Lamborghini Magazine with augmented reality for the first time

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Sant'Agata Bolognese, 30 June 2016 – Lamborghini Magazine, the brand's glossy and multiple award-winning six-monthly publication, will get for the first time augmented reality content starting from Issue 18. Its pages are now enriched with digital elements thanks to an enhanced reality app, “Lamborghini AR”, which can be downloaded free of charge from Apple Store and Google Play Store.
When readers aim their smartphones or tablets at the corresponding symbol they can now access significant additional content from the magazine's pages, which come alive with videos and images to offer a unique interactive digital experience.
In Issue 18 the editorial by Stefano Domenicali, Chief Executive Officer of Automobili Lamborghini, is completed by a video message to readers, while the test of the Aventador in Scotland lets the reader experience all the excitement of driving the Lamborghini super sports car from the driver's perspective. Extra contents take the reader to a front-row position at the launch of the Huracán Spyder in Miami and on a trip sitting in the exclusive interior of the Centenario, the limited series created to celebrate the 100th anniversary of founder Ferruccio Lamborghini's birth.

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Lamborghini inaugurates new carbon fiber research center Advanced Composite Structures Laboratory in Seattle, WA

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Sant'Agata Bolognese / Seattle (WA), June 20, 2016 – Automobili Lamborghini is celebrating the grand opening for the new Seattle-based carbon fiber research facility, the Advanced Composite Structures Laboratory (ACSL).
Operating as an entity outside of the company's headquarters in Sant'Agata Bolognese, the ACSL is responsible for unlocking new potential in carbon fiber. The breakthroughs that take place here go on to influence developments in Lamborghinis of the future. The official grand opening of the new ACSL also marks the 30th anniversary of Lamborghini's use of carbon fiber reinforced polymer in its vehicles.
“Carbon fiber is a material that Lamborghini has a long history with. Starting with the Countach Quattrovalvole and continuing today, it is one of the most important keys to the success of our cars in the past, present and future,” said Stefano Domenicali, Automobili Lamborghini Chief Executive Officer.
Seattle is a strategic location for the ACSL, particularly because of its collaboration with Boeing in working toward carbon fiber innovations that are beneficial in both automotive and aerospace applications.
“Seattle is a nexus for innovation and Lamborghini's choice to base its carbon fiber research center here reflects that,” Washington State Gov. Jay Inslee said, “Lamborghini's Advanced Composite Structures Laboratory, their continued success in developing breakthrough technology, and their collaboration with Boeing is a benefit and a point of pride for the city and the state of Washington.”
Forged Composite® is one of the most important developments to come from research within the ACSL which shortens the amount of production time required to form components by comparison the traditional labor techniques.
The technology made its debut in 2010 with the Sesto Elemento limited series supercar where it served in a structural capacity and as proof of how capable the rapid-formed material is. Such continued refinements in the manufacturing process have allowed Lamborghini to enhance its finished product for structural and aesthetical application in 2013.
“By continuing to develop our patented Forged Composite materials, we are able to create a product that can enhance Lamborghini super sports cars in both their performance and their appearance,” said Maurizio Reggiani, Board Member, R&D. “The ability to leverage this kind of lightweight material gives Lamborghini an advantage that will benefit our cars – as well as production process – in the future.”
Lamborghini's dedication to leading the industry in carbon fiber innovation goes beyond material development through the ACSL to find and recruit young, talented engineers from around the world.
Lamborghini debuted the latest car to showcase its mastery of carbon fiber during the 2016 Geneva Motor Show. The Centenario, which was on display for the exclusive event, is available in a body made of fully exposed carbon fiber.
Meant to mark what would have been company founder Ferruccio Lamborghini's 100th birthday, the Centenario is a marriage between acknowledgements of past milestones and technological “firsts.” Appropriately, it is only available in a very limited production run of 20 coupes and 20 Roadsters.

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Automobili Lamborghini Inaugurates New Museum and Waves Off The 50th Anniversary Miura Tour

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Stefano Domenicali, CEO of Automobili Lamborghini, today inaugurated the new Lamborghini Museum at the company's headquarters in Sant'Agata Bolognese near Bologna. The museum's layout and displays have been completely renovated, providing a new visitor experience including multimedia displays and activities. The inauguration was held to coincide with the first stage of the Miura Tour, the owners' rally celebrating the iconic super sports car's 50th anniversary, with a journey of over 500 km through the Italian regions of Emilia, Liguria and Tuscany. The participants' 20 Miuras, put on display at the heart of the company, were saluted by a flyby of four Eurofighters from the 36th Stormo Caccia (fighter squadron) of the Gioia del Colle airbase near Bari in southern Italy. The new Chief of Staff of the Italian Air Force, Lt. Gen. Enzo Vecciarelli, was present.
Stefano Domenicali remarked: “The inauguration of the new Museum on the same day as the Miura Tour sets off, sends out a clear signal on Lamborghini's commitment to honoring its history. The Museum, which has been designed as an authentic experience for visitors, will be a key attraction for an ever-increasing number of arrivals from around the world. The new layout now provides a richer experience of the world of Lamborghini where our history, engines, design and technology come together in a journey from the brand's past to its future.”

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Raphael Richmond

Raphael Richmond leads Ford Motor Company’s Corporate Compliance Office, whose mission is to promote and preserve Ford’s culture of ethics and compliance within its dynamic global business. Prior to taking on this leadership role as Ford’s Global Director of Compliance, Ms. Richmond worked with Ford’s executive team to ensure legal compliance with corporate financial disclosures,… Continue reading Raphael Richmond

GM designers’ personal collector cars hint at future classics

GM designers’ personal collector cars hint at future classicsGM designers’ personal collector cars hint at future classics FullscreenPosted!A link has been posted to your Facebook feed.
Buy PhotoA little-known Oldsmobile Cutlass F-85 shows off its sharply creased sheet metal at the General Motors Design staff car show during Dream Cruise week.Buy PhotoFullscreenBuy PhotoA little-known Oldsmobile Cutlass F-85 shows off its sharply creased sheet metal at the General Motors Design staff car show during Dream Cruise week.Buy PhotoFullscreenBuy PhotoA little-known Oldsmobile Cutlass F-85 shows off its sharply creased sheet metal at the General Motors Design staff car show during Dream Cruise week.Buy PhotoFullscreenBuy PhotoA little-known Oldsmobile Cutlass F-85 shows off its sharply creased sheet metal at the General Motors Design staff car show during Dream Cruise week.Buy PhotoFullscreenBuy PhotoA little-known Oldsmobile Cutlass F-85 shows off its sharply creased sheet metal at the General Motors Design staff car show during Dream Cruise week.Buy PhotoFullscreenBuy PhotoA little-known Oldsmobile Cutlass F-85 shows off its sharply creased sheet metal at the General Motors Design staff car show during Dream Cruise week.Buy PhotoFullscreenBuy PhotoA rare Oldsmobile 442 at the General Motors Design staff car show during Dream Cruise week.Buy PhotoFullscreenBuy Photo1965 Chevy Impala at the General Motors Design staff car show near Woodward Avenue in Royal Oak.Buy PhotoFullscreenBuy Photo1965 Chevy Impala and a 1970 Ford Mustang Mach One at the General Motors Design staff car show near Woodward Avenue in Royal Oak.Buy PhotoFullscreenBuy Photo1970 Ford Mustang Mach One at the General Motors Design staff car show during Dream Cruise week.Buy PhotoFullscreenBuy PhotoThe profile and high roof of this classic Chevy station wagon hints at how designers can create unique looks and personalities for the next generation of car-SUV crossovers.Buy PhotoFullscreenBuy PhotoThe profile and high roof of this classic Chevy station wagon hints at how designers can create unique looks and personalities for the next generation of car-SUV crossovers.Buy PhotoFullscreenBuy PhotoThe profile and high roof of this classic Chevy station wagon hints at how designers can create unique looks and personalities for the next generation of car-SUV crossovers.Buy PhotoFullscreenBuy PhotoCollectible and customized pickups are a growing trend at the General Motors Design staff car show during Dream Cruise week.Buy PhotoFullscreenBuy PhotoCollectible and customized pickups are a growing trend at the General Motors Design staff car show during Dream Cruise week.Buy PhotoFullscreenBuy PhotoCollectible and customized pickups are a growing trend at the General Motors Design staff car show during Dream Cruise week.Buy PhotoFullscreenBuy PhotoCollectible and customized pickups are a growing trend at the General Motors Design staff car show during Dream Cruise week.Buy PhotoFullscreenBuy PhotoCollectible and customized pickups are a growing trend at the General Motors Design staff car show during Dream Cruise week.Buy PhotoFullscreenBuy PhotoCollectible and customized pickups are a growing trend at the General Motors Design staff car show during Dream Cruise week.Buy PhotoFullscreenBuy PhotoCollectible and customized pickups are a growing trend at the General Motors Design staff car show during Dream Cruise week.Buy PhotoFullscreenBuy PhotoThe Dodge Neon SRT-4: An under-appreciated performance compact gets its due at the General Motors Design staff car show during Dream Cruise week.Buy PhotoFullscreenBuy PhotoThe Dodge Neon SRT-4: An under-appreciated performance compact gets its due at the General Motors Design staff car show during Dream Cruise week.Buy PhotoFullscreenBuy PhotoThe Dodge Neon SRT-4: An under-appreciated performance compact gets its due at the General Motors Design staff car show during Dream Cruise week.Buy PhotoFullscreenBuy PhotoA Cadillac CTS wagon at the General Motors Design staff car show near Woodward Avenue in Royal Oak.Buy PhotoFullscreenBuy PhotoA Cadillac CTS wagon at the General Motors Design staff car show near Woodward Avenue in Royal Oak.Buy PhotoFullscreenBuy PhotoFun and sporty SUVs are nothing new, as evidenced by the lifted open-topped Chevrolet K5 Blazer at the General Motors Design staff car show during Dream Cruise week.Buy PhotoFullscreenBuy PhotoFun and sporty SUVs are nothing new, as evidenced by the lifted open-topped Chevrolet K5 Blazer at the General Motors Design staff car show during Dream Cruise week.Buy PhotoFullscreenBuy PhotoFun and sporty SUVs are nothing new, as evidenced by the lifted open-topped Chevrolet K5 Blazer at the General Motors Design staff car show during Dream Cruise week.Buy PhotoFullscreenBuy PhotoFun and sporty SUVs are nothing new, as evidenced by the lifted open-topped Chevrolet K5 Blazer at the General Motors Design staff car show during Dream Cruise week.Buy PhotoFullscreenReplay1 of 292 of 293 of 294 of 295 of 296 of 297 of 298 of 299 of 2910 of 2911 of 2912 of 2913 of 2914 of 2915 of 2916 of 2917 of 2918 of 2919 of 2920 of 2921 of 2922 of 2923 of 2924 of 2925 of 2926 of 2927 of 2928 of 2929 of 29AutoplayShow ThumbnailsShow CaptionsIf you’d like to know what tomorrow’s classic cars will look like, you could do worse than to see the vehicles that today’s auto designers collect, rebuild and restore.
That’s part of the attraction of Design on Woodward, the annual car show featuring classics and performance cars owned by members of General Motors’s design staff.
Designers, model makers, sculptors and more parade their vehicles from Design HQ at the GM tech center in Warren to Memorial Park on the corner of Woodward Avenue and 13 Mile Road during Dream Cruise week each year.
Refreshingly, the show isn’t a GM-only affair. This year’s display included performance cars of all stripes, from a Dodge Neon SRT-4 to a $100,000-plus Audi R8.Anybody who thinks the idea of high-roofed family vehicles like the Chevy Traverse and Ford Explorer are new might change their mind after walking around a spacious and ornate 1950s Chevrolet station wagon. The proportions of ‘50s classics may hold many clues to automakers’ design plans for the next generation of SUV-passenger car crossovers.The best of frenemies, a 1965 Chevrolet Impala with a 283 V8, was parked next to a 1970 Ford Mustang Mach One next to Woodward, where the brands have competed for bragging rights for decades. Pickups are a rising trend in car collecting, performance and customization. A blue-green 1970 Chevy pickup looked prehistoric compared to a modern Silverado. A lifted, chopped-top Blazer SUV proved the idea of fun, sporty SUVs is nothing new.Contact Mark Phelan: mmphelan@freepress.com or 313-222-6731. Follow him on Twitter @mark_phelan.
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Careem’s co-founder Mudassir Sheikha speaking at RISE in Hong Kong

RISE is the largest tech conference in Asia and brings speakers from the world’s biggest companies, most exciting startups, media and investors to their annual meeting in Hong Kong. Over 14,000 people from 90 countries gathered this month and Careem’s co-founder Mudassir Sheikha was one of the key speakers.

Mudassir spoke about the biggest mistake he’s made; the importance of hiring people who are super ambitious; why Careem doesn’t have employees and the two things that startups in the Middle East really struggle with.

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Key people from Careem are regularly being asked to speak at events, such is the interest in what we are doing. Last month Junaid Iqbal, Managing Director of Careem Pakistan, gave a TEDx talk on the philosophy on knowing that you know nothing.

For more on the RISE click here.