German Manager Magazin: Gas: Germany and Qatar agree on energy partnership001798

In the struggle for greater independence from Russian gas, the German government has concluded an energy partnership with Qatar. The country’s Energy Minister, Saad Sherida Al-Kaabi, and Economics Minister Robert Habeck (52) signed a declaration of intent for deeper cooperation in Berlin on Friday. Germany wants to source liquefied natural gas (LNG) from Qatar. Cooperation… Continue reading German Manager Magazin: Gas: Germany and Qatar agree on energy partnership001798

German Handelsblatt: Automaker: New luxury strategy: Mercedes cancels three compact cars and increases target margin to 14 percent004354

Mercedes boss Ola Källenius with the S-Class Anyone who wants to buy a Mercedes in the future will have to pay significantly more for it. (Photo: Bloomberg) Throughout its 135-year history, Mercedes-Benz has always aimed high. But the brand often failed because of its ambitions: whether as an integrated technology group, as a global corporation… Continue reading German Handelsblatt: Automaker: New luxury strategy: Mercedes cancels three compact cars and increases target margin to 14 percent004354

German Handelsblatt: Automaker: New luxury strategy: Mercedes cancels three compact cars and increases target margin to 14 percent004352

Mercedes boss Ola Källenius with the S-Class Anyone who wants to buy a Mercedes in the future will have to pay significantly more for it. (Photo: Bloomberg) Throughout its 135-year history, Mercedes-Benz has always aimed high. But the brand often failed because of its ambitions: whether as an integrated technology group, as a global corporation… Continue reading German Handelsblatt: Automaker: New luxury strategy: Mercedes cancels three compact cars and increases target margin to 14 percent004352

German Handelsblatt: Marketing: Volkswagen lands PR coup with Star Wars: Obi-Wan Kenobi drives ID.Buzz004350

Ewan McGregor Der Darsteller von Obi-Wan Kenobi gilt als Liebling unter Star-Wars-Fans. (Foto: Disney, Volkswagen) Mit neuen Werbe- und Marketingformaten versucht Volkswagen seinen elektrischen ID.Buzz zu verkaufen. In den kommenden Wochen werden Figuren aus dem Star-Wars-Universum für den neuen Elektrobus werben. Volkswagen kooperiert dabei mit dem amerikanischen Disney-Konzern, der die Rechte an Star Wars hält. Jedi-Meister… Continue reading German Handelsblatt: Marketing: Volkswagen lands PR coup with Star Wars: Obi-Wan Kenobi drives ID.Buzz004350

German Handelsblatt: Car manufacturer: BMW wants to increase the proportion of e-cars in the Munich main plant to more than 50 percent004348

Production line in the BMW factory In the more than 100-year-old BMW plant in Munich, more and more electric cars are to be manufactured in the future. (Photo: dpa) BMW is making its main plant in Munich a pioneer in the construction of fully electric cars. “Next year every second vehicle from the Munich plant… Continue reading German Handelsblatt: Car manufacturer: BMW wants to increase the proportion of e-cars in the Munich main plant to more than 50 percent004348

German Handelsblatt: Car manufacturer: BMW wants to increase the proportion of e-cars in the Munich main plant to more than 50 percent004346

Production line in the BMW factory In the more than 100-year-old BMW plant in Munich, more and more electric cars are to be manufactured in the future. (Photo: dpa) BMW is making its main plant in Munich a pioneer in the construction of fully electric cars. “Next year every second vehicle from the Munich plant… Continue reading German Handelsblatt: Car manufacturer: BMW wants to increase the proportion of e-cars in the Munich main plant to more than 50 percent004346

German Handelsblatt: Car manufacturer: BMW wants to increase the proportion of e-cars in the Munich main plant to more than 50 percent004344

Production line in the BMW factory In the more than 100-year-old BMW plant in Munich, more and more electric cars are to be manufactured in the future. (Photo: dpa) BMW is making its main plant in Munich a pioneer in the construction of fully electric cars. “Next year every second vehicle from the Munich plant… Continue reading German Handelsblatt: Car manufacturer: BMW wants to increase the proportion of e-cars in the Munich main plant to more than 50 percent004344

German Manager Magazin: Customcells: Dirk Abendroth gets Porsche stake on board001797

The Porsche holding Customcells brings a specialist for electromobility to the top. Dirk Abendroth will become the new CEO, the Tübingen company announced on Friday. Customcells is a spin-off of the Fraunhofer Institute and with around 150 employees develops high-performance battery cells for the automotive, marine, aviation, oil and gas industries. The VW subsidiary Porsche… Continue reading German Manager Magazin: Customcells: Dirk Abendroth gets Porsche stake on board001797

German Handelsblatt: 300 SLR Uhlenhaut Coupé: Mercedes classic car breaks Ferrari record with 135 million euros004343

Ein Mercedes-Benz 300 SLR Uhlenhaut Coupé aus dem Jahr 1955 ist am 5. Mai in einer geheimen Auktion in Deutschland für 135 Millionen Euro verkauft worden. Das hat Mercedes-Benz-Chef Ola Källenius bestätigt.Der Verkauf stellt den bisherigen Rekord von 48,4 Millionen US-Dollar, bezahlt im Jahr 2018 für einen 1962er Ferrari 250 GTO bei einer Auktion von… Continue reading German Handelsblatt: 300 SLR Uhlenhaut Coupé: Mercedes classic car breaks Ferrari record with 135 million euros004343

German Handelsblatt: Automaker: New luxury strategy: Mercedes cancels three compact cars and increases target margin to 14 percent004341

Mercedes boss Ola Källenius with the S-Class Anyone who wants to buy a Mercedes in the future will have to pay significantly more for it. (Photo: Bloomberg) Throughout its 135-year history, Mercedes-Benz has always aimed high. But the brand often failed because of its ambitions: whether as an integrated technology group, as a global corporation… Continue reading German Handelsblatt: Automaker: New luxury strategy: Mercedes cancels three compact cars and increases target margin to 14 percent004341