announce two winners on account of the very high quality of the entries. Both winners will receive the total prize money of 12,000 Euros.
The entry submitted by ACQ Studio team from Livorno is an installation featuring taut, minimalist and sharp lines: the same stylistic language of Lamborghini super sports cars with their geometrical surfaces and intersections. The project penetrates the ground before soaring up towards the sky with the golden, stylized and linear forms of the Lamborghini shield.
The entry submitted by “0.9” team, originally from Milan but now based in London, pays homage to speed and dynamism. The installation takes the idea of ‘suspended speed’, and reproduces the silhouette of a Lamborghini super sports car in sections. How the work is seen depends on the angle of observation, in the same way that a Lamborghini changes as it flashes past at high speed. The metal sections emphasize the dynamic and changing effect of the sculpture.
The event was launched by Automobili Lamborghini in partnership with YAC, Young Architects Competitions, and proved to be a record contest: over 500 projects were submitted to the jury by design studios and architects from around the world. 25% of applications were sent in from Italy, the remainder from other countries in Europe, America (20%), Asia (20%), Oceania (4%) and Africa (2%).
Young architects, designers and practices competed to create works that will enhance the entry points to the town of Sant’Agata Bolognese, where Lamborghini is headquartered. The competition’s goal was to offer the local area a renewed sense of identity with installations making their marque on contemporary architecture through their interpretation of Lamborghini’s philosophy: visionary, cutting edge in terms of its technology, and stylistically pure.
The contest was sponsored by the Emilia-Romagna Region, the Metropolitan City of Bologna, the municipality of Sant’Agata Bolognese, the Academy of Fine Arts of Bologna and Unindustria Bologna, and had the benefit of an exceptional international jury. Four internationally famous architectural practices, such as Zaha Hadid Architects, Studio Fabio Novembre, Studio Libeskind and Foster + Partners, judged the entries alongside Francesco Dal Co, Editor of «Casabella», Giuseppe Cappochin, President of the Italian Professional Association of Architects, Annalisa Trentin from the University of Bologna, Stefano Domenicali, Chairman & Chief Executive Officer of Automobili Lamborghini, and Mitja Borkert, Director of Lamborghini Centro Stile.
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