There was a time when Volkswagen was a big number in the United States. In the 1950s and 1960s, VW brought its beetle to America, the Bulli became a symbol of the Flower power generation. But then the Wolfsburgers let a lot of grinding. False products and other mistakes led to their market shares going back and forth. The decision to build a first factory on site in Chattanooga, Tennessee had only been made a decade ago when VW had already become a niche provider in America. The competitors BMW and Mercedes did a lot better. They had built their own production locations in America much earlier than VW. Today they also export their expensive city off -road vehicles to the rest of the world. Now you have to see how the sleepiness of the Wolfsburg management could even become an advantage. The premium brand of the VW Group, Audi, will probably build a new factory in the United States. And this view is likely to impress the US President Trump more than the complex calculations of BMW and Mercedes. They advertise to offset their many exports with imports in order to achieve advantages in discount. Audi, on the other hand, has an investment in billions of bills, and the German auto industry is a crack. Already in April, when the top managers traveled to Washington in rows for negotiations, it became clear that everyone was fighting for themselves. The interests are too different, and at European level everything becomes even more complicated. The EU Commission not only has to take into account the continent’s auto industry, but also a variety of sectors and economic sectors. In the end, a small group then decides on the US president. More on the topic is that there is a lot at stake for German car companies. BMW and Mercedes fight for one of their most profitable sales markets. And VW boss Oliver Blume has no choice but to put everything on the American map. Audi and the stem brand VW should finally pick up more speed again in the United States. Because in China the group has already lost its connection.
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