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Tesla Adds Online Parts Sales, Hinting At Direct Customer Sales

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Published on September 7th, 2019 |

by Kyle Field

Tesla Adds Online Parts Sales, Hinting At Direct Customer Sales

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September 7th, 2019 by Kyle Field

Tesla added a new Parts page to its online shop today in a move that hints at more direct sales of parts to customers around the world. The new shop is somewhat stripped down as it stands today, with a few options for floor mats and new key cards for the Tesla Model 3, but it bodes well for the future.

Screen capture of: Tesla.com

Good For Customers
Parts have been hard to come by for DIY installers, with most turning to eBay for parts stripped from scrap yards, totaled vehicles, or leftovers from rim replacements and the like. It’s likely that sales on eBay will continue as owners look for more cost-effective ways to repair or upgrade their vehicles, but the addition of direct sales from Tesla would provide much needed relief for customers looking for harder-to-find parts.

Many parts just aren’t reused as easily as others, driving prices artificially higher on the resale market. Opening up the option to buy parts directly from Tesla will help DIY customers or shops get their vehicles repaired with fewer headaches. That’s better for Tesla’s customers, wherever they may live and drive.

Good For Tesla
Making parts available directly to customers over the internet replicates the parts supply model that the automotive industry has used for years, but eliminates the middle man. That gives customers and body shops the best prices from Tesla, without the need for any markups. To Tesla, that also means it gets all of the profits, at retail pricing, along with full control over those prices.

Tesla Mobile Service repairing the electromechanical door handle switch on our Tesla Model 3. Image credit: Kyle Field | CleanTechnica

In other words, selling parts directly gives customers the best prices for the highest quality parts, while putting profits back into Tesla’s pockets. That’s good for Tesla and keeps the company healthy while giving value back to consumers at the same time. It won’t eliminate the need or the opportunity for aftermarket parts suppliers to move into the space, but it will make the market smaller.

A Maturing Market
The addition of parts sales to customers to its repertoire is a step forward for Tesla and is just one more indicator that EVs are moving out of a niche market into the mainstream. My wife attempted to get the charging door on her Mercedes B-Class Electric repaired several times in the last 2 years, but only recently was able to have the service actually performed after the local dealership stepped up its game. It was still über expensive, but at least they were able to do it.

Tesla is similarly maturing as a company, and making more parts available to more customers around the world is a step towards that more mature position. Customers need to be able to get parts to repair their vehicles or have a body shop procure them directly. To date, Tesla has struggled to accommodate this need, but this new store is a good sign.

Reeling this vision back down to reality, Tesla still regularly struggles to actually provide parts to the approved body shops that order them. A simple repair of my driver’s side door handle took several weeks just for the parts to arrive after the initial request was put in. That seems unnecessary and hints at deeper issues with the company’s parts supply chain.

I’m not alone in this experience, with many customers waiting months for necessary parts to arrive before their vehicles could be repaired. Tesla needs to do better when it comes to supplying parts to customers and body shops, but this recent addition to the store gives us hope that the company is actually taking the need seriously.

About the Author

Kyle Field I'm a tech geek passionately in search of actionable ways to reduce the negative impact my life has on the planet, save money and reduce stress. Live intentionally, make conscious decisions, love more, act responsibly, play. The more you know, the less you need. TSLA investor.

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Mercedes-Benz continues double-digit sales growth in August

06.

September 2019

Stuttgart

177,819 Mercedes-Benz cars were delivered worldwide – a new record for the month of August (+14.0%). Significant growth in sales of compact cars continued in August (+28.6%). Renewed year-on-year increase in worldwide deliveries of C- and E-Class Saloons in August. Sales from January to August are approaching the high level of the previous year with more than 1.5 million units (-0.7%). “August was the second month in succession for Mercedes-Benz in which we posted a new record for worldwide unit sales. The encouragement and loyalty of our customers are an absolutely positive signal for us in view of the current challenges for the entire industry,” said Britta Seeger, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing and Sales. Stuttgart. With sales of 177,819 cars in August, Mercedes-Benz posted double-digit growth (+14.0%) for the second time in succession. At the same time, a new record was set for the month of August. Double-digit sales growth in all three regions – Europe, Asia-Pacific and NAFTA – and in those regions’ core markets were achieved last month. The continuing popularity of the compact cars had a positive impact on the development of unit sales (+28.6%). Deliveries of SUVs increased in August for the first time this year due to sales stimulus from the new models (+8.7%). Furthermore, worldwide deliveries increased once again last month of saloon cars of the Mercedes-Benz C-Class (+6.7%) and E-Class (+14.7%). Sales of 1,501,405 units in the first eight months of the year by the Stuttgart-based company with the three-pointed star are approaching the high prior-year level (-0.7%).
From January until August, Mercedes-Benz maintained its market leadership in the premium segment in markets including Germany, UK, France, Belgium, Switzerland, Portugal, Sweden, Denmark, Australia, Canada and Republic of South Africa.
“August was the second month in succession for Mercedes-Benz in which we posted a new record for worldwide unit sales. The encouragement and loyalty of our customers are an absolutely positive signal for us in view of the current challenges for the entire industry,” said Britta Seeger, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing and Sales. “Since August, our customers have been able to order the third generation of the compact-car family with hybrid drive. The EQ Power for the A- and B-Class demonstrates our plug-in offensive at Mercedes-Benz. By 2020, we want to expand the range to well over 20 model variants.”
Mercedes-Benz unit sales by region and market
In August, 62,213 cars with the three-pointed star were delivered in the Europe region and a new record for the month August was set (+13.1%). Sales in Germany, the domestic market, grew by a double-digit rate, as in July, to 26,658 units (+24.3%). In the first eight months of the year, 200,340 cars with the star from the Stuttgart-based company were delivered to customers – an increase of 2.7% compared with the same period of last year. Last month was the best August of all time for unit sales in Belgium, Switzerland, Poland, Austria, Portugal and Denmark.
Sales of 82,310 cars by Mercedes-Benz in the Asia-Pacific region are higher than ever before in an August (+13.8%). From January to August, 642,603 units were delivered in the region – also a new high for the first eight months of a year (+0.5%). In China, the region’s core market, 60,134 customers were delighted to receive their new car with the star in August, which is 12.8% more than in the prior-year month. Mercedes-Benz set sales records in China in both August and the first eight months of the year: 464,226 vehicles were delivered there in the period of January to August (+4.1%). A new August record was set also in South Korea and Vietnam last month.
Sales in the NAFTA region increased by a double-digit rate for the second month in succession to 29,678 units (+20.9%). As before, a key driver of sales growth in the region is its core market, the United States, where 24,771 Mercedes-Benz cars were sold in August (+21.8%). From January to August, sales of 196,779 units approached the prior-year level (-1.2%). Deliveries in Canada last month also increased by a double-digit percentage.
Mercedes-Benz unit sales by model
The model change for the compact cars also had a clear impact on sales in August: approximately 48,900 units of the A- and B-Class, CLA, CLA Shooting Brake and GLA were delivered last month (+28.6%). The main drivers of this growth besides the A-Class are above all the B-Class (+46.4%) and the new CLA Coupé, deliveries of which more than doubled in Europe last month. In the first eight months of the year, approximately 417,000 compact cars were sold worldwide (+9.5%). The compact cars thus set records for both August and the period of January to August.
Deliveries of the E-Class Saloon and Estate reached a new record for an August: 28,200 units sold represent an increase of 11.2% over the prior-year month. The E-Class Saloon reported sales growth worldwide of 14.7%. In China, the long-wheelbase version of the E-Class Saloon was very popular (+11.7%).
Sales in the SUV segment increased for the first time this year due to the positive impact of the model changes: approximately 61,800 units sold in August of the GLA, GLC, GLC Coupé, GLE, GLE Coupé, GLS and G-Class represent a growth of 8.7%. The main effects of the recent model changes came from the upgraded generation of the GLC and the new GLE – both also reached a new high in August. Deliveries of the new G-Class increased by a strong double-digit rate last month and in the first eight months of this year have already surpassed the record level of full-year 2017.
smart
A total of 11,161 two-door and four-door urban microcars of the smart brand were handed over to customers worldwide last month (+31.8%). Deliveries in the Europe region, especially in Germany, France and Italy, made a key contribution to the growth in August. In the first eight months of the year, 80,490 cars were sold worldwide (-5.9%). The electric models from smart are being upgraded and will have their world premiere at the 2019 Frankfurt Motor Show.
Overview of Mercedes-Benz Cars unit sales
August 2019
Change in %
Year to August 2019
Change in %
Mercedes-Benz
177,819
+14.0
1,501,405
-0.7
smart
11,161
+31.8
80,490
-5.9
Mercedes-Benz Cars
188,980
+15.0
1,581,895
-1.0
Mercedes-Benz
unit sales in the regions/markets
Europe
62,213
+13.1
593,441
-0.7
– thereof Germany
26,658
+24.3
200,340
+2.7
Asia/Pacific
82,310
+13.8
642,603
+0.5
– thereof China
60,134
+12.8
464,226
+4.1
NAFTA
29,678
+20.9
233,328
-3.1
– thereof USA
24,771
+21.8
196,779
-1.2

Press Contact

Christopher R. Springer

International Business Communications Mercedes-Benz Cars
Sales & After Sales

christopher_renz.springer@daimler.com

Tel: +49 711 17-33806

Fax: +49 711 17-7902-3252

Katja Liesenfeld

Manager International Business Communications Mercedes-Benz Cars
Sales & After Sales

katja.liesenfeld@daimler.com

Tel: +49 711 17-32972

Fax: +49 711 17-790-24594

Sofia Stauber

Head of International Business Communications
Mercedes-Benz Cars

sofia.stauber@daimler.com

Tel: +49 711 17-40598

Fax: +49 711 17790-91184

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