The American electric car group Tesla cannot continue to use the upswing at the European electric market market. In April it set another bitter damper for the company of the controversial CEO Elon Musk. Again, the new registrations in the European Union crashed, this time by more than half, as can be seen from data from the European Manufacturer Association ACEA. After the first four months of the year, Tesla has to cope with a minus of a good 46 percent to only 41,677 cars. The EU car market as a whole has so far been on the spot this year, but it has been growing again in the previous year after the weakness. In the first four months, 15.3 percent of new registrations in the EU accounted for pure battery cars, a year earlier it was only 12 percent. In quantities, the growth over a quarter. Doubled e-car delivery-delivery is increasingly under pressure in a market for which the controversial entrepreneur Musk with the so-called gigafabrik in Grünheide opened his tents at the gates of Berlin and invested billions for this. Not only now Volkswagen is going to tour with its electric cars and is driving ahead of Tesla for miles – the Wolfsburg -based company was able to double the deliveries of pure electric vehicles in Europe in the first quarter. Vehicles) now outdated. According to data from Jato Dynamics’s market researchers, it was ready for the first time in April. The figures from Jato – the 28 countries instead of only the EU – BYD landed in April with 7,231 cars before Tesla with 7,165 cars. Jato-Analyst Felipe Munoz spoke despite the low advantage of a “turning point” for the European car market, especially since Tesla has been leading the market for years and BYD really started late. Bild from China is currently pulling the biggest time on Tesla by dealing with the dealer and sales to car rental companies, as data from the federal government Car market in the EU. In the first four months of 2,791 newly approved BYD models, just under twelve percent went to private owners. However, the proportion of private buyers at BYD is very low: Mercedes, for example, comes to almost 37 percent, the VW car brand at around 26 percent, BYD has so far been at a low level in Germany. Other providers like NIO and Xpeng are no different. As industry analyst Matthias Schmidt explains from Schmidt Automotive Research, the Chinese manufacturers overall initially, especially in Great Britain, Spain and Italy – and also go well with this strategy. In Great Britain, it is important to find a place in the market because of the not so big domestic competition as a easier for newcomers. This is also evident in historical data of the market, says expert Schmidt. And in Spain and Italy, cheap cars would be more well received by the price -conscious buyers, explains the specialist. In Western Europe, almost every 20th new car was a Chinese in the first quarter, he analyzes. This is an almost twice as high market share as two years ago.eu-Zölle brakes providers from Chinadie Zölle from Brussels against imported electric cars from the People’s Republic, however, the providers from Far East drove into the parade. The EU Commission thought unfair cheap competition through subsidies from Beijing and raised punitive tariffs last year that vary depending on the manufacturer. The Chinese make a virtue of it: According to Schmidt, two of three cars of Chinese manufacturers now have at least one plug-in drive, i.e. contain a combustion engine. Thus, they do not fall under the elevated tariffs, but the Asians also want to progress among the executors. BYD presented its dolphin surf electrical car last week – a car at an introductory price of 19,990 euros. For a long time, for example, politicians and, last but not least, buyers have been demanding cheaper electric cars so that electromobility also spreads to normal consumers. The cheap small car counterpart “ID.EVERY1” announced by VW in this price range should not come onto the market until 2027. However, more of their good reputation in terms of quality. In a current survey on behalf of the management consultancy BearingPoint in the USA, China, France and Germany, the German brands are in each of the four markets in each case with the quality of the quality. “Certainly also contributes to the fact that customers will not be sure whether the manufacturer will still exist in a few years and whether they still have a contact for service and repairs,” says Manuel Schuler, Global Head of Automotives at BearingPoint. Her good image is giving the German manufacturers a certain postponement in the competition with the challengers from China, says Schuler. Production in Hungary’s Boydish also comes to the German market at great speed, said BYD top manager Stella Li recently on ZDF. She announced further sales increases in the coming months and also focuses on the concern of many German drivers: the service after the purchase. The price is a relevant criterion. “But the service afterwards is also very important. We are working on offering more service workshops, we also work with third parties,” she said. In Hungary and Turkey, the electric car gourmet invests in its own production facilities. “Like other companies, we are open to invest elsewhere, even in Western Europe.” In the case of Germany, however, she did not let herself look at the cards: “We don’t know.”
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