FCA to pilot car-sharing, subscription for Jeep ownersFiat Chrysler Automobiles NV is exploring new ways to boost sales of its money-minting Jeep brand through a three-month pilot with peer-to-peer car-sharing startup Turo and a trial subscription service for Jeep owners.
The automaker is recruiting owners to rent out their vehicles through Turo, which lists 350,000 models on its platform and pitches itself as a a way for motorists to offset their car payments. Fiat Chrysler also is partnering with Avis Budget Group Inc. on a three-month subscription service that will let owners swap their Jeeps for other vehicles, such as a Ram pickup or Dodge Challenger, said Tim Kuniskis, head of the Jeep brand in North America. Both pilots start next week in Boston and will be limited to the first 100 owners who register for each.
“All these people who are casually going, Is it for me or not for me?,’ I can then get them as potential prospects to sell them a brand-new Wrangler,” Kuniskis said in an interview at the Detroit auto show this week. “We’ll find out what’s good and what’s bad, what customers like and what they don’t like, and ultimately from that we’ll decide if we want to do this as something we promote to our dealerships at the time of sale.”
Mixed Success
Automakers and car dealers have been dabbling with flexible-ownership models, with mixed success. The goal is attracting younger consumers whose tastes have been shaped by the likes of Airbnb Inc. and Uber Technologies Inc.
General Motors Co. started a program last summer that lets owners rent out their GM vehicles using its car-sharing unit, Maven. GM’s Cadillac brand, BMW AG, Daimler AG’s Mercedes-Benz and Porsche AG all have tried out subscription pilots, though Cadillac paused its program and BMW slashed the initial pricing of its subscriptions after Mercedes offered a lower rate.
The biggest stumbling blocks in figuring out the subscription model are pricing and delivery, Kuniskis said. Avis will supply the inventory for the pilot to spare local dealers the depreciation risk of holding the cars. Participants will be able to flip models as many as six times during the three-month period, two with delivery and the rest requiring them to pick up the vehicle themselves.
“We know all the pluses and minuses of subscription services, we’ve seen some challenges,” Kuniskis said. “Let’s step our toe in, let’s see if this is, No. 1, right for the brand. If it makes sense, let’s try it.”
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Tag: VW
Alliance of VW and Ford: The van twins of the car alliances
Volkswagen and Ford will cooperate in the future on commercial vehicles: Together they want to build pickups and transporters. Such a close alliance in the commercial vehicle segment is quite common – in flatbed vans and vans roll numerous almost identical twin models on the streets. Volkswagen wants to first benefit from Ford in the… Continue reading Alliance of VW and Ford: The van twins of the car alliances
Such was the Wild West in the East
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Press Releases – Steel import restrictions now definitive, leaving EU auto manufacturers “extremely disappointed”
Brussels, 16 January 2019 – The European Automobile Manufacturers’ Association (ACEA) is extremely disappointed by the decision of EU member states to support the European Commission’s proposal to adopt definitive measures that will continue to restrict imports of steel into the EU. These measures do not take into account the needs of downstream users of… Continue reading Press Releases – Steel import restrictions now definitive, leaving EU auto manufacturers “extremely disappointed”
Thomas Müller – Biography
Thomas Müller was born on the 30th of May 1976 in Brazil. After studying mechanical engineering at the Technical University of Munich he entered the International Trainee Program of the AUDI AG in 2001. Following several positions in the development of braking control systems he was appointed executive assistant to the member of the board… Continue reading Thomas Müller – Biography
Next lawsuit against truck cartel
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VW and Ford want to build transporters and pick-ups together
To stay competitive, VW and Ford announce a far-reaching alliance. From 2022, common commercial vehicles will be launched – an alliance for electric vehicles will also be examined. Ford CEO Jim Hackett and Herbert Diess, CEO of VW Tuesday, 15.01.2019 16:27 clock US auto companies Ford and Volkswagen want to cooperate in the future –… Continue reading VW and Ford want to build transporters and pick-ups together
London taxi maker names former Audi executive as new CEO
FILE PHOTO: A London Electric Vehicle Company (LEVC) TX electric black taxi driving on the streets of central London, Britain, April 2, 2018. REUTERS/Hannah McKay (Reuters) – The London Electric Vehicle Company (LEVC), which makes the city’s popular black taxis, named former Audi executive Joerg Hofmann as its new chief executive, succeeding Chris Gubbey who… Continue reading London taxi maker names former Audi executive as new CEO
Auto parts supplier: Around 46 million euros from NHG are frozen due to VW reclamation
Volkswagen Golf The freezing of funds to ensure that VW may still be able to enforce recoveries against the Neue Halberg casting, said a court spokeswoman. (Photo: Reuters) BrunswickVolkswagen has won a stage victory in the dispute with the supplier Neue Halberg Guss (NHG): Around 46 million euros assets of the automotive supplier from Saarbrücken… Continue reading Auto parts supplier: Around 46 million euros from NHG are frozen due to VW reclamation
Ford sees weaker-than-expected fourth quarter, uncertainty in 2019
DETROIT (Reuters) – Ford Motor Co (F.N) forecast a weaker fourth quarter than analysts expected, and said on Wednesday it faced uncertainty in 2019 due to trade issues and Britain’s exit from the European Union, sending its shares down 2 percent in premarket trading. FILE PHOTO: Workers prepare for the Ford Motor Company 2019 reveal… Continue reading Ford sees weaker-than-expected fourth quarter, uncertainty in 2019