When Ola Källenius strolled through the Mercedes Classic Center with guests in the spring, the head of the car manufacturer answered the question of what his company stood for: innovative technology and luxury. He added: “We want to build the most sought-after electric cars in the world.” In just a few words, the manager outlined his two most important strategic approaches. The Baden-Württemberg company should, if possible, only sell electric cars from 2030 onwards. And not just any cars, but above all high-priced luxury vehicles for which customers pay six-figure sums.
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