German Manager Magazin: Showtime in Shanghai, Rumoren at Rivian – The newsletter “Manage: Mobility” 004145

Dear reader, dear reader, In the middle of Trump’s customs fight, which particularly targets China, the car world meets in Shanghai. At the largest car show in the world, the local manufacturers once again want to demonstrate their rapidly won power. Not too long ago, the stars were called Volkswagen, Mercedes or BMW. In the… Continue reading German Manager Magazin: Showtime in Shanghai, Rumoren at Rivian – The newsletter “Manage: Mobility” 004145

German FAZ: Looking for the lead009238

Audi’s advertising slogan “Ahead of Technology” was promising for a long time and made it clear the leadership claim of the Ingolstadt leadership. In the past there was a lot to celebrate, be it the gifted fifteen cylinder, the Quattro all-wheel drive or be it the light aluminum body called Space Frame. But the Audian’s… Continue reading German FAZ: Looking for the lead009238

German FAZ: Can BMW, Mercedes & Co. really keep up with BYD? 009237

They fight. Volkswagen, Mercedes and BMW are currently in China with full board strength, and the boardrooms in Germany are orphaned. China, the largest car market in the world, is a top priority. But after decades in which they dominated the market, the companies are in a deep identity crisis. This becomes clear at the… Continue reading German FAZ: Can BMW, Mercedes & Co. really keep up with BYD? 009237