German Manager Magazine: E-cars, agencies and fear of China – the billion-dollar risk in car sales003781

In many ways, 2024 will go down in history as a difficult year for the auto industry. If you look ahead, it is already clear: 2025 will not be any easier. Especially not for the sales departments of car manufacturers: On the one hand, they have to ensure that significantly more electric cars come onto… Continue reading German Manager Magazine: E-cars, agencies and fear of China – the billion-dollar risk in car sales003781

German Manager Magazine: Northvolt: What’s next for the battery start-up from Sweden?003780

Lack of money instead of giga production, struggle for existence instead of expansion: this has been the case since last week at the latest Northvolt in a new world. The start-up from Sweden has long been Europe’s great hope in the promising market for batteries, which will be needed on a large scale in the… Continue reading German Manager Magazine: Northvolt: What’s next for the battery start-up from Sweden?003780