An exhibition dedicated to Ayrton Senna inaugurated at the Lamborghini Museum at Sant’Agata Bolognese

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Sant’Agata Bolognese, 12 April, 2017 – Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini, inaugurated the Ayrton Senna exhibition at the Lamborghini Museum in Sant’Agata Bolognese.
The event welcomed the participation of Ercole Colombo and Giorgio Terruzzi, curators of the photographic record, and Mauro Forghieri and Daniele Audetto, who attended the test drive in 1993 when Senna drove a McLaren fitted with a Lamborghini engine on the Estoril circuit.
Every race car ever driven by the Brazilian champion is on display, from his debut outing to his tragic accident, heightening the appeal of the “Ayrton Senna. The last night” photography exhibition. The cars on display include the white MP4/8, identical to the one tested at Estoril, along with its engine.
The exhibition is open daily from 12 April to 9 October, including Sundays, from 9.30 am to 7 pm, and runs alongside the Lamborghini Museum’s permanent collection.

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An exhibition dedicated to Ayrton Senna inaugurated at the Lamborghini Museum at Sant'Agata Bolognese

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Inaugurata la mostra su Ayrton Senna al Museo Lamborghini di Sant'Agata Bolognese

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Ayrton Senna und sein Mythos – Ausstellungseröffnung im Lamborghini Museum in Sant'Agata Bolognese

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Paolo Poma appointed new CFO of Automobili Lamborghini

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Sant’Agata Bolognese, 12 June 2017 – Automobili Lamborghini has appointed Paolo Poma as Chief Financial Officer and Managing Director. He will join the team led by Chairman and Chief Executive Officer, Stefano Domenicali, effective immediately.
In his new role, Paolo Poma will be responsible for finance, administration and control, IT, legal affairs, compliance and risk management. Poma will be taking over from Werner Neuhold, who has been appointed Chief Compliance Officer (CCO) at AUDI AG.
Born in Bergamo on 22 June 1966, Poma received his degree in Engineering Management from the Polytechnic University of Milan. He began his career in the construction sector, where he worked in operations, then went on to earn his Master’s in Business Administration from the SDA Bocconi School of Management.
In 2000 he went to work for McKinsey & Co. in Milan and, after two years, was appointed Director of Planning and M&A for Ducati. In 2005, he took over the same position at the Tenaris Group in Buenos Aires.
In 2007, he returned to Ducati, where he filled various finance roles with increasing levels of responsibility, until his appointment as CFO in 2011.
Following Ducati’s acquisition by the VW Group in 2012, he guided the company through its integration into the group and, in 2015, he was appointed Chief Financial Officer and Managing Director of Volkswagen Group Italia, from where he has joined Lamborghini.

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Automobili Lamborghini and the Massachusetts Institute of Technology join forces to write the future of super sports cars

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Sant’Agata Bolognese/Boston, 18 October 2016 – Automobili Lamborghini has signed an agreement with the MIT-Italy Program at the Massachusetts Institute of Technology.
The agreement marks the start of a collaboration between these two outstanding entities for the creation of a project that intends to write an important page in the future of super sports cars for the third millennium.
This strategic partnership will enable students and the teaching staff at MIT and Lamborghini engineers to compare notes and work together on mutually interesting, cutting-edge research projects, focusing primarily on new materials in the automotive field, with exchange, collaboration projects and workshops leading to joint research in the chosen fields.
The partnership represents a step into the future for the automotive industry, with the ultimate aim of paving the way for a very ambitious project, namely a super sports car ready for the challenges of the third millennium.

Stefano Domenicali, Chairman & Chief Executive Officer of Automobili Lamborghini:”We want people to think of us more and more as a trendsetter in the super luxury and sports car segment. MIT has always been a pioneer in innovation and we are proud to have signed this general agreement with such an illustrious institution, which will lead to the study of issues of mutual interest relating to the super sports car for the 3rd millennium”.
Serenella Sferza, Co-director of MIT-Italy Program:”MIT-Italy is a two way bridge linking MIT and Outstanding Names in Italian Industry. It is hard for us to imagine a better partner than Lamborghini, and we are looking forward to the projects that this partnership will help us develop”.
Armando Varricchio, Italian Ambassador to the United States:”The partnership between the Massachusetts Institute of Technology via the MIT-Italy Program and Lamborghini represents a new and important step in sealing the cooperation between Italian industry and American research, confirming the strong and mutual interest linking them and the potential for further growth. Italian technology is confirming its status among the top ranking countries in the world, capable of successfully standing its ground in a competitive market like the United States”.
Michele Scannavini, Chairman of ICE:”Last year, Italian technology in general came first in terms of overall trade with the USA, with a share of 30%. Italy’s huge export capacity resides in the strength of its SMEs and associated clusters, the one at Bologna ranking among the most important ones; agreements like this with Lamborghini are proof of the undisputed excellence of our industries in the field of innovation”.

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Automobili Lamborghini e Massachusetts Institute of Technology insieme per creare il futuro delle supersportive

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Automobili Lamborghini & Massachusetts Institute of Technology

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Lamborghini Magazine with augmented reality for the first time

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Sant'Agata Bolognese, 30 June 2016 – Lamborghini Magazine, the brand's glossy and multiple award-winning six-monthly publication, will get for the first time augmented reality content starting from Issue 18. Its pages are now enriched with digital elements thanks to an enhanced reality app, “Lamborghini AR”, which can be downloaded free of charge from Apple Store and Google Play Store.
When readers aim their smartphones or tablets at the corresponding symbol they can now access significant additional content from the magazine's pages, which come alive with videos and images to offer a unique interactive digital experience.
In Issue 18 the editorial by Stefano Domenicali, Chief Executive Officer of Automobili Lamborghini, is completed by a video message to readers, while the test of the Aventador in Scotland lets the reader experience all the excitement of driving the Lamborghini super sports car from the driver's perspective. Extra contents take the reader to a front-row position at the launch of the Huracán Spyder in Miami and on a trip sitting in the exclusive interior of the Centenario, the limited series created to celebrate the 100th anniversary of founder Ferruccio Lamborghini's birth.

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Lamborghini Magazine becomes the first automotive magazine in augmented reality

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Automobili Lamborghini unveils a fresh look on the Web: New Lamborghini.com now online

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New Car Configurator available for customizing your car in every detailBrand-new content for retracing the company's history and discovering the latest new ideas​Sant’Agata Bolognese, 1 September 2016 – Automobili Lamborghini is renewing its digital image with the new Lamborghini.com website, featuring content and graphics that have been completely reworked. A new layout in bright colors forms the backdrop for a homepage that scrolls vertically like a magazine and presents the Lamborghini marque using multimedia language of videos and images with strong visual impact.
The new content, which is available in six languages and is designed to enhance your virtual experience in the world of Lamborghini, now includes the Car Configurator – a feature that allows customers and enthusiasts to customize their Huracán or Aventador in every detail with a few clicks.
The newly designed Brand section lets you retrace the history of the brand – from the masterpieces of yesteryear to important personalities in the company's past – by describing the design and innovations that have helped turn Lamborghini into the only marque of its kind in the world.
The Motorsport section has also been revamped. It provides virtual access to the world of Squadra Corse – the Lamborghini racing department. A new blog section enables visitors to stay abreast of the latest racing activities, from news of Blancpain Super Trofeo and GT races, to information on Lamborghini's Junior driver programs.
The new Experience section provides an overview of activities for customers and fans which are designed to introduce to the world of Lamborghini, from the new Museum in Sant’Agata Bolognese, to Accademia and Esperienza driving courses, including events scheduled all over the world.
Finally, updates and new ideas on the Lamborghini world are available in real time in the news and social wall sections, which provide a window on the enthusiastic community of the millions of fans who follow the official profiles of Lamborghini.

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Automobili Lamborghini si rinnova sul web: Online il nuovo sito Lamborghini.com

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Neue Website Lamborghini.com jetzt online

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Lamborghini Opens in Bristol First Dealership in New Corporate Design

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New brand environment heralds forthcoming SUV and increased volumes “Lamborghini and our dealer partners are investing in a bright future”, says Automobili Lamborghini CEO Stefano Domenicali​Sant’Agata Bolognese/Bristol, UK, 22 September 2016 – Automobili Lamborghini is preparing its international dealer network for the future, with the launch of a new dealership corporate identity and brand environment.
The first dealership to sport the new showroom design and service center officially opens today in Bristol, increasing the UK dealer network to eight outlets. The new corporate design will roll-out worldwide to all new and existing showrooms over the next years.
The new showroom environment reflects the need for increased space as Lamborghini expands its model line-up and doubles sales with the launch of its new SUV by 2018.
“Lamborghini is a strong, highly-acclaimed brand worldwide, and our new dealership environment is a very tangible demonstration of this, perfectly communicating our philosophies of Pure, Visionary and Cutting Edge,” said Automobili Lamborghini Chief Executive Officer, Stefano Domenicali. “It is also important that we continue to build a solid, committed dealer network that clearly communicates our brand to loyal and new clients in both the way we look and the way we operate. Both Lamborghini and our dealer partners are investing in a bright future.”
The new showroom exteriors are instantly recognizable by the illuminated Lamborghini shield on a black background that glows at night, and complemented by a black totem sporting the Lamborghini bull logo. The new showroom space is bright and clean, characterized by polygons, sharp forms, raw surfaces and a diffusion of light and color. Opportunities to literally ‘touch and feel’ the world of Lamborghini include digital elements to enhance the customer experience: a client lounge includes a car configuration system to guide the customer through specifying his Lamborghini; product and Ad Personam areas provide samples of exterior and interior finishes and allow clients to physically touch and play with combinations of colors and materials, such as soft leathers or the appearance of carbon fiber.
The range of Lamborghini models is displayed, with a car on a white center-stage uplit by LED lights in a complementary color to its exterior. Video walls give clients and even passers-by an insight into the world of Lamborghini. An area dedicated to Accessori Originali displays aftersales enhancements, and includes a digital experience with headphones and screen to explore and even hear product features such as engine sounds. The Collezione Automobili Lamborghini range of clothing and accessories has a dedicated space in the entrance, visible from both inside and through the showroom windows.

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Lamborghini eröffnet in Bristol den ersten Händler Showroom in neuem Corporate Design

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Lamborghini inaugura a Bristol il primo concessionario realizzato con la nuova Corporate Identity

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The new Lamborghini factory in Sant’Agata Bolognese: production site doubled, incorporating cutting-edge technologies

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Production site increased from 80,000 to 160,000 m2 Expansion in record time at full production capacityManifattura Lamborghini: the new expression of Industry 4.0Sant’Agata Bolognese, 17 October 2017 – Automobili Lamborghini’s ongoing strategic investment programme, aligned with the launch of its new Super SUV the Urus, sees its production site now doubled with the creation of substantial new facilities and technologies at its factory headquarters in Sant’ Agata Bolognese, Italy. As well as expanding the site from 80,000 to 160,000 m2, the Urus will also bring about a substantial increase in the company’s production capacity, doubling it to 7,000 units a year. The new production facility houses a new assembly line dedicated to Urus, the new finishing department for all Lamborghini models, and a new office building with LEED Platinum certification: the highest standard in the world for energy and environmental certification in building design and construction. A new test track has also been built with thirteen different surfaces specific to SUVs, as well as a new logistics warehouse, a second trigeneration power plant, and the new energy hub for centralized production of all the energy carriers. Ranieri Niccoli, Chief Manufacturing Officer, commented: “With our third model, we wanted to introduce the most innovative production technologies and smart factory concepts, supporting and complementing the activities of our workforce. Urus ushers in a new model of factory, which we call Manifattura Lamborghini, a new point of reference in the luxury automobile industry. The substantial resultant benefits include greater production flexibility, better information accessibility, and the interconnection of systems: strengthening the professionalism of craftsmanship that has always distinguished us and supporting the doubling of our production volumes.” The creation of new buildings and the installation of innovative technologies involved more than 600 enterprises working on the project with a total of 3,600 external workers. The factory expansion was completed in a record time of just 18 months, during which the company operated at full production capacity and achieved record sales in 2016 (+7% over the previous year). The project was achieved without neglecting Lamborghini’s commitment to environmental sustainability: the entire production facility in Sant’Agata Bolognese maintains the carbon neutral certification obtained in 2015. Manifattura Lamborghini The new Industry 4.0 assembly line, dedicated entirely to the Urus Super SUV, integrates new production technologies to support workers in assembly activities. The super sports car maker expresses this approach as Manifattura Lamborghini, which is characterized by four basic principles: Craftsmanship: preserving and optimizing craftsmanship with the integration of innovative technologies, increasing the potential for product customization on one hand, and guaranteeing the highest quality standards on the other.Competencies and specialization: digitalization enables workers, via touchscreen devices, to access production information made available by easily-consulted interconnected systems.Production process: AGVs (Automatic Guided Vehicles) are used as vehicle and material transport systems. Thanks to this system, the flexibility of the building layout is maintained.Ergonomics and safety: collaborative robots assist the workers, to improve ergonomics and for repetitive operations that require high quality, such as window gluing, under-body screwing, and wheel assembly.

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Lamborghini and Cervélo join forces on limited-edition triathlon bicycle P5X

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Sant’Agata Bolognese / Geneva, 8 March 2018 – Automobili Lamborghini and Cervélo Cycles present the triathlon bicycle Cervélo P5X Lamborghini edition at the 2018 Geneva International Motor Show.
The limited edition P5X features artwork by Automobili Lamborghini’s Centro Stile based at the company’s headquarters in Sant’Agata Bolognese. The iconic yellow topcoat and Y-shaped patterning on the frame and fork are familiar to Lamborghini enthusiasts, while a seat post number stamp denotes each model’s position in a production run of just 25 bikes.
The two companies share a combined passion for research and development and an unwavering commitment to raising the bar with every new product. This is evident in the new Cervélo P5X Lamborghini edition. The unique triathlon cycle combines bold new artwork with aerodynamically integrated storage, unprecedented micro-adjustability, and peerless aero performance honed by 180-plus hours of wind-tunnel testing.
“Our Lamborghini Accademia drivers have been training on Cervélo for some time now, so we already know how special, and how fast, these bikes are,” said Katia Bassi, Lamborghini’s Chief Marketing Officer. “With elite performance, outstanding design and innovation, this collaborative project was a natural fit for both brands.”
“This limited-edition speed machine unites brands that are passionate about world-class products and performance,” added Robert de Jonge, Managing Director at Cervélo Cycles. “Our triathletes lead the charge when it comes to racing, and now they can stand out from the crowd even more emphatically.”
Photos and video material: media.lamborghini.comInformation on Automobili Lamborghini: www.lamborghini.com

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Lamborghini Launches the Ad Personam Studio a New Area Dedicated to the Company’s Customization Program

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Sant’Agata Bolognese, 13 July 2016 – Lamborghini launches the Ad Personam Studio at its historic Sant’Agata Bolognese headquarters: an area dedicated entirely to the company's customization program, which enables each customer to create his or her very own, Lamborghini.
The Ad Personam Studio is located in the heart of the company's production facility, and its concept and furnishings inspired by creative spaces and design studios. It is designed to offer Lamborghini customers the unique experience of being aided by an Ad Personam specialist at every step of the process, in order to select colors, interior trim and the materials of their future super sports car.
Before specifying their car, the prospective owner visits the factory on a guided tour, so he or she can view possible configurations on actual Huracán and Aventador models. Next, the customer is hosted in the sophisticated yet minimal atmosphere of the Ad Personam Studio, which includes displays of leathers, colors, materials, seats and rims, and includes an advanced car configurator for digital simulation of possible options. The lounge area is also used for displaying the particular Lamborghini model ordered by the customer.
The Ad Personam program is available for both Huracán and Aventador. As one of the company's strategic offerings, the program not only ensures the best possible customer experience, but also enhances the product and brand in a broader sense.
Ad Personam began in 2006 and was expanded in 2013 with the creation of a dedicated team consisting of representatives from the company's principal departments. The goal of the Ad Personam group of specialists is to provide a tailored consulting service that aids each customer in choosing colors, materials, trim and accessories, which meet the stylistic criteria of the Lamborghini marque and are consistent with its stringent quality and safety standards.
Since 2013, more than 50 new Ad Personam exterior colors have been developed, and the option of applying two-tone paint and livery has been introduced. The number of possible combinations of colors and materials for the interior has also been increased. New materials have even been added, such as different types of Alcantara to enhance sporty components of the car interior and new fine leathers like the semi-aniline leather to enhance the luxurious feeling of the interior.
One of the most high-tech and in-demand Ad Personam materials is Forged Composite, an innovative carbon fiber material patented by Lamborghini and offered on both the roof and the interior and exterior details of the Aventador.
In the first half of 2016 more than 50% of Lamborghini super sports cars delivered were customized with the Ad Personam option – a percentage that has tripled over the past three years. The Aventador is undoubtedly the most customized model: the privilege of a clientele that is more sensitive to the exclusiveness and uniqueness of their purchase.

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Lamborghini presenta l’Ad Personam Studio Una nuova area dedicata al programma di personalizzazione

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Record Sales for Automobili Lamborghini in the first six Months of 2016: Deliveries exceed 2,000 Units

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Sant'Agata Bolognese, 6 July 2016 – In the first six months of the 2016 fiscal year, Automobili Lamborghini set a new sales record in its history. With 2,013 cars delivered to customers the company surpassed the 2,000 unit mark for the first time in a half year period. Furthermore, June 2016 has been a record month in the company's history with 416 units delivered to customers worldwide.
“Thanks to the enlargement of the Huracán family, including introduction of the Spyder and rear-wheel drive version in markets worldwide in spring this year, we were able to deliver an exceptional sales performance in the first six months of 2016,” said Stefano Domenicali, Chief Executive Officer of Automobili Lamborghini S.p.A. “With a solid order bank, not only for the Huracán, but also for our V12 model the Aventador, we aim to outperform the last year's sales record yet again.”
Lamborghini is a global brand and sales distribution is well-balanced among the three regions: EMEA (Europe, Middle East, Africa), America and Asia Pacific, which each account for approximately one third of global sales.
With 135 dealers serving 50 countries, worldwide deliveries to customers increased from 1,882 units in the first half of 2015 to 2,013 units in the first half of 2016. This marks an increase of 7%. The largest markets are the USA, Japan, UK, Greater China and Germany.
Thanks to the 1,370 units delivered of the V10 Huracán model, the first half of 2016 has been the most successful semester yet in Lamborghini's history for V10 sales. Sales figures of the Huracán in the first 24 months after market introduction were up by 87% compared to its predecessor, the Gallardo, in the same period after market launch.
Deliveries to customers of the twelve-cylinder Aventador totaled 643 units. The success story of the Aventador is reflected also in sales figures for the first 58 months after market introduction, which were up by 127% compared to its predecessor, the Murciélago, in the same period after market launch.

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Record Sales for Automobili Lamborghini in the first six Months of 2016: Deliveries exceed 2,000 Units

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Automobili Lamborghini: vendite record nei primi sei mesi del 2016 Superate le 2.000 unità

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Rekordabsatz für Automobili Lamborghini in den ersten sechs Monaten 2016: Auslieferungen übersteigen erstmals 2.000 Einh

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